The ‘Loose Use’ of Figurative Language in Pakistani TEDx Talks A Perspective of Relevance Theory

Abstract

The current study utilised a qualitative approach to implement thematic analysis of the ‘loose use’ of figurative language in TEDx Talks, focusing on irony, hyperbole, and metaphor, within the framework of Relevance Theory by Wilson and Sperber, which states that the successful interpretation of figurative language depends on its own optimal relevance to the context. Two speeches from TEDx Pakistan, delivered in English, serve as the data sources. This qualitative study attempts to identify whether figurative utterances used in public speaking facilitate an appropriate interpretation of ideas. The study found that metaphor, hyperbole, and irony enhance communication without complicating interpretation. Metaphors connect details to the main message, hyperboles convey emotions vividly, and irony, when used appropriately, maintains meaningful communication. Also, strong implicatures are communicated instantly based on context and speaker attitude. This research suggests that mindful use of figurative language can empower public speakers to connect with audiences more deeply, paving the way for more impactful and memorable communication. There is a wide scope for future research in the public discourse of Pakistani English.