The relevance of the research lies in the fact that the medieval utopian humanistic pedagogical thought in Volga Bulgaria, reflected in the poem «Kyyssai Yusuf» by the enlightener Kul Gali, has not yet been fully revealed. In this regard, the research problem is to reveal the personal characteristics of the ruler of a humane society, which interested people of all times, but found a solution only in the utopia of medieval enlighteners. The goal of the research is to reveal the humane personal qualities necessary for a ruler to organize a utopian humanistic society, which medieval educators dreamed of and described in their didactic works, including the Bulgar poet Kul Gali. The methodological basis of the study is represented by the use of methods of comparison, induction and deduction, analysis and synthesis, generalization and abstraction.The research results: the study reveals the features of utopian humanistic pedagogical thought, at the center of which is the construction of a just society, which requires a person with a number of positive qualities, which were described in detail by the poet-educator Kul Gali in his poem «Kyyssai Yusuf».Key conclusions: the utopian humanistic pedagogical thought in Volga Bulgaria, described by the medieval poet-enlightener Kul Gali in the poem «Kyyssai Yusuf», is inextricably linked with the positive personal characteristics of the ruler, thanks to which justice, legality, equality, respect, love, mercy, sufficient food supply, etc., reign in society.
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