Abstract
With the development of the major e-commerce platforms in recent years, China's logistics enterprises have entered a stage of rapid development. A large number of logistics enterprises have resorted to external capital to seek development. Related research about website investor relations management arises at the historic moment. Based on the analysis of website content of listed logistics enterprises, this paper constructed an evaluation index of the website investor relationship management. The index includes motivating information factor, health information factor, and information transmission channels factor. Then the authors analyze and test the value effect of the website investor relations management of the listed logistics companies. The results show that health information factor has a positive impact on the current performance of enterprises, and this effect presents inverted u-shaped characteristics. The influence of incentive information on performance is characterized by u font. Information transmission channel factors have no significant impact on company performance.
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