The water crisis in Flint, Mich., happened more than six years ago, but it seems like it will take a generation or more for customer confidence in the area to be restored. Flint is a case study of what happens when nonwater professionals like emergency city managers or state officials make technical decisions based on financial drivers; in Flint, leadership went even further by ignoring the pleas of concerned community members. It's here—when its voices were ignored by so many trusted institutions—that the public's trust was lost. Communities care about their local water supply challenges, affordability issues, and potential health threats, and they trust that the water industry will address and resolve any issues before they disrupt normal services. In the water industry, it is especially hard to rebuild a community's trust if it is ever broken. But what does it take for a utility to earn back trust that is lost? If we look at other communities, we see the answer is competency, transparency, and better representation. The answer is also money, and in Flint's case, that includes a recent US$600 million settlement with the state, with most of the money being dedicated to addressing the health and education needs of children affected by lead. While Flint's problems began in spring 2014, in a 2013 article in Journal AWWA, I wrote, “Transparency helps gain the trust of stakeholders, and public involvement and collaboration can increase the overall community benefits of addressing the costs of system stewardship.” This wasn't forward-thinking, this was the thinking of the day—and that thinking is still true. Communities need to understand the systems that serve them and be involved in decisions that affect their health and livelihoods. But once a path is determined, they need to let the standards and norms of the water industry drive implementation, operation, and management—with the understanding that they will be heard if there are problems. Ongoing community engagement and outreach across income and racial demographics ensures all stakeholders understand their water systems and share responsibility for their protection. AWWA understands that utilities need to instill trust in the communities they serve, and recently the association expanded its strategic plan to specifically mention strengthening public trust. Moving forward, AWWA will expand its efforts to help utilities better connect with the communities that rely on the water industry's expertise to deliver safe, reliable water. This month's Journal AWWA features a range of topics, including examples of how utilities have responded to the challenges of PFAS, cyanotoxins, lead service lines, and more. Please consider sharing your perspectives and experiences to improve the water industry by writing me at journaleditor@awwa.org.