Windows and glazed facades provide outdoor views, serving as vital sources of visual information that aid navigation and interaction within buildings. These views can trigger psychological and physiological responses, affecting individual well-being. However, optimizing outdoor view quality is challenging due to the complex interplay of factors influencing the building’s experience of vision. Managing the complexity of optimizing outdoor view quality within current digital frameworks for building design presents significant challenges. A key issue lies in the ambiguity of certain visual metrics, which are often difficult to translate into explicit descriptors of spatial configurations. Even when such metrics are available, their practical use as guiding tools in the design process is frequently obstructed by complex data interoperability procedures. These procedures are necessary to enable seamless data transfer across the multiple software environments involved in the design process. This study advocates for the softBIM paradigm, which optimizes workflows by embedding visual analysis results into target geometries. Supported by this process, the calculation of a metric to measure the impact of existing and planned visual obstructions on the vision of the targeted landmarks is proposed and analysed. This metric is specifically applied to assess the visual information incoming to the vertical facades of building envelopes, a context of application that denotes criteria of assessment different from the ones usually applied in the most established frameworks for visual analysis (e.g., isovist analysis). SoftBIM enables effective automation strategies to aid the metric computation and the processing of the results to implement seamless export and data implementation. The visual metric is built upon implementing the Ladybug suite and addresses the different limitations in the target-based visibility calculation supported by the tool.
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