Speech behavior of the moderator in structuring the media dialogue: Models of topic management in the aspect of idiostyle (on the material of the video blog)

Abstract

Dialogue as a research object is reflected in the works of not only Russian researchers, but also western researchers. Dialogue as a basic form is widely used in the media space, which determines the need for its study. The aim of our study is to identify the models of dynamics management in media dialogue as an individual manifestation of the moderator. The article comprehensively uses analysis and synthesis, communicative and functional analysis, comparative analysis, method of structuring and model analysis. The 560-minute 54 seconds episodes of the video blog “vDud’”* were used as empirical material. The media dialogue as a semi-institutional communication under the new communicative conditions acquires new features. Its structuring largely depends on the speech behavior of the moderator, who occupies the leading place in this type of communication. On the basis of the analysis of the empirical material three basic models of the moderator’s management of the themes are revealed: the model “from general to the parts” which is effective for the disclosure of event information, the model “preliminary preparation + main topic putting forward” shows the information about the guests’ world outlook, life philosophy and values, and the model “direct input” which has a great communicative potential. In addition, the identified models acquire individual features in the process of their application by the video-blogger Y. Dud’*. For the disclosure of event information, the first model of Y. Dud’* in a harmonious situation was used. To obtain true information about the worldview, life understanding and values of the invited guests the second model is constantly applied in a conflict communicative environment. The third model by the situation can be both cooperative-harmonious and non-cooperative-conflict nature.