Abstract
AI has had a profound effect across industries and web design is not left out. This paper investigates ways through which AI is improving site design by executing processes automatically and customizing content, thereby enhancing clients’ experience. Furthermore, it analyzes how this technology is applied into designing web pages including tools for automating designs driven by artificial intelligence, data analysis supported by AI, and algorithms built on machine learning for increasing user interaction. Last but not least, the research mentions its advantages.
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