Visual Messages Research Articles

Exploring numeracy teaching and learning by using ethnomathematics

The purpose of this study was to explore the impact that the cultural or everyday practices of ethnomathematics of a particular cultural group will have if they are used in teaching and learning of numeracy concepts related to geometrical shapes. It explored cultural practices, artefacts, written, verbal or visual communication messages reflecting mathematics in order to see how they could best eliminate the problems learners encounter in the acquisition of numeracy language. Data was generated using observations, brainstorming and interviews. Based on this research, the impact of using ethnomathematics in numeracy teaching and learning brings in innumerable benefits. These include promoting deep learning and allows teachers to maka use of prior knowledge in the classroom. This allows learners to recall and relate to the concepts learnt and employ them in their daily activities so that they do not to remain inert. Another impact of interest was the reclaiming of names of geometrical shapes from certain languages which currently teachers are not aware of as they are overlooked. For instance when geometrical shapes were first discussed using local terminology, it made more meaning than when taught using English used as a medium of teaching and learning in the research area.

미국 애니메이션 국내 포스터의 시각적 변화 분석

The aim of this paper is to analyze the characteristics of visual changes in domestic posters of animation films. We compared the original posters and the domestic posters of American animations released in Korea in the 2020s and analyzed the visual changes in domestic posters in terms of images, model numbers, and layouts. First, most of the domestic main posters had different images from the original posters, but both had mostly character + scene types of images. Second, both had mostly more than four models, but the proportion of one-person models was lower in domestic posters than in original posters. Third, as various texts including copy were inserted into domestic posters that were not present in original posters, changes in the layout occurred as the position of the title and head copy moved. In particular, the movement of the title and head copy were analyzed as a strategy to increase the visual message delivery effect to addressees by considering the position of images and other texts inserted into posters.

Association of political candidates and ulamas during the 2019 election on Twitter

This article explores how Indonesian political actors associate themselves with Ulamas through Twitter visual messages to symbolise Islamic piety during the Indonesian Presidential Election 2019. Despite past political events, socio-political dynamics are still relevant to understanding the current political climate. This article employed a qualitative approach by observing and analysing messages from @jokowi, the official account of the elected President, during the political contestation period. Specifically, multimodal analysis was used to examine visual data. We conclude that Islamic piety symbolisms were strategically used as a political instrument during the Election. Political actors, such as Jokowi, associated themselves with Islamic piety symbols and other Islamic cultural attributes to construct a certain strong image and appeal to the Indonesian Muslim voters. An association with Islamic piety symbols could boost his image and appeal to voters.

Visual Semiotics Analysis Of Tokopedia X Bts Rm And Jhope Ads "Pay Bills And Buy Vouchers? Tokopedia Only"

Competition in the business world is getting tighter, especially in the e-commerce industry, where consumers have many varied product choices. The emergence of innovative products in a short time encourages the company to develop its products so as not to lose to competitors. Consumers have great power in making choices, and brands influence consumer decisions. This research uses a qualitative approach with case studies as a research method. Data is collected through qualitative documents and audio-visual materials, especially advertisements. Advertising conveys information about the product and seeks to influence and persuade consumers to choose the product. Through Tokopedia x BTS RM &; JHope ad analysis: "Pay Bills and Buy Vouchers? Tokopedia Saja" in early 2020, this research revealed how modern advertising not only offers products but also creates a lifestyle and meets consumer needs easily and practically. This advertisement reflects Tokopedia's efforts in reaching the target market by focusing on visual elements and messages relevant to various groups of people, including those with special needs.

Analysis of Sisingaan Performance in Subang From Language Perspective

Sisingaan performances are one manifestation of the results of cultural societies in which there is an auditive, visual, and text message. The research carried out semantic-semiotic and etnopedagogy studies on sisingaan performances in Subang Regency from a language perspective. The method used is descriptive qualitative and in dissecting this research the approaches were semantics, semiotics and ethnopedaogy. In language research, the sisingaan is known to experience a shift in meaning based on its function and existence. Sisingaan characterization is interpreted as a form of resistance to colonialism. The result showed that the denotation of Sisingaan itself was made from wood, yarn and so on. Then, the connotation stage sisingaan art evolves its meaning into something that is historically principle and very rich in philosophy. Sisingaan is interpreted as one of the ways to convey criticism and resistance to the invaders, this is indicated by the many writings in the media which regularly write that sisingaan is a symbol of resistance to invaders (Dutch and British). Society symbolizes sisingaan structure as symbols that have meaning, four people who guide sisingaan are symbolized as oppressed people, who are forced to submit to invaders, then sisingaan is symbolized as occupying power over the occupied territories, in this matter is the Subang district. Furthermore, the child who occupies the lion is symbolized as the young generation of the nation who will continue the resistance against the invaders and is predicted to become the leader of the nation.

The Power of Images: Exploring Gender Performances of Filipino Female Celebrities on Instagram

Instagram is a social photography ‘app’ designed to run on a Smartphone through which the social media user can produce visual and textual impressions, thus allowing the ambient viewer to interact and distribute these impressions (Mirsarraf et al., 2017). This study aimed to examined how social media networks are changing the way female celebrities portray themselves to the public and how these digital platforms are assisting in the cultivation of celebrity personas. This study was analyzed using feminist theory, and framing analysis. The results revealed that each female celebrity used Instagram in different ways; however, there were commonalities to their self-representation. Anne Curtis Smith, Liza Soberano, and Kathryn Bernardo all used the medium as more or less a self-promotion tool. Anne Curtis Smith created a somewhat accessible persona, though this was done through self-objectifying, body centric, and sexually explicit images and messaging; Liza Soberano created an accessible persona through less objectifying visual messaging; and Kathryn Bernardo created a dynamic and distant persona through sexualized and dream-like imagery and subject matter.

Can Stereotype Threat and Lift Visual Messages Affect Subsequent Physical Activity? Evidence from a Controlled Experiment Using Accelerometers

ABSTRACT This study investigated how visual messages conveying stereotype threat or lift influenced physical activity performance. Participants (N = 380) were exposed to a stereotype threat, lift, or control condition image and then engaged in a running task. Accelerometers recorded forward-backward movement, upward-downward movement, and sideways balance. Stereotype threat exposure increased state anxiety relative to the control condition. In addition, forward-backward movement was linked to state anxiety and participants’ sex. Moreover, women exposed to stereotype threat who experienced increased state anxiety showed reduced forward-backward movement. Men exposed to stereotype lift displayed higher forward-backward movement. Additionally, stereotype threat visual message exposure increased sideways balance activity for women but not for men. Upward-downward movement was unaffected by stereotype threat or lift. We discuss theoretical and practical implications of how exposure to visual stereotypes can influence physical activity performance.

From Rope to River

This article explores the symbolic aspects of the execution of Captain William Kidd during the Golden Age of Piracy, focusing on the visual messages conveyed. Examining the social-cultural milieu of the gallows in England circa 1700, it reveals the unique aspects of Kidd’s execution and its implications for colonial dynamics and trade governance. By delving into the intended audiences and multifaceted messages behind these executions, the article sheds light on the intertwined dynamics of piracy, colonialism, and trade governance and their impact on the evolving global order. Keywords: law of piracy; Captain William Kidd; early eighteenth century; public executions; Admiralty Sessions; gibbeting.

Using a divider nudge in supermarket shopping trolleys to increase fruit and vegetable purchases: A feasibility study using an intervention design.

Fruit and vegetable (F&V) consumption is associated with a reduced risk of developing obesity and chronic diseases: however, only one in 16 Australian adults consume F&Vs at the recommended two servings of fruit and five servings of vegetables per day. What and how much people eat is influenced by their social and physical environments. Supermarkets are a key setting influencing food purchases, and as such, they can shape consumption patterns of F&Vs. Implementing effective strategies to increase F&V intake is crucial. The objective of this research was to test the feasibility of covertly modifying shopper purchasing behaviour to purchase more F&Vs using a visual divider nudge message (prompts) covering the entire base of shopping trolleys. Placards provided a visual representation of the recommended proportion of the trolley base that should be allocated to fruits and vegetables (implied social norm). Applying an intervention research design, 30 out of ~100 trolleys were fitted with the placards and shopper purchases were measured by collecting receipts to measure the weight (kg), total spending and F&V specific spending (Australian dollars) for intervention versus control trolleys for one weekend day only. We also conducted a short intercept survey that was administered independently from the research study day on non-trial shoppers. Shoppers who selected trolleys with the divider nudge placards (n = 102) purchased equal weight of F&Vs (Intervention: mean = 6.25 kg, SD = 5.60 kg, 95% CI = 5.14 kg, 7.35 kg, vs. Control: mean 6.03 kg, SD = 5.17 kg, 95% CI = 5.01 kg, 7.04 kg, p = 0.768) and spent equal amounts on F&Vs compared to shoppers in the control group (n = 102) (Intervention: mean = $41.46, SD = $36.68, 95% CI = $34.25, $48.66, vs. Control: mean $39.85, SD = $33.30, 95% CI = $33.34, $46.39, p = 0.744). There was no difference in the total spending between groups (Intervention: mean = $135.99, SD = $90.10, 95% CI = $118.29, $153.68, vs. Control: mean $155.68, SD = $96.46, 95% CI = $136.73, $174.63, p = 0.133). The divider nudge placard did not lead to any difference in shoppers' purchases of F&Vs. However, this study demonstrates the feasibility of testing a cheap, simple and easy supermarket nutrition intervention. Larger studies are required to elucidate and confirm these findings over the longer term.

Effectiveness of connected-vehicle-based curve speed warning systems with considerations of heads-up display language type’s effects on driver behavior

Treatments regarding Curve Warning Systems (CWS) were proposed to assist drivers with safer performances driving through horizontal curves. These treatments include curve warning signs and Connected Vehicle (CV) technology. However, there lacks an investigation of CWS-impacted speed compliance from the mechanism perspective, quantitatively linking the real-time speed compliance to human factors, curve geometric, visibility, pavement conditions, and particularly, the language types of in-vehicle visual display messages. Hence, this research aims to identify factors contributing to the effectiveness of CV-based CWS by focusing on these systems’ influences in real-time speed. Three CWS are chosen, namely Level 0 (curve sign-only), Level 1 (one-time curve warning before entering the curve), and Level 2 (guidance-oriented, adaptive to vehicle speed, location, and pavement friction). Three CWS are implemented in a driving simulator. Thirty participants were recruited to drive through a series of curves under CWS with different geometric, illumination, and pavement conditions. Real-time speed compliance was collected in evaluating the CWS’ impacts on speed control. Results show that gender, curve radius, illumination, and pavement conditions significantly impact the effectiveness of CWS. All findings reveal that guidance-oriented and adaptive CWS (Level 2) significantly guides drivers with better speed compliance performances.

Efficient deep learning models based on tension techniques for sign language recognition

Communication by speaking prevails among the various ways of self-expression and communication between people. Speech presents a significant challenge for some disabled people, such as deaf people, deaf and hard of hearing, dumb and wordless persons. Therefore, these people rely on sign language to interact with others. Sign language is a system of movements and visual messages that ensure the integration of these individuals into groups that communicate vocally. On the other side, it is necessary to understand these individuals' gestures and linguistic semantics. The main objective of this work is to establish a new model that enhances the performance of the existing paradigms used for sign language recognition. This study developed three improved deep-learning models based on YOLOv5x and attention methods for recognizing the alphabetic and numeric information hand gestures convey. These models were evaluated using the MU HandImages ASL and OkkhorNama: BdSL datasets. The proposed models exceed those found in the literature, where the accuracy reached 98.9 % and 97.6 % with the MU HandImages ASL dataset and the OkkhorNama: BdSL dataset, respectively. The proposed models are light and fast enough to be used in real-time ASL recognition and to be deployed on any edge-based platform.

#mamanblogeuse and #mamablogger_de. A cross-country comparison on the concept of mothers and motherhood on Instagram

ABSTRACTIn social networks such as Instagram, many mothers present themselves together with their children („sharenting“). The present study investigates how this (self-) presentation takes place and which visual messages play a role in it. Using visual analysis, we compared pictures of German- and French-language Instagram posts. It turns out that both national contexts are dominated by images that can be interpreted as visualizations of intensive motherhood. The visual analysis brings out the intimate connection between the mothers and their children, and at the same time a professional understanding of motherhood. Despite different national traditions and frameworks of motherhood in France and Germany, there are great similarities in the visual representation of mothers on Instagram. This finding suggests that the growing use of social media may be accompanied by an internationalization of social and visual norms.

VISUAL COMMUNICATION IN SME MARKETING – SELECTED ASPECTS OF PERCEPTION

Information on the neuropositive factors of visual communication influences the construction of effective marketing messages. A marketing message that is created on the basis of knowledge of the way of seeing an image allows to prepare it in a way that ensures the expected effect. The color scheme of the image selected according to the expectations of the recipient-customer promotes the realization of the intentions of the sender, who improves his position in the market. This article is intended to foster a preliminary recognition of this issue, which will be successively expanded in subsequent articles. .This article presents the theoretical aspects of the issue of the neurocognitive basis of visual communication in marketing and the importance of colour in visual messages. In the research results section, the research methodology is briefly presented, pointing out selected aspects of the research conducted in the SME sector in 2016 and comparatively in 2022.The presented excerpts of the research relate to the topic of activities carried out in the field of visual communication among SME entrepreneurs and their customers.

Diegetic and nondiegetic sounds in film scoring of Pengabdi Setan film

Background: This research examines the 2017 film Pengabdi Setan scoring function. Joko Anwar wrote and directed the film Pengabdi Setan, released on September 28, 2017. This film is a remake of a 1980 film of the same name. In this film, the score is essential for visually confirming symbols or incomplete messages. There are two types of sound: diegetic sound and non-diegetic sound. Purpose: This research aims to determine how diegetic and non-diegetic sound were used to create a horror atmosphere in the film Pengabdi Setan. Methods: The authors described the audio analysis results in the form of diegetic and non-diegetic sounds using a qualitative descriptive analysis. Documented assessment and observation were employed as data collection techniques. Results: The results indicate that infrasonic sound (infrasound) and sub-bass frequencies in the form of non-diegetic sounds emotionally impact audiences. The typical frequency is 31 Hz, and although it is inaudible to the human ear, the audience can sense the vibrations of this frequency. This frequency can typically only be perceived as a “chest rumble.” In general, both diegetic and non-diegetic sounds in the film Pengabdi Setan contribute to completing the defective message symbol. The combination of infrasonic sound effects, sub-bass, and musical composition validates the visual messages or symbols. Implications: This research can theoretically serve as a resource for future researchers interested in studying diegetic and non-diegetic sound in film. Directors and cinema sound engineers can use this research to construct diegetic and non-diegetic sound in their films, particularly horror films.

AI technologies in the analysis of visual advertising messages: survey and application

AI technologies in the analysis of visual advertising messages: survey and application

Hear The Images Talk - Visual Literacy in The Face Of Today's World

The changing world of arts has its foundational pillars on 7 types art. They are Painting, sculpture, literature, film, theater, architecture, and the world of the mesmerizing music. Some of the Art Styles are Modern Art, Contemporary Art, Pop Art, typography, Still Life and Abstract Art. We have beautiful Art everywhere and the most prominent being the Visual Arts. We all love to chat using emoji, share memes, et up beautiful profile pictures and share "edited" photographs on social media and thus our ability to successfully do so indicates our catch on visual literacy skills. In simple word visual literacy is the ability to read, write and create images. We use these skills for thinking, understanding, visualizing, communicating and expressing our thoughts and ideas. The drawings on the prehistoric caves, the signs and symbols of the hieroglyphs, tells us how long of a process it has been. Considering the idea that visual images are a language, some authors consider visual literacy to be more of a metaphor, relating imagery interpretation to conventional literacy, than a teachable skill. A human being can develop these skills by seeing the imagery and at the same time having and integrating other sensory experiment. The development of these skills is fundamental to the normal human learning. It is remarkable that this field is credited with the development of educational programs that enhance students' abilities to interpret and create visual messages, as well as improvement of reading and writing skills through the use of visual imagery. In this paper we would see a broad overview of the concept of visual literacy, focusing on its interdisciplinary nature, learning how to develop visual literacy skills, promoting visual literacy and teaching these skills to children without them even realizing it!

Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness: a construal fit perspective

ABSTRACT A variety of visual information has received attention in the field of destination sensory marketing. However, the horizon height in a panoramic advertising image – one visual message often used in advertising – has yet to be researched. This research causes several noteworthy findings through three scenario-based experiments. Results reveal that the horizon height in a tourism panoramic advertisement should be tailored to the tourism activity type to enhance advertising effectiveness (i.e. increased travel intention): for a relaxing activity, customers should be exposed to a panoramic advertisement featuring a high horizon; for a challenging activity, a panorama with a low horizon is more persuasive. Findings also unearth the mediating (i.e. engagement) and moderating (i.e. narrative perspective) effects behind the interaction between the horizon height in a panoramic advertising view and tourism activity type on travel intention. These discoveries enrich the literature on tourism destination sensory marketing and provide destination marketers with a novel means of attracting visitors.

Government slogans and the reflection of visual identity in their designs

There is no doubt that development is a human necessity and an urgent technical imperative that science imposes on all aspects of societal life. Especially in the field of graphic design, as logos are among the most prominent graphic achievements of an interactive nature with the requirements of the technical and functional era to serve the recipient and the continuity of interaction with him through a visual message sent to him constantly to remind him of what he interacted with in advance, which is known as visual identity, and during the process of developing logos especially And by providing designs that suit the contemporary technical and functional development, we often see the logo lose its visual identity. Therefore, the research presented a question that represents a problem that the research tried to solve, and it is as follows: “How can the institutional visual identity be strengthened through the design change of government slogans in accordance with contemporary requirements?The methodological framework included: the importance of research and the need for it, the purpose of the research, the limits of research and the most important terms.The theoretical framework contains two topics: the first topic: the concept of identity, the second topic: the relationship of form and content in designing the logo of the institution, and the indicators of the theoretical framework.The research procedures were: the research community: research models and methods of selection: and analysis of models:The research concluded with the results and conclusion, including:1. The general structure of the Logo Board, which was formed according to the circular body or something close to it in shape, as in Models 1 and 2.2. Logos are based on the shorthand graphic elements and symbols as in Model No. 1,2.3. Diversity of intellectual principles in designing corporate logos, losing the functional purpose of the slogan for the governmental institution

The Meanings Behind Camera Movements of Live Sport Events

The development of technology has had a very extraordinary impact on human civilization, such as the example of the development of the digital era in the world of videography. The focus of this study is analyzing the structure constructed by the camera movement of sport live events. The authors used semiotic analysis in this study to describe the live sports video of the event. The author then relates to the meaning of the visual signs of several scenes in each video, in order to understand the phenomena being studied, such as behavior, perception, and action in the form of words. Using Roland Barthes’ analysis method, there are three meanings of visual messages in the camera movement sport live event, namely denotative, connotative, and mythical meanings.
 Keywords: structure, camera movement, sport live action

Makna Pesan Dakwah Komunikasi Visual Pada Akun Instagram “@qomikin” (Analisis Semiotika Charles Sanders Peirce)

This study aims to determine the meaning of visual communication da'wah messages contained in uploads of the Instagram account @qomikin in terms of Charles Sanders Peirce's semiotic analysis in which there are 3 illustrative images of each of the main messages of da'wah namely faith, sharia, and morality so that the total images studied totaling 9 illustrative images. The type and research approach used is a qualitative method with a semiotic analysis approach. The data analysis technique used is Charles Sanders' semiotic analysis. The systematics of analyzing illustrative images includes the selection of illustrative images and then used as signs, then the signs found are then used as objects, and finally the objects that have been found in the illustrative images are interpreted and conclusions are drawn about the meaning of the da'wah messages. Aqidah includes the problem of monotheism which doubts Allah SWT as the provider of sustenance for His servants, thinks too much about worldly problems so that they forget to remember death, and finally, humans are sinners and Allah SWT's forgiveness is so wide for His servants who want to repent. Then the sharia-themed da'wah messages include riya issues or showing off good deeds to others through social media, always being tabayyun towards all news or information received, and finally, gentleness is a measure of the quality of a human being. Then lastly, the moral-themed da'wah message includes the problem of a person whose prayers want to be answered immediately but his obligations to God are not carried out optimally, humans as creatures who like to complain but are in a hurry and are even reluctant to pray, and lastly, the luck of humans who do tahajud and the virtues or benefits derived from the midnight prayer. The illustration images and subheadlines used by the Instagram account @qomikin are interrelated and very relevant to the da'wah message conveyed by the da'wah account owner.