Vlogs Research Articles

Performing Transparency in vlog News: Self-disclosure of Chinese Journalists in vlog Reporting on COVID-19

ABSTRACT This study examines Chinese journalists’ use of video blogs (vlog) for news reporting during the COVID-19 pandemic. Situated within the “visual turn” of storytelling in the digital era, the vlog has risen in popularity as an audiovisual format on social media and video-sharing platforms, attracting followers’ attention through its attributes of apparent authenticity and intimacy. Journalists have also been riding the wave by employing the amateur-style vlog for professional purposes. Based on a case study of 224 journalists’ vlogs about the Wuhan lockdown, we found that the j-vlog, as a hybrid form of professional-amateur reporting, affords an alternative space for journalists to perform journalistic transparency through self-disclosure of their life and work routines, increasing intimacy and engagement with audiences. This study contributes to current research in innovative practices of digital journalism and expands existing debates on journalistic transparency by delineating its nuances in different digital news formats and national contexts.

Theorizing vloggers’ approaches and practices in travel vlog production through grounded theory

ABSTRACT Video bloggers, also known as vloggers, continuously create and share authentic videos on popular platforms like YouTube. Travel influencer vloggers (called vloggers in this study) influence their audience by sharing their trip experiences and giving reviews about destinations and travel brands. This study employs aconstructivist grounded theory approach of 35 YouTube vlogs from 21 vloggers through a3-phase theoretical sampling. The theorizing process resulted in the development of Vloggers’ Approaches and Practices (VAP) Theory by identifying the main approaches as content (CA) and objectives (OA), the two main practices of travel influencing (TIP) and vlogging (VP), and their relationships. The theoretical and managerial contributions can be important for scholars of influencer marketing, and practitioners that work with vloggers like destination marketing organizations (DMOs), hotels, tour operators, and transportation services.

Indonesian Beauty Vloggers’ Use of English and Its Influence towards its Viewers’ Purchase Intention

Vlog or video blog is now booming along with the existence of YouTube. In Indonesia, YouTube is a third rank of most visiting website in Indonesia (https://www.alexa.com/topsites/countries/ID). This social media platform is advantageously employed to filming the actions which are easily accessed by public and it offers free video hosting which means vloggers may post unlimited videos without paying web hosting fees. Some vloggers perform videos for fun while others display for revenue generating through advertisements. Westenberg (cited in Subramani & Rajagopalan, 2003:302) mentions that YouTubers are influential in encouraging trial and adoption of new products and services. In line with Westenberg’s idea, Edward (2011:11) adds that “interactive advertising can be targeted in more sophisticated ways than print ads, we must recognize that power of social media as means of persuasion is far beyond that of another vehicle in which to serve advertising.” These two complementary propositions interest the researchers to conduct a deeper investigation about some vlogs on YouTube with the other variable of parameter, English use. The use of English gives efficacious consequence on advertisements. Biswal (2009:32) strongly mentioned that the use of two languages attracts consumers. Thus, capturing the four Indonesian beauty vloggers, assorted by the two who frequently insert some English codes and the other two who rarely interpolate them, as the object of research, this current investigation examines its use and influence towards viewers’ purchase intention. Questionnaire as helpful instrument is going to be delivered to viewers to see their purchase intention based on the indicators proposed by Schiffman and Kanuk (2009). The result shows that English codes do not significantly influence the viewers’ purchase intention. Viewers prefer beauty vlogs which are variously performed (not monotonous), humorously presented, and politely language-used. Besides, the content of the vlogs should be novel and honest.

Audiovisual content of cultural journalism in wartime to the issue of national identity

The research relevance is defined by the mission of cultural journalism that is clearly aware of the changes in society’s values and historical topics, modern narratives of Ukrainian culture, language, and history both for the domestic consumer and abroad. The research subject is the audiovisual content of the Ukrainian media space, which is represented by a community of media professionals, amateurs, and video bloggers. This is due to the simplification of video production technologies and the availability of communication platforms for the distribution of audiovisual content. The aim of the research is to consider the impact of cultural journalism in the form of audiovisual content on the processes of creating national identity and self-awareness of Ukrainians during the war. The methods of content analysis, cultural and semantic analysis were used to achieve the goal. As a result of the research, the special role of wartime cultural journalism in the process of creating national identity was proved. It should also be taken into account that long-term research into the nature of an audiovisual work has proven the power of its influence on the processes of forming values and the worldview of a mass audience, however, this segment of the media space is not used enough in cultural journalism today. The majority of audiovisual content in the media today consists of conversational informational and analytical formats like video blogs of experts, analysts, and opinion leaders on relevant wartime topics. Many young Ukrainian YouTube amateurs create and promote such content very actively. At the same time, the creation and distribution of similar projects by professional media have a non-systematic nature, often a convergent form. On the one hand, the simplification of video production technologies and the availability of communication platforms led to the explosion and distribution of amateur audiovisual content on the topics of Ukrainian culture and history. On the other hand, insufficient attention of journalists and editors of Ukrainian media to audiovisual journalistic works of artistic and journalistic genres on the relevant subject is observed. Hybridization takes the place of genres into situational formats and the rapid development of cultural journalism and video blogging covering the topics of Ukrainian culture and history. The specified processes testify to the effectiveness of the factors of national identity creation in the media space today and outline the perspective of research on the specified problem.

ANALISIS PELANGGARAN PRINSIP KESOPANAN DALAM TREND VLOG OLEH YOUTUBERS INDONESIA DAN KORELASINYA TERHADAP POLA PIKIR GENERASI MILENIAL

The purpose of this study is to analyse the violation of the principle of decency in trending vlogs by Indonesian YouTubers, as well as its correlation to the mindset of the millennial generation. This research is qualitative descriptive research with a content analysis approach. Based on the results of the analysis that has been carried out on five vlogs (video blogs) carried out with predetermined indicators, violations of the politeness principle were found in the maxims of tact, the maxim of acceptance, the maxim of generosity, the maxim of humility, the maxim of compatibility, and the maxim of sympathy. Violating the principle of decency, as shown in the form of the maxims above, can affect the mindset of the millennial generation as the leading connoisseurs of the existence of these vlogs. Patterns of thought will correlate with the way of acting and interacting in social life. Thus, watching vlogs by Indonesian YouTubers can be worth watching if they have a small (minimal) number of violations and not worth watching if the number of violations contained in them is significant.

Intercultural encounter in the form of 'vlogs': A case study of different nations

This study aimed to investigate the development of English as a Foreign Language (EFL) learners' speaking skills and intercultural communication skills through three intercultural speaking tasks in the form of video blog recordings. EFL learners (N = 13) enrolled in the English preparatory class voluntarily participated in the study. The learners were clustered into six groups by drawing lots, and each group was given topics related to their course content, which required them to record a video blog at the end of each unit in a series of English course books. The study was designed as qualitative research. A structured written interview, classroom observation, and self-narratives were used to collect the data. Content analysis and thematic coding were utilized to analyze the obtained data from the research. The results revealed that intercultural speaking tasks are fruitful in lessening EFL learners' speaking anxiety and prejudice towards cultural differences. EFL learners developed empathy and tolerance towards cultural differences, deepening their cultural awareness in a positive way and accepting other cultures as they are while realizing their own cultural values and norms.

O trabalho criador como vivência duplicada do ator em si e na personagem: a perejivanie (est)ética

Abstract The article delves into the relationship between emotion and imagination (emotional bonding) in the actor's duplicated experience in creative artistic work. Based on the concept of perejivanie in Vygotski, Stanislavski and Vakhtangov, we focus on the empirical work done with a theater company that articulates social critique to the actors' personal experiences, through video and field diary records, as well as self-confrontations. Analyzing the creative process, we emphasize that: the feelings experienced, felt-thought in images by the actress, affect her subjectivity and the construction of the character; the reliving of the actress is the foundation for creation - a sphere in which ethics and aesthetics are (con)merge in the (est)ethical perejivanie. Such elements are important to the understanding of artistic experience and aesthetic education.

Особенности нейминга сетевого видеоконтента

The active development of new media and the growth of their influence on the traditional media provokes interest in this sector on the part of researchers. And in connection with the activation of the consumption of audiovisual information, the video blogging sector is attracting more and more attention. The latter develops in a highly competitive environment. A blogger faces a difficult task – to win the attention of the audience in competition with other bloggers, platforms and reality. One of the means of solving this problem is naming. The name of the video content is able to attract an audience to it and promote the channel. The study analyzes the methods and techniques, which are used by the most popular video bloggers of Russian-speaking sector of the Internet in the field of naming. The conditions for the primary attraction of attention, as well as the means of emotional impact that bloggers use most often, are given.

The Influence Factors of Short Video Marketing on Consumer Purchasing Behavior and the Effective Suggestions

In recent years, with the rapid development of the Internet, the promotion and application of TikTok and other short video APPs have greatly enriched people’s life and ways of leisure. Many enterprises pay attention to the value of short video marketing, and short videos, as a type of commodity, have been used for marketing. All of these have promoted the continuous growth of short video marketing mode. However, at present, some enterprises or businesses are not clear about the impact of short video marketing on consumers’ purchasing behavior, which to a certain extent affects the utilization of business resources and the sustainable and stable development of enterprises. This paper mainly analyzes the characteristics of short video marketing, studies the the influence factors of short video marketing on consumer purchasing behavior, and puts forward some effective suggestions. Conclusions can be drawn that short video marketing has the features of original content and a combination of online and offline. One influence factor of the consumer purchasing behavior is the short video marketing platform availability and function availability. Another one is the psychological distance between consumers and short video marketing. Moreover, in order to improve the short video marketing effects, it is essential to make the personalized marketing scheme based on consumer demands and improve the professional quality of short video bloggers. Additionally, there is a need to build a consumer value common trust and strengthen the short video content management. Last but not least, it is also important to focus on the interaction with consumers and organize more diversified promotional activities.

О ВНЕШНЕЙ ДИАЛОГИЧНОСТИ ПРАВОСЛАВНОЙ ИНТЕРНЕТ-ПРОПОВЕДИ

The article is dealing with the Internet sermon, an important and dynamically developing genre of the modern Orthodox tradition. The paper reveals the specifics of dialogueness as an essential feature of Orthodox preaching. It is proved that external dialogueness is a type of dialogueness of the genre of religious style and it also updates the addressing of the utterance. The specifics of the external dialogueness of Internet sermons are investigated on the material of the video blog “Batushka will answer”. It establishes the linguistic means by which the orientation of the Internet sermon to the addressee is realized. It is demonstrated that, along with the consistent rendition of constitutive language markers of external dialogueness for the genre, it is possible to modify individual means, in particular addresses and greetings, as well as to attract new ways of dialogization. It is proved that the use of classical means of external dialogueness in Internet preaching makes it possible to indicate the presence of a second participant in communication, to stimulate active perception of information, to convey the coexistence of hierarchy and symmetry inherent in the genre in the relationship of the addresser and the addressee. The author reveals that the use of new methods in organizing a priest’s dialogue with his audience weakens the semantics of motivation, levels the solemnly elevated register of communication familiar to this genre, adds intimacy to the linguistic space of religious communication and reduces its stylistic quality.

CODE SWITCHING AND CODE MIXING JAPANESE AND INDONESIAN: AN INTERACTION ON VLOG CHANNEL

Code Switching and Code Mixing are one of the pragmatic studies in the sociolinguistics field. The rapid language phenomena related to it is in line with the development of information technology facilitated by the internet. This linguistic event is marked by the symptoms of multilingualism and multiculturalism. The purpose of this research is formulated as follows; 1) Explain the causes of Code Switching and Code Mixing in the Indonesian and Japanese YouTuber Channel video blogs, and 2) Describe the functions of Code Switching and Code Mixing in the Indonesian and Japanese YouTube Channel video blogs. Both of these goals can be achieved through an inventory of data related to Code Switching and Code Mixing from conversations in vlogs. This research used descriptive qualitative meyhod by utilizing Holmes' theory. From the analysis conducted, the important points from the Code Switching aspect occur because; 1) the communication style of speakers and recipients of speech, 2) the presence of people and or third parties, and the need to explain something in a certain context, 3). Then, from the aspect of Code Mixing in general, it is caused by 1) multilingual speakers and interlocutors, 2) the influence of multicultural life, and 3) accidentally using something from another language. Based on the discussion, it can be seen that Code Switching and Code Mixing occur because of one's habits, needs, and speaking style, and fill in the blanks, create familiarity, and to reinforce something. These conclusions answer the objectives of the research, namely 1) to explain the causes of Code Switching and Code Mixing, and 2) to describe the functions of Code Switching and Code Mixing. Of course with the object of the Indonesian and Japanese YouTube Channel video blogs, and at the same time the main data source. Specifically, this research has shown that Code Switching and Code Mixing under certain conditions and situations may be a transfer of language usage not only to the two languages but more than that.

Speech behavior of the moderator in structuring the media dialogue: Models of topic management in the aspect of idiostyle (on the material of the video blog)

Dialogue as a research object is reflected in the works of not only Russian researchers, but also western researchers. Dialogue as a basic form is widely used in the media space, which determines the need for its study. The aim of our study is to identify the models of dynamics management in media dialogue as an individual manifestation of the moderator. The article comprehensively uses analysis and synthesis, communicative and functional analysis, comparative analysis, method of structuring and model analysis. The 560-minute 54 seconds episodes of the video blog “vDud’”* were used as empirical material. The media dialogue as a semi-institutional communication under the new communicative conditions acquires new features. Its structuring largely depends on the speech behavior of the moderator, who occupies the leading place in this type of communication. On the basis of the analysis of the empirical material three basic models of the moderator’s management of the themes are revealed: the model “from general to the parts” which is effective for the disclosure of event information, the model “preliminary preparation + main topic putting forward” shows the information about the guests’ world outlook, life philosophy and values, and the model “direct input” which has a great communicative potential. In addition, the identified models acquire individual features in the process of their application by the video-blogger Y. Dud’*. For the disclosure of event information, the first model of Y. Dud’* in a harmonious situation was used. To obtain true information about the worldview, life understanding and values of the invited guests the second model is constantly applied in a conflict communicative environment. The third model by the situation can be both cooperative-harmonious and non-cooperative-conflict nature.

Потенциал использования сетевых видеоформатов в системе гуманитарного образования

Importance. The potential of using modern network video formats in educational practices aimed at the formation of competencies in the humanitarian field is investigated. The study of this potential is important due to the transformation of approaches to socialization and the knowledge’s formation about the world under the influence of new media, as well as the visualization process of media consumption, noted by communicative processes’ researchers. Materials and Methods. Comparative typological and textual methods are used to achieve the set research goals, as well as the method of content analysis. The empirical base of the research is based on the educational video content of the RUTUBE platform. Results and Discussion. The main functions of network video content in the educational process are given. The most effective genres and formats of educational video blogs are specified. The means of attracting and retaining attention during the implementation of educational practices are investigated. The main communication barriers preventing the formation of competencies in the conditions of using network video content are identified. The methods of neutralizing barriers and ways to increase the effectiveness of knowledge, skills and abilities’ formation using network video content are outlined. Conclusions. The study showed that network video content has significant educational potential and can be used in the educational process within the framework of higher education. The results of the study will be useful to scientists considering the potential of using modern technologies in the higher education system, as well as to teachers of higher educational institutions.

Constructing a Territorial Identity in YouTube Interviews

This article deals with the problem of constructing a territorial identity in modern media discourse based on interviews in popular YouTube video blogs. A discourse analysis methodology is used in accordance with the constructivist approach, as well as an individualistic approach to identity. Meanings associated with territorial identity are considered in such practices of character construction as the choice of a character type, presentation of an autobiographical narrative, and valuable self-identification which is topical for YouTube interviews. The results of the study (which included 50 interviews conducted in 2017–2020) are presented. The analysis shows that personal attachment to a territory can be discussed as the result of a meaningful choice within a framework of individual self-realization or as a result of a combination of external circumstances. Identity thematization is not associated with any specific type of character in media discourse. Territorial identification is primarily significant in the context of autobiographical narratives, including with respect to changes in place of residence and demonstration of the individual’s motivations in life and significant values.

Artificial intelligence in media: Perspectives and implications

With the explosive growth of information on the web, users face difficulties finding their desired information. There is a need to manage and cluster data efficiently. Although there are various multimedia database systems available for retrieval, most of the methods are not efficient enough. Artificial Intelligence (AI) is increasingly shaping media production and consumption, particularly in the field of video blogs (vlogs). This paper explores the intersection of AI and media, focusing on its implications for freedom of speech and media, content creation, video recommendations, content moderation, and content personalization. The objective is to extract relevant videos from a multimedia database, evaluate the performance of AI algorithms in processing video data, and demonstrate the effectiveness of these algorithms in enhancing the quality and accessibility of video blogs.

Analysis of the Use of Learning Media Based on Blogs, Videos and Video Blogs (Vlogs) in Giving a Positive Effect on Learning

The use of appropriate learning media will positively influence learning so that learning objectives can be achieved. The purpose of this study was to conduct a literature review on the use of blogs, videos, and video blogs (vlogs) in learning. This research was conducted using a meta-research or meta-analysis approach, namely a search to collect various information by reviewing several research articles in international and national journals relevant to learning media blogs, videos, and vlogs (video blogs). The articles used were published from 2014 to 2021. Based on the sampling criteria, 47 research articles were obtained, including 20 for blog media, 17 for vlog media, and 10 for vlog media. Results show that vlog media has several advantages; besides positively increasing learning motivation, it can also improve learning outcomes, speaking skills, creativity, effectiveness, and efficiency in producing a product, understanding concepts, and learning characters new experiences. The use of vlog media, which has not been widely used for science learning, in this case, chemistry, because it involves several calculation questions, can be used as an introduction or apperception and motivation so that it does not reduce the content and context of the topic and learning objectives.

Roles played by Nigerian YouTube micro-celebrities during the COVID-19 pandemic

In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The study found that all 15 YouTubers played positive roles as opinion leaders—by providing health and safety information on COVID-19, challenging myths, and educating audiences through entertainment. Only two of the YouTubers studied were found to have shared some information that misinformed their audiences about the virus and how to fight it. The study therefore concluded that Nigerian YouTubers, as opinion leaders, can be important allies to governments and organisations when health crises arise in the country.

Loving a “defiant” AI companion? The gender performance and ethics of social exchange robots in simulated intimate interactions

As gendered AI social robot companions are widely questioned as detrimental to gender ethics and relations, it remains controversial about how simulated gender relations should be constructed in human-robot interaction. Focusing on the Chinese AI companion “Hupo”, this study presents a different case of a “defiant AI companion”. Through the discourse analysis of 5 heavy users' 12-h self-recorded video diaries on their daily dialogue with Hupo, the study found an AI companion's gender performance could be constructed through both resonance and dissonance of simulated intimate interactions with heterosexual male users. These practices lend insight into what I call “social exchange robots”, which refer to machines that can exercise symbiotic agency through the performative restoration of interpersonal norms rooted in social exchange theories. It suggests the potential for constructing more egalitarian gender relations in simulated human-robot heterosexual relationships through more agency exhibitions from AI companions, while it also implies a risk of potential human agency reduction when users were tempted to “please” AI companions via virtual commodity consumptions. The practical and ethical implications were discussed. This study also points out a future direction toward emerging sociomorphic robot research.

Starting Now: Implementing the Healthy Work Environment Standards Is More Important Than Ever

Starting Now: Implementing the Healthy Work Environment Standards Is More Important Than Ever

Video Lecture Summarization System

Video summarization is a promising approach which provides Comprehensive summary of the video by defining the informative video contents. Video lectures, video diaries, video messages on social networks and videos in various domains are dominating various forms of information exchange. As per the Cisco Visual Networking Index: Forecast and Methodology, 2016-2021, by 2019 video will account for 80\% of all global Internet traffic, excluding P2P channels. Nowadays the Lecture videos are an increasingly important learning resource for education. However, the challenge of quickly finding the content of interest in a lecture video is a limitation of this system. Thus, we have developed a lightweight system which can summarize the video lecture to save time, and also easy to use for users. The implemented system is a chrome/browser extension, which works on the browser itself, and runs in the background of the lecture (Google Meet here). This extension lets the user download the whole lecture and the summary of the lecture, and also makes them uploaded on the G-drive.