Visual Design Features Research Articles

Visual Design of Digital Display Based on Virtual Reality Technology with Improved SVM Algorithm

NTRODUCTION: With the rapid development of virtual reality (VR) technology, digital displays have become increasingly important in various fields. This study aims to improve the application of virtual reality technology in the visual design of digital displays by improving the support vector machine (SVM) algorithm. The visual design of digital displays is crucial for attracting users, enhancing experience and conveying information, so an accurate and reliable algorithm is needed to support relevant decisions. OBJECTIVES: The purpose of this study is to improve the SVM algorithm to more accurately identify features related to the visual design of digital displays. By exploiting the nonlinear mapping and parameter optimization of the SVM algorithm, it aims to improve the performance of the model so that it can better adapt to complex visual design scenarios. METHODS: In the process of achieving the objective, multimedia data related to digital displays, including images and videos, were first collected. Through feature engineering, features closely related to visual design were selected, and deep learning techniques were applied to extract higher-level feature representations. Subsequently, the SVM algorithm was improved to use the kernel function for nonlinear mapping, and the penalty parameters and the parameters of the kernel function were adjusted. Cross-validation was used in the training and testing phases of the model to ensure its generalization performance. RESULTS: The improved SVM algorithm demonstrated higher accuracy, recall and precision compared to the traditional method by evaluating it on the test set. This suggests that the model is able to capture visual design features in digital displays more accurately and provide more reliable support for relevant decisions. CONCLUSION: This study demonstrates that by improving the SVM algorithm, more accurate visual design can be achieved in digital displays of virtual reality technology. This improvement provides reliable algorithmic support for the design of digital displays and provides a more prosperous, immersive experience for users. Future research can further optimize the algorithm and iterate with user feedback to continuously improve the visual design of digital displays in virtual reality environments.

Synergistic Combination of Visual Features in Vision-Taste Crossmodal Correspondences.

There has been a rapid recent growth in academic attempts to summarise, understand, and predict the taste profile matching complex images that incorporate multiple visual design features. While there is now ample research to document the patterns of vision-taste correspondences involving individual visual features (such as colour and shape curvilinearity in isolation), little is known about the taste associations that may be primed when multiple visual features are presented simultaneously. This narrative historical review therefore presents an overview of the research that has examined, or provided insights into, the interaction of graphic elements in taste correspondences involving colour, shape attributes, texture, and other visual features. The empirical evidence is largely in line with the predictions derived from the proposed theories concerning the origins of crossmodal correspondences; the component features of a visual stimulus are observed to contribute substantially to its taste expectations. However, the taste associated with a visual stimulus may sometimes deviate from the taste correspondences primed by its constituent parts. This may occur when a new semantic meaning emerges as multiple features are displayed together. Some visual features may even provide contextual cues for observers, thus altering the gustatory information that they associate with an image. A theoretical framework is constructed to help more intuitively predict and conceptualise the overall influence on taste correspondences when visual features are processed together as a combined image.

Application Strategy of Visual Design of Sports Events in Spreading City Image

Sports events, to a certain extent, show the city's ability to hold competitions and the level of art communication, while the visual design features of the events can intuitively display the city's image and characteristics. The focus of how the visual design of sports events spreads the characteristics or image of the city lies in whether the effect can meet the basic communication requirements and whether the design can add sufficient urban image elements. The function of communication needs to be emphasized at every link and step. Communication, to some extent, belongs to the soft power of the event, although it can't harvest all the effects and quality in the short term. However, the late trend and potential value are difficult to estimate. This paper uses the research method of literature and the logical deduction to carry on the qualitative analysis, and puts forward the coping strategies through three dimensions: First, fully grasp the main points of the city image communication; Second, the visual design of urban planning management; Third, the integrity of visual communication of city image in sports events.

Crossmodal correspondences between basic tastes and visual design features: A narrative historical review.

People tend to associate abstract visual features with basic taste qualities. This narrative historical review critically evaluates the literature on these associations, often referred to as crossmodal correspondences, between basic tastes and visual design features such as color hue and shape curvilinearity. The patterns, discrepancies, and evolution in the development of the research are highlighted while the mappings that have been reported to date are summarized. The review also reflects on issues of cross-cultural validity and deviations in the matching patterns that are observed when correspondences are assessed with actual tastants versus with verbal stimuli. The various theories that have been proposed to account for different classes of crossmodal correspondence are discussed, among which the statistical and affective (or emotional-mediation) accounts currently appear most promising. Several critical research questions for the future are presented to address the gaps that have been identified in the literature and help validate the popular theories on the origin and operations of visual-taste correspondences.

Color‐nutrient associations: Implications for product design of dietary supplements

AbstractDietary supplements are prevalent and represent a huge (and still growing) global market. Such products are intended to enhance health and wellness as well as to supplement diets. Compared to the large amount of dietary supplements research on nutrition, dietetics, and medicine, far less research has been conducted in the realm of sensory and consumer science. Product design is undoubtedly an important element of any brand's success, no matter what the category, and can be used to convey various symbolic meanings to the consumer. Drawing on research on color psychology and product design, the present research aimed to clarify the associations (or expectations) that consumers have with the particular product design of dietary supplements. Across four studies, two of which were preregistered, participants were asked to choose a color that they felt best matched each of the named nutrients. The results consistently demonstrate that people associate nutrients with particular colors (i.e., color patches; Study 1) and to capsule/container color; Studies 2–4. Vitamins supplements in general, as well as vitamins C and D, in particular, were frequently matched with the colors yellow and orange. Dietary fiber supplement was often matched with green. Although mineral supplements were frequently matched with blue, each kind of mineral appeared to have its own unique association with specific colors (magnesium/iron with gray, calcium with white). Protein supplements (protein, amino acid) are frequently matched with the colors orange and red. Taken together, these findings demonstrate how people associate nutrients with specific visual design features and thus contribute practical knowledge concerning the design of dietary supplements.Practical ApplicationsOur findings provide practical implications for effective communication strategies for nutrition with the consumer. Color is an important design element, and the design of nutritional supplements and their packaging is no exception in this regard. Designers and marketers can use our findings to help create better visual designs for dietary supplements and their packaging to help meet consumers' expectations. Moreover, our findings might also be fruitfully applied to marketing communications for functional foods (e.g., vitamin‐enriched foods, mineral‐enriched foods). Marketers may be able to capitalize on our findings concerning color‐nutrition associations in order to effectively promote functional foods.

Cumhuriyet Sonrası Çocuk Dergi Kapak Tasarımlarının Görsel Analizi

In this study, the content analysis method was used in accordance with the predetermined form to analyze the design elements in the cover design by examining the visual design features of the children’s magazine cover designs that started its broadcasting life after the republic and recently in our country. Content analysis is a renewable, objective approach in which texts are first systematically arranged and words are organized into small units by arranging them according to predetermined criteria. The universe of the research consists of Bilim Çocuk 266 (40.9%), Çocuk Sesi 135 (20.8%), Doğan Kardeş 12 (1.8%), TRT Çocuk48 (7.4%), Türkiye Çocuk 34 (5%), 2), Yavru Türk 10 (1.5%), Kırmızı Fare 61 (9.4%), Çocuk Haftası 84 (12.9). The issues of Bilim Çocuk, Çocuk Haftası, Çocuk Sesi, Doğan Kardeş, Kırmızı Fare, TRT Çocuk, Türkiye Çocuk, Yavru Türk magazines, which constitute the universe of the research, were collected chronologically. The coding categories for the content analysis of the visual stylistic features on the identified 655 children’s magazine covers were created by making changes on the form prepared by McMullen 2019. The control form prepared for examining the visual features of these journals consists of six headings including the colors used, page layout, typography, image, visual identity, and the second explanatory heading, and a total of 39 items under the headings. One aspect of the research is whether the visual components used in the design of the magazines for children are prepared considering the age range of the target audience. Used in magazine cover design; Another dimension of the research is whether the typography, image, color and page layout continue in the same design language in each issue for the visual identity of the magazine. In addition, solutions for other issues that should be considered in magazine design are also presented.

Visual Design and Cognition in List-Style Open-Ended Questions in Web Probing

Previous research reveals that the visual design of open-ended questions should match the response task so that respondents can infer the expected response format. Based on a web survey including specific probes in a list-style open-ended question format, we experimentally tested the effects of varying numbers of answer boxes on several indicators of response quality. Our results showed that using multiple small answer boxes instead of one large box had a positive impact on the number and variety of themes mentioned, as well as on the conciseness of responses to specific probes. We found no effect on the relevance of themes and the risk of item non-response. Based on our findings, we recommend using multiple small answer boxes instead of one large box to convey the expected response format and improve response quality in specific probes. This study makes a valuable contribution to the field of web probing, extends the concept of response quality in list-style open-ended questions, and provides a deeper understanding of how visual design features affect cognitive response processes in web surveys.

Experts perception-based system to detect misinformation in health websites

Misinformation is a recurring problem that has experienced a significant growth in recent years due to the rapid development of the Internet. This development has driven the emergence of websites where their content is shared without control. This is even more dangerous in the health domain, given its specific nature and the increasing number of users searching for health-related information on the Internet. For these reasons, this information should be handled with special attention. In this paper, a novel system to detect misinformation in websites related to the health domain is presented. The proposed system uses text mining techniques and visual design features to estimate the trustworthiness of the website. It has been trained using human experts’ knowledge in the selected domain and their visual perception of the website design. Promising results have been obtained during the evaluation in the experimental stage.

Particularly Red, by a Woman: Anne B. Poyntz and the Printing and Digitization of Her Je ne sçai quoi

ABSTRACT This article recovers Anne B. Poyntz’s Je ne sçai quoi (1769), a collection of letters and odes, as a case study for identifying junctures during printing and digitization where an author’s stated vision for her work is compromised. Poyntz printed her wishes for her book within the text itself, including two unique bibliographical features. She wanted her by-line to read “by a Woman.” She also states in the dedication that it should be “particularly red,” that is, printed in red ink. No existing copies, print or digital, contain the by-line “by a Woman.” While print copies and some digital editions do have a red dedication, most facsimiles fail to accurately represent color, which is central to the book’s meaning and the author’s identity as a woman writer. An understanding of how Poyntz’s book was printed in the eighteenth century combined with its digital histories reveals that the initial loss of control at the proposal stage was the first of several that ultimately produced an inconsistent plurality of surrogates that do not reflect Poyntz’s original vision for her book, in which visual design features are part of her story.

DESIGN AND DEVELOPMENT OF DISCUSSION-ORIENTED FLIPPED LEARNING ENVIRONMENT

This research discusses the process of designing and developing a flipped learning environment, which is one of the blended learning approaches, through integrating the discussion environment in order to eliminate some of its limitations. In this context, in order to improve the interaction of students in various dimensions, the discussion environment was integrated into the traditional flipped learning environment. The environment was designed to be discussion-oriented so that students can access the learning content and discussion media simultaneously on the same screen. The method of research was determined as developmental research. In this regard, environmental design and development steps were followed in accordance with the developmental research steps. PHP, JavaScript and MySQL databases were used in environment developing processes. The system was built on WordPress content management system, the course videos were recorded in a professional studio environment, and editing and production stages were carried out by the researcher. The newly-designed and developed prototype environment was tested by both nine field experts and 42 undergraduate students studying at Uşak University in Turkey. To evaluate the pilot environment developed, "Expert Environment Assessment Form" was used to get expert opinion and "Pilot Application Evaluation Form and Opinion Questionnaire” was used to get student opinion. The expert opinion and evaluation form was comprised of three parts. General features of the discussion-oriented flipped learning environment were discussed in the first part, and the features of flipped learning environment were discussed in the second part. The last part included the items related to the visual design features of the new environment. In line with the opinions received, final evaluations were made, and the environment was put into its final form. In line with feedback from students and experts, it can be stated that turning the flipped learning environment into a discussion-oriented structure positively affects the satisfaction levels of students about the environment.

Usability qualities of ‘well-designed’ geography textbook visuals

This contribution evaluates opportunities and challenges concerning the conception and utilization of visuals in current German geography textbooks from multidisciplinary theoretical perspectives. The designer’s point of view, with insights from visual communications, information design, user experience design, and instructional design, will be discussed, together with the findings from work in the fields of media studies, educational psychology, and geography education. Based on the theoretical approach, a discussion will be put forth regarding the usability aspects of visual design features in geographical learning media, relations between visual attention, visual search strategies, visual literacy skills, instructional design strategies, subject didactics, and motivational aspects of knowledge construction through today’s multimodal geography textbooks. This contribution suggests six usability qualities of visual design elements in textbooks that may affect learning motivation and knowledge construction: aesthetics (visual appealing), (quick and easy) orientation, usefulness (relevant information complementing text information), helpfulness (support with completing tasks and content comprehension), interest (relevant content, new perspectives), and comprehensibility (image content connects to the topic). A model embeds the evolved usability qualities of ‘well-designed’ textbooks into existing theoretical models from the fields of educational psychology, visual communications, media studies, and geography education.

Using Placeholder Text in Narrative Open-Ended Questions in Web Surveys

Abstract Narrative open-ended questions are suitable for gathering detailed information without limiting respondents to a predefined set of response categories. However, despite efforts to improve the quality of open-ended responses using different verbal and visual design features, respondents are often unwilling to expend effort on substantive and comprehensive responses. Based on a Web survey experiment conducted with opt-in panelists in Germany, we test whether placeholder text (i.e., lorem ipsum) in the answer box of a narrative open-ended question can be used as a visual stimulus to promote high-quality responses without discouraging respondents from answering the question. We find that, although placeholder texts that suggest long and extensive responses elicit more extensive responses, they also result in longer response times and less substantive responses. As the disadvantages of such lengthy placeholder texts thus appear to outweigh their advantages, we advise against using them. We further find that shorter placeholder texts do not provide any additional benefits. These findings also suggest that any kind of visual design feature should always be tested thoroughly before use.

Arranging Icons on Small Displays: Do Hexagonal Layouts Improve Search Performance?

Mobile devices with small displays can use hexagonal layouts of circular icons to use space more efficiently – we test whether this design choice improves people's search performance. An experiment is reported in which 24 participants performed known-item searches of menus that varied along four dimensions: (1) whether icons were arranged using a hexagonal or a grid layout, (2) how closely icons were placed next to each other, (3) the number of icons in the display that shared the same color as the target, and (4) whether icons stayed in the same location or moved between trials. Results show that search times were faster with hexagonal layouts but only when there were many same-color distractors and icons were packed very close to each other. This work contributes new empirical findings on how icon arrangements, in interaction with other critical visual design features, affect search performance.

The touchy issue of produce: Need for touch in online grocery retailing

Online grocery retailing lags behind other product categories in e-commerce. This article focuses on consumers’ need for touch (NFT) as a psychological explanation for this issue. In two studies, consumers rate their perception of produce offered in an online shop. Specifically, consumers assess quality concerns, affective response, and willingness to pay (WTP) in offline versus online retail contexts. Results demonstrate that high-NFT consumers express higher quality concerns and lower affective response to online offered produce. This negative influence of NFT is stronger if consumers use indirect compared to direct touch interfaces. Further, NFT influences WTP difference between offline and online offered produce. Online retailers therefore need to carefully manage quality concerns and negative perceptions that high-NFT consumers express during online produce shopping. A third study proposes a solution through online videos as visual design features. Displaying haptic evaluations of high-touch diagnostic produce by other consumers successfully negates NFT’s adverse influences.

Emotional design for digital games for learning: The effect of expression, color, shape, and dimensionality on the affective quality of game characters

What is the affective quality of specific design features of game characters? The Integrative Model of Emotion in Game-based Learning (EmoGBL) describes common mechanisms of how emotion and learning processes interact to foster specific learning outcomes. In the present paper, we asked how color, shape, expression, and dimensionality of game characters induce emotions in digital games for learning. We investigated learners' perception of the affective quality of these four different visual design features for adults and adolescents using a forced choice paradigm (studies 1–3), as well as the PANAS-X and qualitative measures (study 4). Participants were shown a series of game characters and were asked to report their emotional response. Results show the relative contribution of the four visual attributes on players’ perception of affective quality, with the visual design features of expression and dimensionality having the strongest effect, color a medium-sized effect, and shape a small to medium-sized effect.

User perceptions of avatar-based patient monitoring: a mixed qualitative and quantitative study

BackgroundA new patient monitoring technology called Visual Patient, which transforms numerical and waveform data into a virtual model (an avatar) of the monitored patient, has been shown to improve the perception of vital signs compared to conventional patient monitoring. In order to gain a deeper understanding of the opinions of potential future users regarding the new technology, we have analyzed the answers of two large groups of anesthetists using two different study methods.MethodsFirst, we carried out a qualitative analysis guided by the “consolidated criteria for reporting qualitative research” checklist. For this analysis, we interviewed 128 anesthesiologists, asking: “Where do you see advantages in Visual Patient monitoring?” and afterward identified major and minor themes in their answers. In a second study, an online survey with 38 anesthesiologists at two different institutions, we added a quantitative part in which anesthesiologists rated statements based on the themes identified in the prior analysis on an ordinal rating scale.ResultsWe identified four high-level themes: “quick situation recognition,” “intuitiveness,” “unique design characteristics,” and “potential future uses,” and eight subthemes.The quantitative questions raised for each major theme were: 1. “The Visual Patient technology enabled me to get a quick overview of the situation.” (63% of the participants agreed or very much agreed to this statement). 2. “I found the Visual Patient technology to be intuitive and easy to learn.” (82% agreed or very much agreed to this statement). 3. “The visual design features of the Visual Patient technology (e.g., the avatar representation) are not helpful for patient monitoring.” (11% agreed to this statement). 4. “I think the Visual Patient technology might be helpful for non-monitor experts (e.g., surgeons) in the healthcare system.” (53% of the participants agreed or strongly agreed).ConclusionThis mixed method study provides evidence that the included anesthesiologists considered the new avatar-based technology to be intuitive and easy to learn and that the technology enabled them to get an overview of the situation quickly. Only a few users considered the avatar presentation to be unhelpful for patient monitoring and about half think it might be useful for non-experts.

"Their Packaging Has Always Been Like a Power": A Qualitative Study of U.S. Smokers' Perceptions of Cigarette Pack Visual Design Features to Inform Product Regulation.

Cigarette packaging matters to consumer behavior. However, it is less clear which changes to packaging design would be salient for adult smokers. Such information is critically important to regulators in the United States who are charged with reviewing new tobacco products for their impact on population health. In this qualitative study, U.S. adult smokers (n = 33) participated in six telephone-based focus groups in March 2017. Separate groups were comprised of lesbian, gay, and bisexual (LGB) participants; participants with less than four years of post-secondary education; a mix of LGB and straight participants; and, the general population. All groups were purposely selected for diversity. Open thematic coding identified salient design elements used on cigarette packaging. Smokers articulated design elements’ use, meaning, and links with consumer behaviors. Three themes were identified: (1) the power of color, (2) supporting color with other design elements (e.g., logos/images, typography, the pack itself), and (3) the combined product brand experience of multiple design elements. Participants linked design elements to product characteristics and to consumer behavior (e.g., purchase). As the Food and Drug Administration is charged with regulating tobacco products, these findings suggest the importance of considering the cigarette pack part of the characteristics of a product.

The Effect of CATI Questions, Respondents, and Interviewers on Response Time

In this paper, we evaluate the joint effects of question, respondent, and interviewer characteristics on response time in a telephone survey. We include question features traditionally examined, such as the length of the question and format of response options, and features that have yet to be examined that are related to the layout and format of interviewer-administered questions. We examine how these question features affect the time to ask and answer survey questions and how different interviewers vary in their administration of these questions. This paper uses paradata from the Work and Leisure Today survey and uses cross-classified random effects models. Overall, most of the variation in response time is due to question characteristics, rather than respondent or interviewer attributes. Additionally, we find that question characteristics related to necessary survey design features and respondent confusion are the primary predictors of response time, with little effect of visual design features of the question. We also find modest differences in the effects of question characteristics by interviewer experience.

Visual Analysis of Topic Competition on Social Media

How do various topics compete for public attention when they are spreading on social media? What roles do opinion leaders play in the rise and fall of competitiveness of various topics? In this study, we propose an expanded topic competition model to characterize the competition for public attention on multiple topics promoted by various opinion leaders on social media. To allow an intuitive understanding of the estimated measures, we present a timeline visualization through a metaphoric interpretation of the results. The visual design features both topical and social aspects of the information diffusion process by compositing ThemeRiver with storyline style visualization. ThemeRiver shows the increase and decrease of competitiveness of each topic. Opinion leaders are drawn as threads that converge or diverge with regard to their roles in influencing the public agenda change over time. To validate the effectiveness of the visual analysis techniques, we report the insights gained on two collections of Tweets: the 2012 United States presidential election and the Occupy Wall Street movement.

An Asthma Action Plan Created by Physician, Educator and Patient Online Collaboration with Usability and Visual Design Optimization

Background: Asthma action plans (AAPs), which decrease hospitalizations and improve symptom control, are recommended in guidelines, but are seldom delivered to patients. Existing AAPs have been developed by experts, without the inclusion of all stakeholders (such as patients with asthma) and without specifically addressing usability and visual design. Objective: Our objective was to develop a more usable AAP by involving all stakeholders and considering design preferences. Methods: We created a Wiki-based system for multiuser AAP development. Pulmonologists, primary care physicians, asthma educators and patients used the system to collaboratively compile a single AAP by making multiple online selections over 1 week. We combined common elements from 3 AAPs developed in this way into 1, optimized visual design features and tested face validity in focus groups. Results: A total of 41 participants averaged 646 selections/week over a login-time of 28.8 h/week. Of 35 participants, 28 (80%) were satisfied with the final AAP and 32 (91%) perceived that they would be able to use it. The plans created by the 3 groups were very similar, with a unanimous or majority agreement in the handling of 100/110 (91%) AAP options. Conclusions: Inclusion of multiple stakeholders and focus on design preferences predict enhanced usability and uptake of medical tools. The validity of our AAP is further supported by the similarity between the AAPs created by each group, user engagement and satisfaction with the plan and agreement with existing validity criteria proposed by experts. This AAP can be implemented in care with a concurrent measurement of uptake and health impact.