Web Page Design Research Articles

The Impact of Artificial Intelligence on Modern Website Design

AI has had a profound effect across industries and web design is not left out. This paper investigates ways through which AI is improving site design by executing processes automatically and customizing content, thereby enhancing clients’ experience. Furthermore, it analyzes how this technology is applied into designing web pages including tools for automating designs driven by artificial intelligence, data analysis supported by AI, and algorithms built on machine learning for increasing user interaction. Last but not least, the research mentions its advantages.

Medieval Manuscript Layouts: A Cognitive Journey through the Page

Abstract Page layouts affect our reading and interpreting of texts. The paper proposes that in designing the mise-en-page of medieval manuscripts, scribes made choices and selected various visual tools which played specific roles and induced different cognitive processes. It explores the structure and the cognitive signposts in detail through a close analysis of a large number of manuscript layouts of different textual genres and supplies images to illustrate the points. It looks at the archaeology of the text and the creativity with which medieval readers engaged with the folio through their contributions of glossing and building a many-layered, instantly available dialogue with the text and each other. The paper introduces the concept that the folio acts as a work surface within which instances of visual thinking and experimenting emerge and supports the claim through case studies of diagrammatic thinking. Based on comparison, it argues for the similar nature of medieval folio layouts and modern webpage design through an analysis of their shared cognitive tools and overall impression. A summary table of the cognitive tools of the folio layout gives an overview of the main areas and tools of the design and use of the mise-en-page. Reading is a personal experience and the cognitive elements of the medieval folio layout even today contribute to one’s approach to and interpretation of the text making it a journey of discovery and self-discovery.

Web page design to promote institutional linkage, research and development of productive projects of the RAYEN cocoa producer organization of the Raymundo Enríquez ejido of the municipality of Tapachula, Chiapas

Web page design to promote institutional linkage, research and development of productive projects of the RAYEN cocoa producer organization of the Raymundo Enríquez ejido of the municipality of Tapachula, Chiapas

Analysis of web design visual element attention based on user educational background

The evolution of Internet technology has led to an increase in online users. This study focuses on the pivotal role of visual elements in web content conveyance and their impact on user browsing behavior. Therefore, the use of visual elements in web design based on big data has aroused widespread concern among web designers, they apply visual elements to their web design works to make the web more attractive. This study examines the composition and distribution characteristics of key visual elements identified through user behavior data in a big data environment and discusses the use of visual elements in web design in the era of network economy. In addition, this paper issued 200 questionnaires to investigate the degree of attention to visual elements in web pages for users of different occupations and different educational backgrounds. Our survey indicated that visual elements captured the attention of 41% of corporate employees, whereas a mere 1% of social welfare workers focused on web content; 36% of undergraduates pay attention to visual elements of web pages, but only 5% and 4% of postgraduates and doctoral degrees and above. Therefore, the visual elements of the designed web page need to conform to the user's cultural background and professional background.

Coordination analysis of layout and visual color difference in responsive web design based on PS software

Abstract In the new era of the “Internet +” economic background, people's aesthetic standards continue to improve, and there are higher requirements for web design work. This paper is based on the Bootstrap framework to design responsive web pages and utilizes the grid system in the Bootstrap framework to enable the automatic layout of web pages. Then PS software technology is applied as the core technology in responsive web page design, and PS software is used to detect and adjust the optimization of responsive web page layout and visual chromatic aberration so as to present users with coordinated, beautiful, and easy-to-operate responsive web pages. By designing eye movement experiments to collect and analyze the eye movement data of the subjects when browsing web pages, the average pupil diameter of the users showed a significant difference in browsing different web pages (P=0.014<0.05). The web pages designed by PS software were more appealing to the users and increased their interest in browsing web pages. The results of the psychological level showed that the subject users found the web pages created by applying PS software more impressive than ordinary web pages (P=0.004<0.01). This paper provides a useful guide for web page designers to enhance the visual experience for users when browsing web pages.

The search term ‘suicide’ is being used to lead web browsers to online casinos

ABSTRACT While Search Engine Optimisation seeks to enhance PageRankings, some methods are not approved or condoned by browser developers. To understand the risks faced by suicidal gamblers in the online environment, 2 studies examined the behaviour of an online search engine. A series of Google searches in 2021 used key terms such as ‘suicide’ and ‘gambling’ that might be employed by a suicidal gambler. During these searches browser ‘hits’ included opportunities to gamble. Webpages (N = 200) offered to a potentially suicidal gambler were primarily categorised as: other suicides (20%), treatment providers (8.5%), online casinos (7%); politics (22%), academic (23.5%). From a Google search providing 1,090 hits, the links to 113 online casinos were classified as a function of Domain Name hijacking, Metatag Stuffing, Error 404, and presence of Malware. There were significant relationships between the size of the businesses whose Domain Names were hijacked, and the presence of Malware. The deliberate use by webpage designers of the word ‘suicide’ to attract customers to online casinos appears inappropriate and ethically questionable.

LEADING ADVANCE CARE CONVERSATIONS: DEVELOPMENT OF AN INTERVENTION PLATFORM

Abstract The LEAD Guide (Life-Planning in Early Alzheimer’s and Other Dementias) is an advance care planning guide designed specifically for people with dementia and their care partner. It addresses changes in cognition and goals of care, including values and preferences, for end-of-life care and support across the disease continuum. The goal of using the guide is to create a shared understanding of the care recipient’s end-of-life care preferences. We developed an interactive web-based format of the LEAD Guide, an enhanced extension of the original paper guide, for a pilot behavioral intervention. The LEAD Intervention guided community-based Alzheimer’s disease and related dementias (ADRD) dyads (N=60 dyads; persons concerned, at risk, or with a dementia diagnosis and their care partners) through advance care planning (ACP) conversations and documentation. The intervention model included the LEAD Guide, interactive instructions, and educational material about ACP in the context of dementia. We developed the LEAD Intervention using an interactive design and beta testing process (including surveys and focus groups) with our community advisory board members. The board members included professional dementia experts, community partners, and ADRD dyads. Board members were enthusiastic about the LEAD Intervention and provided suggested revisions in three areas; technology (navigation of web-based documents, webpage design), personalization (the need to personalize emails and surveys to individual participants), and evaluation (creating simple scaled and open-text questions to obtain feedback on the intervention activities). Creating a feasible, acceptable, and efficacious intervention requires a multi-faceted approach that incorporates input from end users using community-based participatory research methods.

Self-Directed and Self-Designed Learning: Integrating Imperative Topics in the Case of COVID-19

Self-directed learning and self-design became unexpectedly popular and common during the COVID-19 era. Learners are encouraged to take charge of their learning and, often the opportunity to independently design their learning experience. This research illustrates the use of technology in teaching and learning technology with a central theme of promoting self-directed learning with engaging self-design for both educators and learners. The technology used includes existing tools such as web page design, Learning Management Systems (LMS), project management tools, and basic programming foundations and concepts of big data and databases. In addition, end-users and developers can create their own tools with simple coding. Planning techniques, such as Visual Plan Construct Language with its embedded AI, are used to integrate course material and rubrics with time management. Educators may use project management tools instead. The research proposes a self-directed paradigm with self-designed resources using the existing technology with LMS modules, discussions, and self-tests. The research establishes its criteria for ensuring the quality of content and design, known as 7x2C. Additionally, other criteria for analysis, such as Design Thinking, are included. The approach is examined for a technology-based business course in creating an experiential learning system for COVID-19 awareness. Likewise, among other projects, an environment for educating learners about diabetes and obesity has been designed. The project is known as Sunchoke, which has a theme of Grow, Eat, and Heal. Educators can use their own content and rubrics to adapt this approach to their own customized teaching methods.

A Descriptive Study of Webpage Designs for Posting Privacy Policies for Different-Sized US Hospitals to Create an Assessment Framework

In the United States, there are laws and standards guiding how people should be informed about the use of their private data. However, the challenge of communicating these guidelines to the naïve user is still at its peak. Research has shown that the willingness to read privacy statements is influenced by attitudes toward privacy risks and privacy benefits. Many websites publish privacy policies somewhere on their web pages, and it can be difficult to navigate to them. In the healthcare field, research has found that health information websites’ key information is presented poorly and inconsistently. For the policies to be legally binding, a person must be able to find them. In the healthcare industry, where sensitive data are being collected, research on how a user navigates to privacy policies for different size hospital websites is limited. Studies exist about privacy policies or website design and not both. This descriptive study involved ascertaining commonalities and differences among different-sized hospitals’ website designs for supporting privacy policies. A foundation framework was created using Web Content Accessibility Guidelines (WGAC) principles and the literature review findings for evaluating practices for website publishing of privacy policies. The results demonstrated a very low variance in the website design concepts employed by hospitals to publish their privacy policy.

Color aesthetics with regard to product design and multimedia web pages

Color aesthetics with regard to product design and multimedia web pages

Construction of Corpus for Hydraulic Purpose: Supporting Industry Research, Education, and Development

Corpus-based approaches and tools are effectively and widely used in language studies for specific purposes. A developed corpus with a large collection of specialized textual examples can help users find language characteristics and patterns of the industry. Building a Chinese-English bilingual hydraulic industrial corpus allows practitioners and students to get access to definitions, terminology usage, relevant academic research findings, and ongoing projects, so as to support industry research, education, and development. NHRICorpus is a platform that consists of a Chinese-English bilingual corpus and a term search engine. Terms in the corpus were retrieved from internal academic reports of Nanjing Hydraulic Research Institute. Users can launch into the platform to search for hydraulic engineering terms, information, and practices. To improve user experiences, eye-tracking technologies and theories are applied in web page design.

Neuromarketing as a platform for the internationalization of hotel services in Colombia

The objective of this article is to analyze the incidence of neuromarketing in organizations that internationalize hotel services in the city of Bogota, Colombia, based on the importance of this activity as an emerging alternative for market research. Methodologically, Spearman's Rho correlation coefficient is used to associate the size of the companies studied with the influential factors provided by neuromarketing in the internationalization of hotel services in the Colombian capital. The main results determine that elements such as business development, eye-tracking, product and web page design as an application of neuromarketing for the internationalization of hotel services are fundamental for these organizations. It is concluded that ensuring a favorable user experience when obtaining the hotel service and facilitating service decision making through stimuli are relevant benefits of neuromarketing for the hotel market.

Research on the teaching reform of the course web front-end design based on the emerging engineering education model

Web Front-end Design is a basic professional course of information management and information system major. The course mainly trains students' ability of web design and website development. This paper attempts to change the traditional teaching mode that teachers are the main body. It tries to build a new teaching mode that students are the main body and teachers are the guiders. In the process of curriculum reform, the complete project-driven teaching method is adopted to complete the teaching of course knowledge points. At the same time, the reform references to the emerging engineering education model with the whole life cycle of the system's conceive, design, implement and operate (CDIO) as the background. By the reform, students can change passive learning into active learning, improve their practical ability, and further enhance the practical development ability of Web page design projects.

The Application of BOPPPS Instructional Mode in the Course of Webpage Design and Production in Higher Vocational Colleges and Universities

The Application of BOPPPS Instructional Mode in the Course of Webpage Design and Production in Higher Vocational Colleges and Universities

Innovative-LAB

Abstract: The concept of Internet of Things (IoT) requires the seamless connectivity of millions of heterogeneous devices. In today’s World, implementation of IoT based smart Lab has drawn a huge attraction and become a prominent area of research. This research work presents an approach for smart Lab automation using IoT that can be controlled wirelessly. Lab automation system means monitoring and controlling of Lab appliances remotely using the concept of internet of things (IOT). In this method we use mobiles or computers to control the basic Lab appliance and make it function through the designed web page with internet connection/local area network (LAN) servers. This type of Lab is also known as smart Lab. The concept of applying automation in the sectors of housing is selling like hot cake. Western countries have welcomed the concept of automation into their Labs with open arms. Our country is keeping up with the pace of modernization too. Different approaches to automating Labs have been implemented. The best among this is Lab automation system using IOT. IOT provides the feasibility of operating the Lab automation system from anywhere around the world using internet. It reduces use of excessive or unnecessary human efforts and improves the standard of living of the people in our society.

Effects of Professional Virtual Community Attributes and Flow Experience on Information Sharing Among Chinese Young Netizens: A Fuzzy-Set QCA.

As an important channel to search and share information, professional virtual community (PVC) has become one of the main channels for Chinese young netizens to search information and socialize. However, despite many researches on PVC have been conducted in various fields, there is still a lack of researches on young netizens in China, who are in the stage of online social networking booming with countless PVCs but many of them are non-effective. Moreover, there are few studies to explore explicit paths to obtain the effective information sharing or sustainable development of PVC. Therefore, based on this research gap and social cognitive theory, this study explored PVC information sharing among Chinese young netizens combining the external factors and the individual factors, and attempted to obtain the paths to the effective PVC information sharing. An online survey was conducted through snowball sampling in China, and 407 samples from 15 different PVCs were confirmed. By using fuzzy-set qualitative comparative analysis (fsQCA) with software fs/QCA 3.0, this study attempted to explore the casual configurations that achieve high and non-high effectiveness of PVC information sharing among Chinese young netizens. Three types of equivalent configurations that can achieve high effectiveness of PVC information sharing are obtained; Four types of equivalent configurations that can achieve non-high effectiveness of PVC information sharing are obtained. Furthermore, the findings indicate that the expertise of PVC and challenge-skill balance of members are the primary factors in PVC information sharing. The findings of this study provide that the paths to high and non-high effectiveness of PVC information sharing, which is beneficial to the management and development of PVC. Furthermore, it is helpful for netizens to find and enjoy the PVCs with high quality when they need them. The management of public opinion and how to design web pages to improve the user experience can also be carried out from this perspective.

Implications for Distance Learning: Does Demographics Impact Students' Self-Perceived Proficiency in Information Technology?

The purpose of this study is to investigate the impact of demographics on students’ self-perceived proficiency in information technology and its implication for distance learning. Data for this study were collected from students in both undergraduate and graduate programs. Even though research suggests that demographics have an impact on users of information technology, this study, however, reveals no statistically significant relationship exists between demographics and students’ self-perceived proficiency in information technology. The study however shows that most rated themselves as proficient in using spreadsheets, PowerPoint, conducting online research, using chat/thread discussions, and word processing while most students described themselves as below proficient in computer programming and Webpage design. This study also highlights the implications of the findings to distance learning.

Modeling how different user groups perceive webpage aesthetics

Aesthetics is a central consideration in user interface design. It is known to affect end-user behavior and perception, in particular the first impression of graphical user interfaces. However, what users perceive as pleasant or good design is highly subjective. We contribute a computational model that estimates the visual appeal of a given webpage for several common cohorts, or user groups, including gender, age, and education level. Our model, a convolutional neural network trained on 418 webpage screenshots having 771k aesthetic scores (in a 1–9 Likert scale) from 32k users, achieves high accuracy and is always less than 1 point off from ground-truth ratings. Designers can use our model to anticipate how people would rate their webpage, offer personalized designs according to the visual preferences of their users, and support rapid evaluations of webpage design prototypes for specific cohorts.

Neuromarketing in the Digital Age: The Direct Relation between Facial Expressions and Website Design

User experience (UX) is key in the immediate and future relationship between the client and business. Achieving a satisfying UX can only be achieved by understanding the wishes and user needs. The following study is carried out as an improvement tool for a Mexican coffee company. The objective is to achieve greater efficiency, attraction, and engagement on the part of the user. The main question is whether the new dynamic website design can directly increase the valence of user emotions compared to the static website design. To answer this question, 39 participants were exposed to the two different web page designs and elicited the following emotions using eye tracking and facial expression analysis (FEA) techniques: joy, anger, surprise, fear, contempt, disgust, sadness, neutral, positive, and negative. Through a Wilcoxon signed-rank test, the results showed a significant increase for the new dynamic design in the following emotions; joy, anger, surprise, disgust, fear and neutral. Thus, five of the seven basic emotions had a significant change that could lead to greater attraction and commitment on the part of the user and also influence, either consciously or unconsciously, their decision when interacting with the company.

Dynamic Web Page Graphic Design Method for Internet Big Data Information System

With the rapid development of the Internet, the page design technology of PC search engine tends to be mature. The content displayed in front of users not only pays attention to the practicability of information, but also takes into account the beauty of page layout. However, the web page design of the Internet mobile terminal is slightly backward, so we study the multimodal method based on the feature of large data density to extract the text, and use the K-means clustering algorithm to classify and recognize the text. The results show that the comprehensive evaluation of the design search engine on multiple platforms is higher than 0.89; In fuzzy keyword retrieval, the average accuracy of dynamic k-value clustering algorithm is 87.5%, while the average accuracy of traditional K-means clustering algorithm is 78.5%. Finally, in terms of user evaluation, the satisfaction of search pages increased by 5%–10%. Experiments show that the optimized algorithm and page design not only improve the accuracy and applicability in function, but also optimize the layout of text and pictures on the page.