Way Of Communication Research Articles

A New Paradigm for Visual Communication in the Convergence of Digital Media and Art and Design

Abstract This paper integrates motion graphics into the field of visual communication art design. Hierarchical analysis is utilized to calculate the comprehensive weight ranking of each dynamic graphic design element at the sub-criteria level and to understand the real needs of users from the perspective of user needs and experience design. The relationship between dynamic graphics and emotional relief is explored by comparing the data of the emotional self-assessment scale of the experimental and control groups. After analysis, it can be seen that the perceptual attribute (0.43587) is the most important indicator of perceptual fluency in dynamic graphic design and the most important issue that should be considered in the design, followed by the aesthetic attribute (0.28816). In the analysis of user requirements, content that is vivid, interesting, and colorful accounts for a mean value of 60%. As the use of motion graphics design expands, it will undoubtedly become one of the most basic, versatile, and universal ways of visual communication and artistic expression.

Principle and application of amplifier of fiber on fiber communication

As the most widely used and the most reliable way of communication in the world today, the development of optical fiber communication will inevitably affect the world. As an important component of fiber communication system, the development of fiber amplifier directly affects the development of fiber communication. The fiber amplifier is divided into semiconductor fiber amplifier, mixed with rare earth element fiber amplifier and nonlinear fiber amplifier. This paper aims to study the principle, function and equipment of the fiber optic amplifier. Some limitations and prospects for the future are also proposed.The principle, function and limitation of erbium-doped fiber amplifier are emphasized. It is a summary of the development of fiber amplifier in recent years, and it is convenient for other scholars to find and study the data of fiber amplifier. This paper summarizes the development of fiber amplifier in recent years, and explains the basic principles of fiber amplifier, so that other scholars to find the data of fiber amplifier, convenient for other scholars to study.

Exploring Significance of Word-of-Mouth Marketing: A Systematic Review Analysis of Sustainable Marketing Strategies from an Islamic Perspective

Purpose: Marketing is a powerful instrument to promote goods and services, and word-of-mouth is used as a marketing strategy. This article aims to develop a theme from existing literature by systematically reviewing the literature. This paper also explores the ethical and Islamic dimensions of the word-of-mouth marketing. Methodology: The authors used the best-known Science Direct database to search online literature, including 1,164 research and 69 review articles available in peer-reviewed journals between 2019 and 2022, and to shape the paper after conducting a thorough literature review and setting exclusion criteria. The studies proved it is a simple and easy way of marketing communication. Finding: The findings uncover the efficacy of this modern way of marketing. The study concluded that this way of marketing is a sustainable tool of marketing that provides the guidelines to be implemented by researchers, academicians, and policymakers in the future. Furthermore, a wide range of overlapping dimensions have been found between sustainable, ethical and Islamic perspectives. Novelty: The novelty of the paper is that very few studies on the topic are available on science direct database sites. Furthermore, few studies have discussed the ethical implications of word-of-mouth marketing.

The ‘Loose Use’ of Figurative Language in Pakistani TEDx Talks A Perspective of Relevance Theory

The current study utilised a qualitative approach to implement thematic analysis of the ‘loose use’ of figurative language in TEDx Talks, focusing on irony, hyperbole, and metaphor, within the framework of Relevance Theory by Wilson and Sperber, which states that the successful interpretation of figurative language depends on its own optimal relevance to the context. Two speeches from TEDx Pakistan, delivered in English, serve as the data sources. This qualitative study attempts to identify whether figurative utterances used in public speaking facilitate an appropriate interpretation of ideas. The study found that metaphor, hyperbole, and irony enhance communication without complicating interpretation. Metaphors connect details to the main message, hyperboles convey emotions vividly, and irony, when used appropriately, maintains meaningful communication. Also, strong implicatures are communicated instantly based on context and speaker attitude. This research suggests that mindful use of figurative language can empower public speakers to connect with audiences more deeply, paving the way for more impactful and memorable communication. There is a wide scope for future research in the public discourse of Pakistani English.

Sense of Community among the Residents of Gated and Non-Gated Communities in Lahore, Pakistan

Planned gated and non-gated communities have appeared rapidly all over the world due to the public amenities and quality of life they offer. It is generally assumed that gated communities provide better security as compared to non-gated communities. However, population growth and urban sprawl have led to many social and physiological issues including the death of old city traditions, community identity, and lack of the sense of community (SOC). Thus, modern urban development faces the challenge of meeting the habitation and social needs of people with lesser face-to-face interaction and more mobile and fluid ways of communication. Lahore is the second largest city of Pakistan. It has experienced the growth of private sector led gated communities over several years. This research aims to compare their physical characteristics, as well as the perception of security, extent of social interaction, and the sense of community among their residents. For this purpose, the data of interviews with the residents of 4 selected gated and non-gated communities of Lahore was collected. The findings revealed that the sense of community is strongly associated with the extent of social interaction in both gated and non-gated communities. Contrary to what the literature generally suggests, this study found a higher sense of security among the residents of non-gated communities than gated communities. Finally, it was concluded that the participation of the residents in community development and management activities would promote more socially cohesive and vibrant communities.

Allomorphic and isomorphic features of lexical borrowings in the economic sphere in Russian, Arabic and English

The scientific linguistic understanding of adequate communication is important for implementing business projects on different aspects of economic partnership and collaboration. The article studies comparative lexical borrowings in differently structured languages: Russian, Arabic and English. Using economic vocabulary, we examine allomorphic and isomorphic features in unrelated languages based on the comparative method. The purpose of this research is to identify similar and different features in the process of lexical borrowing in the data systems of three languages. Among the main isomorphic features, the article presents the following ones: a large number of early borrowings in the economic sphere in the form of the product naming, a significant number of early borrowings in the economic sphere from Greek, Latin, French and Italian, the presence of mutual borrowings related to the group of product categories, trade relations, the presence of the international vocabulary, etc. Allomorphic features are identified in the peculiarities of assimilation of a foreign word in receptor languages, in the presence or absence of intra-linguistic borrowings, in the various adaptation differences of borrowings at phonetic, semantic, morphological levels, etc. The article focuses on the understanding of adequate ways of communication in the implementation of business economic projects, which take into account both the regulations of business companies in European countries and the requirements of partners in the eastern regions, representatives of Arab countries. Our practically oriented results can be implemented in the educational methodological literature for the professionals in economics, philologists, Russianists, Arabists, Anglicists, translators, etc.

Conform or be ostracised: restricted and repetitive behaviours in non-autistic persons

Autism is a neurological disability characterised by a number of ‘deficits’ in multiple areas of functioning and everyday life. Or is it? Damian Milton’s theory of the ‘double empathy problem’ attempts to empirically posit that the socialisation and communication difficulties present in autistic people are due to bidirectional differences in ways of communication between autistic and non-autistic people. This Current Issues piece extends said theory to encompass the restricted and repetitive behaviours that are commonly observed in autistic people, arguing that such behaviours may also be present in non-autistic people, albeit in a less stereotypical, more socially acceptable way. Because autism is characterised in part by the presence of restricted and repetitive behaviours, this piece fundamentally challenges the manner in which autism spectrum conditions are diagnosed in individuals and seen far and wide, ultimately promoting the view of cognitive-behavioural difference in autistic people instead of ‘deficit’.

Digital Transformation in The Luxury Industry: Strategies, Challenges, And Opportunities

With the rise of mobile Internet and social media, digital channels have become a new way of communication between enterprises and consumers. Digital marketing has replaced traditional marketing and become one of the most widely covered and most influential publicity models. The luxury goods industry is also facing tremendous changes and challenges while ushering in new opportunities. This article first introduces the different categories of digital marketing, including website promotion, search engine marketing, social media marketing, etc., and emphasizes the uniqueness and aesthetic requirements of luxury marketing. The paper further explores the key factors of digital marketing, including using big data to accurately position brand image and customers, learning and utilizing digital technologies, developing e-commerce, redefining luxury experience standards, selecting appropriate media platforms and online interactive activity design, and providing beneficial digital content to enhance customer interactions, implement omni-channel marketing, and more. Finally, the article emphasizes the need for luxury brands to integrate digital transformation into daily business operations and solve the challenges faced by digital acceleration, including budget allocation, digital talent recruitment and training, technology bottlenecks.

Differing professional perspectives on the integration of care in Integrated Practice Units: a mixed-methods study

Introduction: An important component of Value-Based Healthcare (VBHC) is providing the full cycle of care for a specific medical condition in an Integrated Practice Unit (IPU). Although this requires employees from diverse professional backgrounds to interact, there is limited knowledge on how professionals perceive such interprofessional collaboration.
 Research shows that organising the delivery of integrated care can be challenging, in part due to confusion between professional groups regarding interests, tasks and responsibilities. Also, perceptions of team membership, team effectiveness and high-quality collaboration may vary between disciplines. Based on the above, we aimed to provide insight into how different professionals perceive IPU composition and what factors influence the quality of interprofessional collaboration within IPUs.
 Methods: A mixed-method study was conducted in two Dutch academic hospitals, in which a survey was followed by semi-structured interviews. Study design and development took place in close collaboration with employees from VBHC steering committees. The survey was administered to a wide range of professional groups (medical specialists, nurses, allied health professionals and administrative employees) working in IPUs. To measure team perception, participants were asked to indicate the size of their IPU and which professional groups were part of their team. The survey also captured relational dynamics of coordinating work (Relational Coordination, RC), by which interprofessional collaboration within and between professional groups was measured. Next, semi-structured interviews were conducted with different professionals to gain deeper understanding of the perceived team perception and interprofessional collaboration in their IPUs.
 Results: Medical specialists and nurses were most frequently considered to be part of an IPU and indicated that they have high quality interactions. Allied health professionals were less often considered part of the IPU by all other professional groups and all report low quality interaction with allied health professionals. The extent to which a professional group is perceived as an IPU member depends on their level of 1) visibility, 2) involvement in the treatment and 3) shared interest. Differences in the quality of interactions in IPUs are influenced by 1) supportive or hindering organisational structures, 2) knowledge of each other’s expertise, and 3) way of communication.
 Conclusions/implications for practice: The findings suggest that, in VBHC, there is a lack of common perception of an IPU’s composition and a failure to always achieve high quality interprofessional collaboration. The differing perceptions are likely to result in differences in the expectations of IPU members and their associated collaborative actions. Consequently, we emphasise the need for training programmes for IPU members in which the focus is on learning about and clarifying the expertise of the various IPU members and their role in the IPU, since this would likely improve interprofessional collaboration among IPU members. To enhance the impact of these training programmes they should be expanded with discussions between IPU members on collaboration preferences and needs. Finally, more research on the collaborative practices of IPU members would provide further guidance for IPU members and managers responsible for VBHC implementation on how to achieve effective VBHC delivery within an IPU environment. 

Home Care Services and Early Detection & (Risk)Signaling: An Indispensable Link in Integrated Primary Care

Summary: Funded by the city of Antwerp, this project wants to optimize the preventive role and position of Home Care Services (HCS) in primary care by (1) improving the early detection en (risk)signaling of the home care professionals, (2) and elaborating the bridging function between HCS and the different primary care disciplines and sectors through shared vision and goals, suitable tools, communication systems and clear procedures in information sharing.
 Short description: HCS provide essential (non-medical) support that a person or a family in need of care requires in order to continue to live independently at home. Typical for Home Care Services is that employees spend many hours in close contact to the person or family in need of care. As a confidant to the client they quickly pick up on behavior changes, evolution in illness or condition. They are often the “eyes and ears” to a multidisciplinary team of care providers surrounding a client or patient. Or at least: they could be. All too often this indispensable role of HCS is insufficiently recognized by welfare organizations and medical care providers.
 The confidant position and early detection role of HCS professionals can bridge gaps between other professional care givers and a (psychologically or mentally vulnerable) client/patient, via signalization and referral to best placed (mental) health care or welfare actors.
 Several conditions need to be fulfilled for HCS to being able to effectively play this part in an integrated care system, like shared vision and goals, suitable tools, clear procedures in information sharing, recognition of HCS professionals as equal partners in primary care. All these conditions are being addressed in this project.
 Target group: All independent living persons in need of care and their care givers. In the first phase the project focusses on people with a psychological or mental vulnerability. 
 Project design
 * Involved actors:
 All HCS active in the City of Antwerp, in intense collaboration with a network of mental health care organizations, the social health services of the City of Antwerp. A sounding board is established to ensure the involvement of all relevant parties (project intervision, monitoring, adjustment).
 
 * Co –design approach: the target groups are therefore being involved via focus groups and quality surveys, throughout the project.
 * Possible restrictions:
 
 Legal restrictions on information sharing (e.g. GDPR, professional secrecy)
 Diversity in ways of financing of organizations.
 A broad and diverse set of (online) communication tools and ways of information sharing between health care sectors
 
 Next steps:
 
 Roll out of training programs to add to the competences of HCS professionals.
 Adjustment of internal and external communication protocols.
 Development and testing of uniform and shared (digital) communication tools.
 Application of uniformized methods concerning early detection, signalization and guidance in all vulnerable client situations.
 
 Learning for the international audience:
 
 Insights regarding the project's approach
 Importance of the role and contribution of a home care service (with lower-skilled staff) compared to the (highly-skilled) GP or home care nurse.
 
 
 

A Review Paper on Air Canvas Application and Text-to-Speech System using Deep Learning

Air Handwriting is one of the growing technologies in day by day life. Air handwriting enables user to write in air by using finger movements. The web camera detects the finger movements and converts it into readable format. This will be the natural way of communication with computer system. This will remove the need of physical input devices like keyboard, touchscreen and digital pen. This paper aims to provide an effective platform for both communication and practicing. The existing system has some disadvantages that are overcome in this paper. The existing system requires multiple fingers for writing. But using multiple fingers for different tasks like writing, changing color and erasing is complicated thing to remember. A strong, robust and efficient algorithm is proposed that will extract all the air writing trajectories or curves that are collected using a single web camera. The algorithm avoids restrictions on user’s writing without using a delimiter and an imaginary box. The deep learning CNN algorithms are also used for converting hand written text into user readable text. Additionally, Optimizing algorithms for efficiency can help ensure smooth and responsive performance

Research and Application Analysis on Teaching Strategies of English Translation of Canonical Books under the Perspective of Intercultural Communication

Under the background of globalization, the cultivation of intercultural communication ability gradually highlights its importance. As an important way of cultural communication, the English translation of canonical books has also received wide attention. Based on the perspective of intercultural communication, this paper firstly elaborates on the importance of teaching English translation of canonical books, then discusses the teaching strategies of the English translation of canonical books under the perspective of intercultural communication, and verifies the effectiveness and practicability of the strategies through the application practice, to help students better understand and translate canonical books, and further improve their intercultural communication skills.

Handover mechanisms in VMC systems: Evaluating the reliability of V2X as an alternative to fiber networks in handover areas

Despite advances in communication ways in autonomous driving, including Vehicle-to-Vehicle Communication (V2V), Vehicle-to-Everything Communication (V2X) and Vehicular Micro-clouds (VMC). In this paper, the potential of V2X as a substitution for the artificial connections (mainly optical-fiber cables) between base stations and edge servers are discussed. The quality and latency of communication in Handshake--referring to the scenario of cars moving from one stations operation scope to another ones, is mainly concerned, within the frame of VMC. Additionally, the communication performance, referring to latency performance and data rate performance, for both pure V2X and a combination of LTE and V2X are simulated and analyzed using a Python simulator. Finally, the test results showed that the performance of pure V2X Communication is always superior compared with any combination in every categories as the density of cars gradually increase, which confirms that replace physical inter-station-cables as V2X communication is serious possibility.

Psychological impact of medical evacuation for ICU saturation in Covid-19-related ARDS patients

PurposePsychological impact of Medical Evacuation (MEDEVAC) in Covid-19 patients is undetermined. The objectives were to evaluate: Post-traumatic Stress Disorder (PTSD) in MEDEVAC patients hospitalized in ICU for Covid-19-related acute respiratory distress syndrome (ARDS) compared to control group; anxiety, depression rates and outcomes in patients and PTSD in relatives. Material and methodsThis is a retrospective multicentric 1/1 paired cohort performed in 10 ICUs in the West of France. Evaluation was performed 18 months after discharge. Patients and closest relatives performed IES-R (Impact and Event Scale-Revised) and/or HADS (Hospital Anxiety and Depression Scale) scales. ResultsTwenty-six patients were included in each group. Patients were 64 ± 11 years old, with 83% male. We report 12 vs 20% of PTSD in control vs MEDEVAC groups (p = 0.7). Anxiety disorder affected 43.5 vs 28.0% (p = 0.26) and depression 12.5 vs 14.3% (p > 0.99) in control vs MEDEVAC groups. PTSD affects 33.3 vs 42.1% of closest relatives (p = 0.55). Ways of communication were adapted: video calls were more frequent in MEDEVAC patients (8.7 vs 60.9%, p < 0.01) whereas physical visits concerned more control group (45.8 vs 13.0%, p = 0.01). ConclusionsPTSD rate were similar between groups. Adaptive ways of communication, restricted visits and global uncertainties could explain the absence of differences.

A jack of all trades - ADAM8 as a signaling hub in inflammation and cancer.

As a member of the family of A Disintegrin And Metalloproteinases (ADAM) ADAM8 is preferentially expressed in lymphatic organs, immune cells, and tumor cells. The substrate spectrum for ADAM8 proteolytic activity is not exclusive but is related to effectors of inflammation and signaling in the tumor microenvironment. In addition, complexes of ADAM8 with extracellular binding partners such as integrin β-1 cause an extensive intracellular signaling in tumor cells, thereby activating kinase pathways with STAT3, ERK1/2, and Akt signaling, which causes increased cell survival and enhanced motility. The cytoplasmic domain of ADAM8 harbors five SRC homology-3 (SH3) domains that can potentially interact with several proteins involved in actin dynamics and cell motility, including Myosin 1F (MYO1F), which is essential for neutrophil motility. The concept of ADAM8 thus involves immune cell recruitment, in most cases leading to an enhancement of inflammatory (asthma, COPD) and tumor (including pancreatic and breast cancers) pathologies. In this review, we report on available studies that qualify ADAM8 as a therapeutic target in different pathologies. As a signaling hub, ADAM8 controls extracellular, intracellular, and intercellular communication, the latter one mainly mediated by the release of extracellular vesicles with ADAM8 as cargo. Here, we will dissect the contribution of different domains to these distinct ways of communication in several pathologies. We conclude that therapeutic targeting attempts for ADAM8 should consider blocking more than a single domain and that this requires a thorough evaluation of potent molecules targeting ADAM8 in an in vivo setting.

Community Engagement in Urban Experiments: Joint Effort for Sustainable Urban Transformation

The increasing complexity of urban regeneration issues has recently made multi-stakeholder collaboration an important part to solve policy problems. While residents form an important part in a variety of collaborative governance processes, approaches used are often criticized as too formal, and lacking more inclusive participation. Therefore, new informal mechanisms of collaboration are sought, to ensure a more effective engagement and representation of population groups. Although community-led participation is the approach that leads to a more effective collaborative process, issues of power and inequality are a challenge in many places in planning practice [13]. Ways of civic empowerment, communication, and negotiation provide participants with transformative learning opportunities so that not only their arguments change but also the participants of the participation process themselves [6]. In order to test urban development ideas, the notion of "urban experiment" has been developed in recent years as a recognized and effective approach. The urban environment is viewed as a creative laboratory for testing the implementation of diverse initiatives and innovations [8]. The inner-city neighbourhoods in many cities are struggling to ensure vitality and liveability, thus these areas often represent a widespread location of urban experiments. In addition to these questions, the problem of community representation manifests itself in many inner cities. The potential to transform city centre streets and vacant areas into user-friendly urban spaces and the impact of those transformations on the city’s livability were recently tested by Riga municipality. Urban experiments varied in scale and form, resulting in street pedestrianization, urban gardens, and other temporary initiatives, which allowed more space for walking and cycling, street sales, social events and other activities. Thus, the aim of this article is to explore processes of testbed planning with regard to the role of community participation in the designing, implementing, and analysing phases of the experiment. After presenting the findings, the article concludes with a discussion on factors that influence public participation in collaborative governance including communication, the balance of interests, and the degree of resident involvement in decision-making.

Evangelizacija i novi mediji. Usporedba YouTube kanala “Ascension” i “Nova Eva”

Several times throughout history, the Church faced new cultures, different languages, and new ways of communication. The transmission of the Gospel, within the new cultural context, meant a constant questioning of the possibilities of evangelization, in accordance with the special nature of new media and new communication patterns. This request becomes particularly relevant in last decades with the world of the Internet, recognizing the importance of presence in virtual spaces, but also noticing that the proclamation of the Gospel presupposes the use of a different language in a new digital environment.In this study, the authors analyze the evangelization activity of the Church in the virtual world, in particular the YouTube channels of two evangelization platforms: Ascension Presents (USA) and the Nova Eva (Croatia). Analyzing the frequency of publication of video contents, the methods of transmission, location of recording, the intended audience, the topics and the protagonists, the authors delineate the basic characteristics of such evangelization, and new possible paths for further action.

E-mail as a way of communication during the ACWY meningococcal vaccination campaign in adolescents and young adults in the Region of Murcia

In 2019, ACWY meningococcal vaccination for people born between 2001 and 2007 was recommended. In Murcia, during the first 9 months, the coverage was 52.89%. This study is aimed to evaluate the effects of e-mail reminders on vaccination coverage.A longitudinal, prospective trial was performed on non-vaccinated individuals with e-mail addresses. An e-mail reminder was sent to people assigned to the intervention group (born in any month, except January and July), and 4 weeks later, the same was sent to the control group. Vaccination coverage was assessed before and 4 weeks after each intervention.After the first intervention, 5.15% of the participants in the intervention group were vaccinated (1.57% in the control group). The increased likelihood of being vaccinated if a person had been sent an e-mail was 1.033 (95% confidence interval, 1.019–1.047; p = 0.001).This study highlighted the impact of e-mail as an appropriate method of communication for vaccination programmes.

Language and Media

Language is the set of words which has completed meaning to convey our expressions properly. In fact language is the medium of communication effectively. Whereas media is the way of canvassing through language. Media gives excellent coverage in all sense for selection and upgradeness. Language and media are correlated with each other in each and every perspective. Language expresses feelings and thoughts while media gives appropriate version. Media is to upgrade the voice in new method and with the use of technology and scientific inventions and by using proper convincing language media can captivate the world. As man is the human being he has to use language for communication. Media give the panoramic portrait of situation through language; more ever language is only the mediator to understand it. Any language simplifies multiple meaning, as per our interpretation. However media signifies by using language to focus on the issue and the way of communication. Encoding and decoding play vital role in linguistics. Media cover of encoding and audience comprises interpretation of meaning and understanding. No doubt language is of a particular region, depends upon the geographical location, use with proper syntax in ornamental style. Therefore language and media are two Side of coin. One is the medium and other represented in different from and structure.

Study of Network Live Broadcast Influencing on Consumer Purchase Intention of Electronic Products in Guizhou

With the continuous innovation of information technology, the Internet has become more widely used. This widespread application changed the way of communication and business models and changed the way consumers shop. Research showed that more and more netizens were keen on price transparency and convenient online live scene shopping methods. Therefore, further understanding of the factors influencing consumers' purchase intentions in the live webcast scenario would greatly benefit e-commerce companies. In this research, an in-depth study of the relevant literature and research results investigate the purchase intention, purchase behavior, and perceived value of Guizhou consumers in the live webcast scenario, combined with the actual situation of the shopping environment of the webcast scenario in Guizhou. The web lives broadcast scenario Influences willingness and establishing factors with five variables: perceived benefit, purchase cost, perceived risk, perceived value, and purchase intention.