Digital Wave Research Articles

The Power of Influencers: How Does Influencer Marketing Shape Consumers’ Purchase Intentions?

In the current digital wave, social media is not only a hub for information exchange but also a shaper of new business marketing models, as is especially evident in the trend towards light and healthy eating. The influence of the influencer economy on consumer purchasing decisions is increasingly pronounced. This paper systematically investigates the impact of influencer marketing on consumer purchase intentions in social media utilizing the Consumer Attitude Theory. Through a sample survey of 654 consumers and empirical analysis using the fuzzy comprehensive evaluation model, the results show that the influencers’ credibility and professionalism and consumers’ satisfaction with live-streaming sales by influencers have a significant positive impact on enhancing consumers’ purchase intentions. To enhance consumers’ purchase intentions, this study suggests that influencers should transparently disclose their collaborations with brands, showcase the positive experiences of other users, and use relevant research and data to support their product recommendations in order to enhance their credibility. Simultaneously, influencers need to strengthen product knowledge, improve professional image and reputation, and meet consumer needs through personalized recommendations and carefully designed live-streaming content to promote brand-value enhancement.

Digital economy and the synergistic governance of pollutants and carbon emissions: Facilitation or obstruction?

As an emerging force enabling high-quality economic development, digital economy (DE) still requires further investigation regarding its impact on synergistic governance of pollutants and carbon emissions (SGPCE). This study examines the impact of DE on SGPCE using two-way fixed effects model, intermediary effect model, and spatial Durbin model using provincial panel data from 2011 to 2020. The research reveals that: (1) DE has a significant promoting effect on SGPCE. (2) Enhancing the degree of green technology innovation is a crucial means of transmission for DE to propel SGPCE. (3) DE additionally exerts a constructive influence on SGPCE in adjacent regions, manifesting a spatial spillover effect. (4) Furthermore, DE demonstrates a notably heightened impact on SGPCE in the western region with respect to regional heterogeneity. Additionally, in the realm of dimension heterogeneity, the industrial digitization yields more favorable dividends for SGPCE compared to digital industrialization. The above conclusions provide novel insights and empirical evidence to validate the connection between DE and SGPCE. It also gives new policy recommendations for China to combat pollution prevention and climate warming under the wave of global digitization.

Adapting to the digital wave: tour guides’ role perception and technological integration in the cultural ecosystem

Adapting to the digital wave: tour guides’ role perception and technological integration in the cultural ecosystem

Microstructure and damage characteristics of cement mortar with different aggregate sizes after cooling based on nuclear magnetic resonance technology

This article studies the effects of cooling methods and aggregate sizes (particle size: 0.63–1.25 mm, 1.25–2.5 mm, 2.5–5.0 mm, 5.0–10.0 mm) on the microscopic properties and damage characteristics of cement mortar specimens. After heating the specimens to 400 °C, air cooling (cooling in air as a whole, A), water cooling (cooling in water as a whole, W), and semi-water cooling (half in air and the other half in water, AW) cooling methods are applied. The T2 spectrum, magnetic resonance imaging (MRI), permeability and P-wave velocity of the specimens were tested by low-field nuclear magnetic resonance (NMR), pulse pore permeability tester and digital acoustic wave instrument, respectively. The effect of cooling method and aggregate size on pore size distribution and fractal characteristics, permeability and tortuosity, P wave and damage degree of cement mortar specimens were studied. The relationship between MRI pixel value and damage degree was deeply explored. The results show that the average permeability and MRI pixel value increase after high temperature, and the pore tortuosity decreases. The mass loss rate, the increase of the most probable pore size and the increase of the pore volume are negatively correlated with the aggregate size, and the permeability ratio, the decrease of the tortuosity and the damage degree are positively correlated with the aggregate size. At the same time, the influence of cooling method on mass loss rate, porosity and permeability from large to small is: A, AW, W, while the decrease rate of pore tortuosity from large to small is: AW, W, A. The most probable pore size and pore volume change most obviously after high temperature treatment of W and AW. In addition, with the increase of aggregate size, the fractal dimension increases under air cooling, and the U-shaped change with W2.5 particle size as the threshold decreases first and then increases under semi-water cooling. Finally, there is a good exponential relationship between the average ratio of MRI pixel values and the damage degree, and the damage degree of the sample can be obtained by the average ratio of MRI pixel values.

NFT and Art Finance in Hong Kong: Overview and New Opportunities

As the traditional art market faces the challenge of transformation under the wave of digitization, Hong Kong's role as a “super-connector” will continue to play a significant role in the era of fully embracing virtual assets. Utilizing both documentary and empirical research methods, the article reviews the history and connection between NFT and art finance events, aiming to explore the possibility of their mutual empowerment and the future outlook of their synergistic development in Hong Kong.

The Shield of Privacy in the Digital Age: The Clash between Facial Recognition Technology and Personal Information ProtectionCase Analysis and Strategy Discussion

Driven by the wave of digitalization, facial recognition technology has become a key tool for identity verification and security monitoring. However, with its widespread application in daily life, issues of personal privacy security have also become prominent. This study delves into the complexities of facial recognition technology in the realm of personal information security through case analysis, revealing its convenience as an identity verification tool and the risks it poses as a potential means of privacy infringement. The research aims to identify and analyze the ethical and legal issues faced by facial recognition technology and to propose strategies for strengthening personal information protection. This paper integrates literature review, case studies, and international comparative analysis to provide support and recommendations for the practice and policy-making of personal information protection in the digital age.

International comparison of China's digitalization level and its enlightenment.

The global digital wave has flourished in recent years, and the digital technology revolution has emerged. Digitalization plays an undeniable role in promoting modern economic and social development in multiple aspects such as economy, society, innovation, public services and sustainable development, China's digitalization application is also developing rapidly. In order to better measure the current situation of China's digitalization development level, this paper constructs a comprehensive evaluation index system of digitalization development from four dimensions of talents in the digital field, digital infrastructure construction, digitalization innovation ability and international competitiveness, and tests the index system. The entropy method is used to measure the level of digitalization development between China and the United States, the United Kingdom, France and other major developed countries in the world, and the coefficient of variation method, kernel density estimation and Dagum Gini coefficient method are used to analyze the temporal and spatial characteristics and regional differences of digitalization development level of seven countries. This paper makes a comparative analysis between China and major developed countries from the historical perspective of the evolution of the techno-economic paradigm. With a view to summarizing and exploring from it and drawing on the advanced experiences accumulated by the developed countries over a long period of time, so as to provide China with useful insights and bases for further enhancing its digitalization development level.

Digital Empowerment and Ethical Reconstruction: The Substrate of Cooperative Action in Private Higher Education in the Digital Era

Currently, the entire society is experiencing systematic "digital disruption", and comprehensive digital transformation across all areas is the inevitable path to future development. As the foundation of people's livelihood, education, and higher education in particular, plays an important role in digital transformation and educational reform. Higher education is not only the driving force of digital transformation but also the main force of educational reform. When facing the impact of the digital wave, it should take the initiative to shoulder the responsibility of digital transformation and innovation, and actively lead educational reform. As an important part of higher education, private higher education also shoulders the important responsibility of promoting digital transformation. It is an important direction to promote social systematic digital transformation through the digital transformation of higher education, and it is a practical requirement to promote the digital transformation and upgrading of cooperation between private higher education and digital technology. With the deep integration of digital technology and cooperation between private higher education, the digital space is gradually taking shape, and ethical concerns are beginning to emerge. Through philosophical reflection and ethical examination of these ethical concerns in the digital space, it is found that these ethical concerns mainly stem from the absence of the ethical dimension of digital technology. Therefore, this study starts from two logical dimensions of digital empowerment and ethical reconstruction, based on the analysis of the internal interconnection between technology and ethics, and proposes that in promoting the digital transformation of cooperation between private higher education, we should not only fully utilize digital empowerment, but also reconstruct the action path of digital ethics.

Can a “Pandemic Life Adaptation” Digital Technology Curriculum Reduce the Digital Disadvantage of Older Adults During COVID-19? An Intervention Study from Shanghai

ABSTRACT Older adults are at a digital disadvantage because of social stereotypes and a lack of social support; however, smartphones have become a necessary technology to cope with crises and daily life in China, especially during the pandemic. This study aimed to help marginalized older adults take on new tasks by developing digital technology education that used a framework of social cognitive theory in social work. The study followed a quasi-experimental design in which 153 elderly people were recruited from three community service centers; 90 of the participants received 6-weekly intervention. Intent-to-treat analysis, effect size calculations, and sensitivity analysis were conducted. The findings show that digital education significantly enhanced two domains of digital life adaptation abilities: general digital life adaptation abilities [g = .50, 95% CI (.70, 2.69)] and pandemic digital life adaptation abilities [g = .89, 95% CI (.96, 2.07)]. The intervention also improved three domains of digital self-efficacy: sharing and communication [g = .55, 95% CI (.04, .48)], verification [g = .34, 95% CI (.01, .59)], and influencing others [g = .53, 95% CI (.13, .77)]. The study showed that the new intervention approach reduced the harm to vulnerable older adults in the digital wave, especially during the pandemic.

Examination of Digitalized Non-Heritage Apparel Design Using CLO3D: Case Study of Ningbo Gold and Silver Color Embroidery

Driven by the wave of digitalization and fashion, traditional handicrafts in intangible cultural heritage (ICH) have experienced a remarkable transformation in the existing social value coordinate system. On the one hand, as a key carrier of the historical and cultural memory of the nation and the state, intangible cultural heritage is faced with many challenges of preservation and inheritance; on the other hand, the rapid development of digital technology provides innovative solutions for the modernization of traditional arts. This paper uses Ningbo gold, silver and color embroidery as a case study to explore the application of CLO3D software technology in the design of nonheritage apparel products and shows nonheritage crafts through digital simulation technology, which is not only the future development direction of the apparel industry but also the reconstruction of the apparel form and the use of function, aiming to assess its impact on nonheritage protection and innovation and to find a new path for the digital inheritance of nonheritage.

Innovative Application and Practical Exploration of Traditional Shadow Art under the Perspective of Digitization

The purpose of this paper is to discuss the innovative application and practical exploration of traditional shadow art under the perspective of digitalization. With the continuous progress of science and technology and the arrival of the digital era, traditional culture and art are facing new challenges and opportunities. As one of China's intangible cultural heritages, how to revitalize shadow art in the wave of digitization has become an urgent problem to be solved at present. This paper start from the current situation of the application of digital technology in shadow art, analyze the impact of digital technology on shadow art, explore the innovation path of traditional shadow art under the perspective of digitization, and combine with practical cases to analyze the impact and promotion of digitization on traditional shadow art, aiming at providing references and lessons for the digital transformation of traditional culture and art.

When professionals become entrepreneurs: Identity construction of lawtech startup founders in Japan

Abstract How do professionals develop their identity when they become digital venture founders, and how does such identity affect their venture strategy? This article examines this understudied yet important question. The recent wave of digitalization has created opportunities for various professionals to participate in creating new firms. However, studies of professions and entrepreneurship to date have narrowly focussed on professionals’ intrapreneurship efforts within professional service firms (PSFs). This inductive study of lawtech ventures in Japan examines the sources of Founder Social Identity (FSI). The study shows that founders’ professional role identity developed during prior work experience influences their identity work to become an entrepreneur; moreover, the resulting FSI shapes founders’ strategic decisions on market segment choice. This study highlights the significance of a distinct type of FSI, which we call ‘professional communitarian’, for professionals who engage in entrepreneurship beyond the boundary of PSFs.

Innovative Application of Artificial Intelligence Technology in Bank Credit Risk Management

With the rapid growth of technology, especially the widespread application of artificial intelligence (AI) technology, the risk management level of commercial banks is constantly reaching new heights. In the current wave of digitalization, AI has become a key driving force for the strategic transformation of financial institutions, especially the banking industry. For commercial banks, the stability and safety of asset quality are crucial, which directly relates to the long-term stable growth of the bank. Among them, credit risk management is particularly core because it involves the flow of a large amount of funds and the accuracy of credit decisions. Therefore, establishing a scientific and effective credit risk decision-making mechanism is of great strategic significance for commercial banks. In this context, the innovative application of AI technology has brought revolutionary changes to bank credit risk management. Through deep learning and big data analysis, AI can accurately evaluate the credit status of borrowers, timely identify potential risks, and provide banks with more accurate and comprehensive credit decision support. At the same time, AI can also achieve real-time monitoring and early warning, helping banks intervene before risks occur and reduce losses.

Melanesian reimagining: a digital tok stori of Papua New Guinean identity on Instagram

Expanding social media research on the Pacific Digital Revolution, this article explores the significance of Papua New Guineans’ digital and visual articulations of Papua New Guinean identity through Instagram by analysing two public Papua New Guinean Instagram accounts, @archiveples and @taniabphoto. The research triangulates between Pacific, Indigenous, and Cultural studies, drawing on articulation theory and a multimodal thematic and visual cultural studies analysis. A Melanesian tok stori (storytelling) framework reveals how social media interactions fit within a culturally relevant Melanesian concept of storytelling and illustrates how social media has become a contemporary site for Pacific digital storytelling. This digital tok stori is a decolonsing digital wave of the Pacific artistic renaissance and reimagining emerging in 1970s post-independence art and literature. This research demonstrates how Papua New Guineans are subversively harnessing the tools and affordances of social media to counter reductive colonial narratives and mass media representations of Papua New Guineans.

Digital transformation and supply chain efficiency improvement: An empirical study from a-share listed companies in China.

This article thoroughly examines the influence of digital transformation on the efficiency of corporate supply chains. As global economic integration accelerates and technological innovations deepen, digital transformation has become key to enhancing core corporate competitiveness. This research, utilizing data from A-share listed companies in China between 2007 and 2022, analyzes how companies improve supply chain efficiency through digital transformation. Furthermore, the study establishes a theoretical framework that demonstrates how digital transformation facilitates supply chain efficiency from the perspectives of internal governance and external competition. The research indicates that digital transformation plays a key role in significantly enhancing supply chain efficiency. Furthermore, the results of the mechanism analysis confirmed that digital transformation contributes to enhancing corporate supply chain efficiency by improving the level of corporate governance and the degree of market competition. The study also finds that the effect of digital transformation on supply chain efficiency varies with different corporate backgrounds, indicating its heterogeneous impact. Lastly, an analysis of economic consequences shows that the increased supply chain efficiency resulting from digital transformation can reduce future external transaction costs, strengthening the company's market position and financial performance. This research provides strategic guidance for firms to develop robust strategies amid the digital wave and offers strong policy recommendations for promoting digital supply chain management and enhancing market adaptability.

Different scenarios in sloshing flows near the critical filling depth

In the present paper, the sloshing flow in a cuboid tank forced to oscillate horizontally is investigated with both experimental and numerical approaches. The filling depth chosen is $h/L=0.35$ (with h the water depth and L the tank height), which is close to the critical depth. According to Tadjbakhsh & Keller (J. Fluid Mech., vol. 8, issue 3, 1960, pp. 442–451), as the depth passes through this critical value the response of the resonant sloshing dynamics changes from ‘hard spring’ to ‘soft spring’. The experimental tank has a thickness of $0.1L$ , reducing three-dimensional effects. High-resolution digital camera and capacitance wave probes are used for time recording of the surface elevation. By varying the oscillation period and the amplitude of the motion imposed on the tank, different scenarios are identified in terms of free-surface evolution. Periodic and quasi-periodic regimes are found in most of the frequencies analysed but, among these, sub-harmonic regimes are also identified. Chaotic energetic regimes are found with motions of greater amplitude. Typical tools of dynamical systems, such as Fourier spectra and phase maps, are used for the regime identification, while the Hilbert–Huang transform is used for further insight into doubling-frequency and tripling-period bifurcations. For the numerical investigation, an advanced and well-established smoothed particle hydrodynamics method is used to aid the understanding of the physical phenomena involved and to extend the range of frequencies investigated experimentally.

The Impact of Digital Transformation on International Trade Based on Big Data Analysis Models and Threshold Effects

Currently, the world is experiencing a wave of digitalization, and the digital economy has become a significant engine for the growth of import and export trade. This paper deeply analyzes the impact of the digital economy on import and export trade from dimensions such as technology, society, and institutions. Based on panel data from 42 cities in China’s three major urban clusters (the Yangtze River Delta, the Pearl River Delta, and the Beijing-Tianjin-Hebei region) from 2011 to 2021, using the mediation effect model, threshold effect model, and K-means clustering algorithm, it examines the impact of digital economic development on import and export trade and its transmission mechanism. The research findings indicate that the development of the digital economy significantly promotes import and export trade; the level of technological innovation plays a mediating role in the relationship between digital economic development and import and export trade; there is a single threshold positive promotion effect of technological innovation level in the process of digital economic development affecting import and export trade; the degree of urbanization exhibits a single threshold effect in the process of digital economic development affecting import and export trade, specifically transitioning from inhibiting to promoting effects once the threshold value of urbanization is surpassed. Furthermore, there is a certain regional heterogeneity in the above conclusions among the three major urban clusters. The research results have certain guiding significance for optimizing the structure of foreign trade, promoting high-quality development of import and export trade, and achieving high-level economic and social development.

Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy

The traditional retail landscape in Indian metropolises has changed significantly in the last several decades, mostly due to the modern retail economy's growth, including corporate chain stores and e-commerce sites. Small merchants have been gradually displaced as a result of this paradigm shift, which has been exacerbated by changed Foreign Direct Investment (FDI) laws that have brought significant money into the Indian market, as well as a rise in consumer disposable income and the wave of digitalization. This study explores small merchants' consequences as they contend with the growing power of organized retail and e-commerce behemoths. Despite earlier research studies mostly focusing on the organized trade's exponential rise due to changing customer behavior, this paper fills this gap by illuminating the traditional retailer’s perspective towards the contemporary retail landscape and highlighting the threats to small businesses with a traditional focus. The study uses empirical analysis using tools like SPSS and SEM models to examine the initial troubles faced by small retailers of fast-moving consumer goods (FMCG), highlighting the difficulties they face in competing with the powerful forces of deep discounting, massive sales events, and evolving consumer tastes. This exploratory research analyzed the undermining factors like utilitarian and hedonic, purchasing patterns, menaces, hindrances, pecuniary and location as reasons for the retail paradigm from traditional to modern trade. The outcome emphasized that utilitarian factors like ambience, experience, status, variety, payment modes, single-store distribution and assortment are the drivers behind the explosion of traditional trade by the modern trade in retail economy.

Innovation of Audit Business Management Models under the Conditions of Information Technology

This paper focuses on the innovation of audit business management in the information technology era. In the wave of digitalization, audit companies need to adjust their management mode to take advantage of the advantages of informatization. The key is to use digital tools to strengthen data analysis and reshape the audit process. This not only improves efficiency and accuracy but also improves the overall audit quality. The article also highlights the importance of developing a culture of continued auditor learning and skills development to ensure competitiveness in the digital age. At the end of the paper, the success of audit companies depends on innovation ability and the importance of combining management mode with technological innovation.

Insurance marketer image construction on the web series “Percaya Ini Cinta” part 1

Going beyond their intent of increasing brand awareness, PT Asuransi BRI Life took the initiative to take advantage of the digitalization wave of changes. After the success of the previous Web Series Call Percaya Ini Rindu a couple of years back, BRI Life launches their new Web Series called Percaya Ini Cinta with the ambition to reach the millennial generation to build financial literacy on the importance of financial planning. BRI Life can not avoid the current issues or negative publication of insurance industry which is being criticized or questioned on the professionalism of its sales force and their commitment to pay claims. In order to contribute positively to the industry and to increase the awareness of insurance processes, BRI Life naturally included the construction of the insurance agents in the web series percaya ini cinta. Incorporating the use of language or conversational style of the millennial generation, BRI Life aims to have a positive respond from the audience and seeks to have good reception of the masses. This research aims to see the reception analisis of the audience and to seek how well the reality construction of the insurance agents took place.