Flow-visualization studies in transitional pipe flow are used to reveal the mechanism responsible for the self-sustenance of a turbulent equilibrium puff. The upstream laminar fluid continuously enters the relatively-slower-moving turbulent puff around the pipe centre. The passage of this high-speed laminar plug flow past the slower fluid that resides near the wall at the upstream interface leads to the shedding of a train of three-dimensional wake-like vortices near the wall. A helical motion near the upstream interface is associated with the vortex-shedding process. The remainder of the puff is a cone of turbulence filled with these wake-like vortices that are decaying slowly; the prominent feature of the decay region is the longitudinal vortices that are apparently undergoing stretching. No toroidal vortex has been observed in the instantaneous flow field at the upstream interface of an individual puff. On the other hand, the wake-like vortices reported here have not been observed before because their three-dimensional and random nature does not allow detection by an ensemble-averaging that is not phase-referenced appropriately.