Elements Of Visual Communication Research Articles

Exploration of Art Digital Design Technology Guided by Visual Communication Elements

From the perspective of visual communication elements, this paper proposes a digital design composite model based on style migration, trying to explore and innovate art digital design technology. In the image recognition and style migration model, the attention mechanism is added on the basis of ResNet50 network model to enhance the image recognition effect, and on the basis of VGG19 deep convolutional network model and optimization algorithm to realize the image style migration technology and digital redesign. On the basis of the proposed style migration model, a graphic rendering model is further proposed by combining the GrabCut algorithm and the VGG16 neural network, so as to realize the local style migration of patterns. In the application analysis of the artistic digitization of Zhuang brocade lamps, for example, the total percentage of “very approved” and “more approved” in the assessment of the style migration effect is more than 30%, and the style migration effect is better. The average scores of the art design effect evaluation of layers, elements and color richness are 4.02, 4.15 and 4.31, which are all higher than 4 points, and the performance is good. It is also recognized by experts and ordinary respondents in the satisfaction evaluation of art design.

Analysis of visual communication elements in variable font design from the perspective of digital technology

With the maturity of digital technology, the effectiveness of information transmission has received extensive attention. Variable font design is regarded as an extension of graphic design in digital media art, and variable font design is studied from the perspective of information communication design. From the perspective of digital technology, based on the research theory of variable information communication design, combined with the specific methods of font design, the perception, cognitive methods, and aesthetic laws of aesthetic subject vision and psychology in the field of font variable design are discussed. Provide relevant theoretical support for information communication design activities with variable fonts. Based on artificial intelligence technology, a new interactive art expression method is proposed. By analyzing the main expression scenarios of interactive art, namely user information communication scenarios, interactive art push scenarios, interactive art promotion scenarios and personal service scenarios, it provides a scenario application basis for interactive expression, calculate the space complexity, space complexity and resource complexity, according to the complexity calculation results, carry out interaction design from three aspects of visual elements, multimedia elements, and human-computer interaction elements, integrate the topology structure after the interaction is realized, and in the network topology structure. The proposed model consists mainly of visual design, basic design elements, basic visual design, complete design and solution generation. It realizes the expression of interactive art of multimedia elements in display and control. The experimental results show that the interactive element extraction speed of the visual communication expression method based on artificial intelligence technology is increased by 30%, and the flexibility is stronger.

Expression and Application of Visual Communication Elements in Graphic Design under the Background of Internet+

Abstract In this paper, HOG features are used to describe positive and negative sample images, and visual communication elements are extracted by distinguishable mean shift algorithm, and the visual communication elements finally obtained can represent the characteristics of this category and also have a good differentiation to other categories. On the basis of visual communication elements, the set generator, relationship-based discriminator and wireframe rendering discriminator are used to construct the layout generation model of visual communication elements, and the graphic design based on the generation model is empirically analyzed by means of experimental simulation analysis. The results show that after the number of iterations reaches 10,000, the fluctuation range of the generator loss value (0.237~0.154) is very unstable, indicating that the effect of the graphic design based on the generative model has a small real difference with the original image. The change of the discriminator loss value shows a trend of increasing and then decreasing, and its maximum and minimum values are 0.954 and 0.487, respectively, indicating that the input data is not trained in place, and the simple planar design, which is more biased, leads to the effect of the discriminator is not obvious. By reducing the manual operation in the design process, saving the designer’s drawing performance time, and promoting healthy development of graphic design, this study is significant.

Analysis of the expression and application of visual communication elements in art design based on big data

Abstract Based on big data analysis, this paper clarifies the basic elements and other elements in visual communication through the expression of visual communication elements in art design and constructs the formation mechanism of visual art design and the characteristics of information cognition. Based on the image processing algorithm for image brightness equalization processing, the image fusion and wavelet noise reduction processing are combined with the pixel point quantization tracking method, and specific cases demonstrate the optimization effect and practicality. The results show that in the example solution, the visual communication index of each module is Z = 4289, while the optimized visual communication index Z&prime = 4834 is obtained after processing by the image-based processing algorithm, which improves the communication effect and quality of the art design. This paper proposes a new idea and method that provides inspiration and reference for art design practice and research.

The Impact of Visual Communication on Students’ Learning Experience Towards Memory Recognition and Enhancement

Visual communication is currently one of the most prevalent techniques of human contact. The difficulties facing contemporary education do not decrease its importance. As there is a correlation between good learning and the university environment, the emphasis has switched to better learning tools to guarantee that everyone receives good educations. In education, visual communication is commonly utilised. This is because the use of visual communication can help students retain information more efficiently. This study attempts to determine whether the visual communication elements affect students' performance. This study's primary objective is to determine the impact of visual communication elements on the learning process and memory enhancement. Shape, colour, and orientation of individual graphic elements are among the variables chosen and quantitative data was extracted and explicitly been analyse regarding effects on memory recognition during the learning process. The variable on memory enhancement of the student performance was adopted from the survey questionnaire. The research was conducted using a quantitative method, with a sample of 107 undergraduate students from 9 faculty at Universiti Sains Islam Malaysia (USIM). Data was collected through a survey and been analysed using SPSS. The outcomes of the study show positive correlation and suggest that visual communication elements can assist students in their learning experiences related to memory recognition and memory enhancement. This research contributes to the understanding on enhancing student’s learning engagement and performance and can serve as a reference for educators and instructional designers in implementing visual communication elements in teaching and learning process.

VALUES AND MEANINGS THAT THE INTERIOR OF A SCHOOL CONVEYS TO A STUDENT

The article is devoted to the analysis of the elements of visual communication presented in the interiors of schools. The lack of textual solutions that meet the emotional and value-based requirements of modern students in the visual space of the school is investigated. Texts in the educational space of the school are a flexible and multifunctional tool that can be used not only to increase the school’s attractiveness but also to create an educational dialog with students and their families. Texts can promote the rules of interaction between people and society, the value of ecological behavior, the effective use of resources, respect for others, and a subjective position in educational activities. Materials and Methods. Photographs and video recordings of the visual environment of modern Russian schools served as material for study. The data was collected not only in classrooms but also in all common spaces of the school – corridors, gymnasiums, canteens, museums, libraries, staircases, and entrance areas. In some cases, the object of analysis included images and texts conveying a specific meaning. Qualitative and quantitative analysis are the main methods used in studying text solutions in educational institutions. The article proposes a classification of visual solutions used in schools (8 types of texts) and describes the group interview method as a research tool for visual solutions in schools. Fixation and attribution of school texts were conducted in interaction with adolescent students. Results and Discussion. The study reveals the content and stylistics of interior elements in modern Russian schools. The article justifies the use of School Texts to develop students’ Flexible Skills. The modern visual environment of Russian schools is largely focused on the preservation of the traditional school system. It conveys a formalized idea of school, in which learning is the main focus rather than other aspects of students’ lives and personal development. Conclusion. In order to develop and implement these solutions, it is useful to combine the efforts of professionals from the fields of design, pedagogy, ergonomic psychology, philology, and linguistics and to listen to the ideas and desires of the main subjects in the educational process – the students themselves. The study results show a lack of professional solutions in the design of modern schools. The article suggests ways to overcome these gaps through a collaborative approach to the design of the visual environment of educational institutions.

Contributo da comunicação visual na simbiose entre espaço e tecnologia: o caso Zora

Visual communication is a key factor for the graphic development of a project. The association Zora, in the scope of the event “De cor”, has as main goal to establish the communication of the event, as well as the connection between the public and the city of Marco de Canaveses. With this focus, the use of Motion Graphics, and its application in Video Mapping, prove to be the most suitable visual communication elements to generate empathy with the target audience.The research is structured through the study of concepts in communication and visual identity, its evolution, in its various forms of intervention, from animation to the emergence of Motion Graphics. In this context, Video Mapping is approached as a visual communication platform for cultural events. An analysis of the designer’s role in the conception and development of visual communication is also promoted. Case studies are used to investigate the contribution of typography and technologies to the development of communication for cultural events.In the development of the empirical work, use was made of projectual methodologies informed by design involving a varied set of steps, processes, techniques, and methods, seeking to respond to the general objective of the study.This project allowed the reflection on the importance and efficiency of the use of new technological instruments in the visual communication of an event of social and cultural importance, revealing itself as an enhancer of the message to communicate to the target audience.

MAIN DIRECTIONS FOR SOLVING PROBLEMS IN THE SPHERE OF BEAUTY AND GREENING OF THE CITY

Urban improvement is one of the urgent problems of modern urban planning. It solves the task of creating a favorable living environment with the provision of comfortable conditions for all types of activities of the population. Urban improvement includes a number of measures to improve the sanitary and hygienic conditions of residential buildings, transport and engineering services for the population, artificial lighting of urban areas and equipping them with the necessary equipment, improving the urban environment with the help of landscaping.
 The tasks of urban improvement are reduced to the creation of healthy, expedient and favorable living conditions for the urban population. In solving these tasks, external landscaping, functional-spatial structure and subject equipment of open areas, landscape design are gaining more and more importance. The problems of creating ecologically clean cities, problems of protecting monuments of historical and cultural heritage are becoming more and more acute.
 The landscaping and landscaping system includes a complex of programs and plans, the components of which are closely related. In this aspect, comprehensive landscaping means the development and implementation of a set of measures aimed at creating and developing an aesthetic and socio-ecological organized urban environment. The most important components of this environment are the arrangement of courtyard facades of buildings; architectural and planning organization of the territory; reconstruction; lighting of territories, buildings, structures, green spaces; placement of small architectural forms and objects of urban design; placement of advertising, elements of visual communication and information.
 Inner-city green areas have a significant cultural and everyday significance, connected with the system of everyday services of the population, in addition, they play a significant role in the hygienic sense, as they affect the microclimate of the city or district, and are also an organic part of the architectural solution of the city as one of the means of creating an ensemble - as a complement to the building Today, special attention is paid to the improvement of the territory.
 The modern stage of the development of urban improvement and greening poses a number of new tasks that cannot be solved without extensive use of the achievements of scientific and technical progress, advanced practical experience. 
 In order to determine the main ways of solving problems in the field of beautification and greening, an analysis of the current state of regulatory and legal support for the process of beautification and greening of the urban territory was carried out; analysis of modern domestic and foreign practices of urban improvement and greening; proposed proposals for improving the system of landscaping and greening of the city.
 The novelty of this work consists in determining the main ways of solving problems in the field of landscaping and landscaping and developing specific recommendations and proposals for optimizing the process of landscaping and landscaping of urban areas.
 The work is based on a systemic approach, within which the following methods were used: historical, which examined the history of the centuries-old experience of green construction, systemic, comparative. The empirical basis of the research is a traditional analysis of literature and practical sources. The work has a theoretical and methodological nature. Based on the study of literary sources, modern domestic and foreign practices of urban improvement and greening; the level of regulatory and legal support for the process of beautification and landscaping in cities, proposed proposals regarding the composition of measures for beautification and landscaping of urban areas, and the main ways of solving problems in the field of beautification and landscaping. In the opinion of the author, the main results of the work should include theoretical provisions and conclusions, methodological recommendations that may be useful for organizations engaged in greening and beautification of the urban area. The results of the research can be used by students in the educational process of higher professional educational institutions regarding this topic.

The Perceived Effectiveness of Visual Communication Elements in Cinema Video Advertisements: Demographic Factors Analysis​

The evolution in advertising has shifted the reliance of advertisers from printed materials to video advertisements. Globally, various industries especially the cinema industry, have adopted this form of advertising to meet their marketing goals. Yet, video advertisements are still considered ineffective. Thus, the study set out to find out the perceptions of the cinema viewers on visual communication elements in cinema video advertisements, analyse the effectiveness of the cinema video and determine the mean differences in the effectiveness of the elements in video advertisements across gender, education level and age. It is a cross-sectional survey study using the causal-comparative approach. 240 Universiti Teknologi MARA (UiTM) Shah Alam and Management and Science University (MSU) students participated in the study. TGV Cinemas and Golden Screen Cinemas were selected as the sampled video advertisements. The questionnaire used was adapted from [2], [3] and [33]. It was revealed that the image and video shots were positively perceived as the most effective communication elements in delivering the messages compared to other visual communication elements and the cinema video advertisements were comprehensible, yet they were not highly effective as an advertising platform since the advertising objectives were not achieved. In addition, the analysis of the demographic factors showed that there were significant mean differences between the four visual communication elements and age groups. Thus, the study suggests advertisers incorporate more creativity in producing interactive and immersive video advertisements to optimise the effectiveness of their advertisements.

Visual and Verbal Sign in RM and Wale Music Video “Change”

The writing of “Visual and Verbal Signs in RM and Wale Music Video Change” is to identify the types of visual communication elements and to analyze the meaning in visual and verbal communication elements. The data was collected by documentation method, note-taking technique and by downloading the music video, watching and listening carefully and finding the signs and classifying the data according to the types. In analyzing the data, the theory of visual communication proposed by Dyer (1993) and theory types of meaning proposed by Leech (1983) were used. The finding of analysis shows 15 elements in six visual categories. They include appearance (age, gender, national & racial, hair, body & size, look), manner (expression, eye contact, pose, & clothes), activity (touch, body movement, positional communication), props and setting. While in verbal representation of the Change music video clip findings seven meanings including conceptual meaning, connotative meaning, social meaning, affective meaning, reflected meaning, collocative meaning and thematic meaning.

ANALISIS STRATEGI VISUAL PADA MAJALAH LAZY SUSAN “GORENGAN”

Magazines still have an existence until now to provide relevant information and knowledge for them. The purpose of this research is to find out how the visual strategy used in the magazine can be a relevant information medium to read in fulfilling the fulfillment of information and knowledge. This is what makes researchers conduct research on the object of Lazy Susan's printed magazine which discusses Indonesian food (fried) that utilizes visual communication elements (layout, color, typography, pictures, illustrations) in conveying information that makes the magazine more interesting and easy to read. be read. This research is expected to be a reference to become a practical medium for making magazines on phenomena that occur in print media which are rarely in demand.

Verbal and Visual Communication Elements Used in Music Video Clip

The recent study is aimed to analyze and find the use of verbal and visual communication elements and also the correlation between the visual elements and verbal representation with the meaning of the song. This study used documentation method in collecting the data. The data were colected through three steps: first, downloading the data from the internet; second, watched and listened carefully the music and continued to read the song lyrics repeatedly; third, finding the sign of meaning and classified the data according to their type; and for the last part, the message that stand behind the sign were analyzed. The data was using the descriptive qualitative method based on the analysis and the theory of visual communication elements proposed by Dyer (1993) and the theory of meaning proposed by Leech (1974).

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The article is devoted to the generalization of the design features of visual communication of hospitality brands. Visual communications is a separate field of design, which began to take shape in the 1950s. Its purpose was to study a set of problems related to the interaction of the system "man - environment", designed to organize spatial content. Visual communications of design have become an important component of the modern consumer market, finding its expression not only in advertising, but also in the image of the seller and the product itself. Visual communications have become a link between design, science and economics. Based on the results of the study, the authors analyzed the impact of visual communication design on the branding process in the HoReCa segment. The share of perception through visual images, signs, systems is incredibly large, and the formation of proper visual communication based on basic principles of perception, relevant images and associations helps to create a correct, comfortable and cost-effective space for promoting goods and services, including hotel and restaurant segment. The authors propose a classification of design elements of visual communication in the field of hospitality. There are three main time stages of design in the structure of brand design in the hospitality industry. The article identifies the features of the design of visual communication for the hotel and restaurant business. Elements of the brand, embodied in the design, form a system of visual communications, which begin to perform the functions assigned to them by corporate and marketing strategy. Objects that are visually perceived are less likely to cause hostility and more likely to form positive associations, which leads to better assimilation of information and memory, which is an important element in shaping consumer loyalty in the hospitality industry.

Visual and Verbal Communication in the Music Video Clip Entitled “Millionaires”

This study is aimed at analyzing the elements of visual and verbal communication and the messages of the song lyrics of millionaires. The data of this study collected intensively through watching the music video clip and note-taking. In analyzing the data this study uses the main theory of principle visual communication elements by Dyer (1993), theory of sign by Goodwin (1992), and theory of meaning proposed by Leech (1974). The findings showed that the use of visuals was found 13 elements are appearance, manner, activity, props, and setting, visual or images. As for verbal communication elements, the finding showed 4 meanings representation: conceptual meaning, connotative meaning, affective meaning, and thematic meaning. Furthermore, there is a correlation between visual signs and verbal representation in the video clip as well as the meaning of the song lyrics.

Media communication and cultural hybridization of digital society

The paper is analyzing basic operative terms of visual communication in contemporary digital media environment, which determinates analytical units of media communication and the new culture of communicating and message dissemination. Theory discussion is conducted by diachronic and synchrony analysis of elements of visual communication in digital environment and theory of public action. The main goal is to establish new communicative paradigm of media communication which includes the evaluation of digital skills, media literacy and the characteristics of the new hybrid dig-ital society. Authors observe modern media communication and visual digitalization, not only in technical sense of transmission and adjustment of analog signal into digital signal, but also, simultaneous development of digital culture and adaptation of media content, media production and distribution of content to the new web environment (Web 2.0, Web 3.0, Web 4.0 and theoretical possibilities of so called Web 5.0) de-riving the new contexts of social power.

Research on Man-Machine Optimization Design Method of Marine Manufacturing Equipment Based on Visual Communication Elements

Ma, K. and Lee, S.-W., 2020. Research on man-machine optimization design method of marine manufacturing equipment based on visual communication elements. In: Yang, D.F. and Wang, H. (eds.), Recent Advances in Marine Geology and Environmental Oceanography. Journal of Coastal Research, Special Issue No. 108, pp. 294–297. Coconut Creek (Florida), ISSN 0749-0208.Many countries have developed marine equipment systems, where the overall level of marine manufacturing equipment can be regarded as a symbol of the comprehensive strength of a country, and the design ability directly determines the economic development of a country. The design of manufacturing equipment is a key issue in the field of marine manufacturing. This article examines, from the point of view of man-machine optimization, how to realize the harmonious design of man, machine, and environment for marine manufacturing equipment. Based on visual communication elements and manufacturing equipment with the man-machine optimization design method, an evaluation system and research of the human-computer interaction interface design formed a system of marine man-machine optimization design, evaluation, and improvement of manufacture equipment. Manufacturing equipment for marine man-machine optimization design provides a new train of thought. For marine equipment design, level of ascension offers a feasible theoretical basis and evaluation method. This study has important theoretical value and practical significance.

Visual and Verbal in Music Video Clip of The Script's Band Entitled 'The Man Who Can't Be Moved'

The title of this paper is “Visual and Verbal In Music Video Clip Of The Script’s Band Entaitled “The Man Who Can’t Be Moved”. The writing of this under graduate thesis aimed at finding out the messages from the lyrics of the music video clip applying theory of visual communication elements and the theory of meaning. It is also aimed at analyzing the use of visual and verbal communication elements as well as finding out correlation between the visual elements and verbal representation with the meaning of the song in this video clip.The aims of this study were to analyze the elements of visual communication and to find out the meanings of the song lyric. The method used in this study was library research method and it is supported by note taking technique. The data was qualitativelyanalyzed based on John Dyer’s theory (1993) and the theory of meaning by Geoffrey Leech (1974). It was found that the music video clip in the album The Script contained the 5 categories of visual communication such as appearance, manner, activity, props and setting, and visual or image. The meanings of the song lyrics found were conceptual and connotative meaning. The relationship between verbal and visual communication found that they were supporting each other.

TREE SHAPING IN VISUAL COMMUNICATION OF URBAN ARCHITECTURE

The aim of this work is to identify the existing design objects of tree shaping representing visual communication of the city and a feasibility of its use in the urban environment. Research findings: The current problems of cities include degradation of green spaces, low level of environmental improvement and landscape organization and insufficient visual communication elements that contribute to the creation of appropriate urban environment. To reduce the negative factors of the anthropogenic environment, tree shaping is proposed to improve the urban architecture and development. Tree shaping is hardy-shrub species resistant (adaptive) to the humane correction; their trunks and branches represent architectural forms. Depending on the arrangement, tree shaping can be attributed to the elements of open and closed spaces of different functional purposes. This paper discusses tree shaping as visual communication elements of the city, such as street advertising and information boards, advertising towers, banners, environmental guidelines, etc. Tree shaping can be attributed to wellestablished scientific tradition in western countries, but in Russia it is still underdeveloped. Approach: Comparative analysis of tree shaping design solutions. Practical implications: Tree shaping as the urban visual communication contributes to the creation of eco-friendly, aesthetical and informative environment of the city. The obtained results can be used in research works devoted to tree shaping. Originality/value: This research proposes the use of tree shaping objects as visual communication of the city.

GRAFİK TASARIM EĞİTİMİNDE AKADEMİK İLKELER

Graphic design is a discipline which turns the communication elements which may fall within graphic arts into the visual communication elements. The relationship between the graphic arts and design is a style of “being designed” of the relation between the visual communication and communication. At this point, the visual communication is turned into the visual communication by means of graphic design training. In this article, it was tried to discuss which principles the graphic design training supported with art training should be based upon academically in all its aspects under the light of historical development process of the graphic arts by referring to the basic design principles which also cover the graphic design discipline. At this point, curriculums of some universities which take the German Bauhaus Ecole who is the representative of the arts and design training as a model in departments of graphic were examined in terms of academic principles and shown as example. It was tried to explain particularly how design training should be structured in scientific and artistic aspects on a scheme in which all courses are correlated by referring to the relations of courses given in these programs with the graphic design discipline. It was stated that the most ideal principles and Professional success in the graphic design training may be obtained “with the design training strategies supported with art training and based on creativity”.

Visual and Verbal Communication in Coldplay’s Music Video Clip “Hymn for the Weekend”

The title of the study is “Visual and Verbal Communication in Coldplay’s Music Video Clip Hymn for the Weekend”. The study is commonly aimed at finding out the messages from the lyrics of the song music video clip. The data analysis were collected by documentation method and note taking technique by listening to the song and analyzing the meaning of the word in song lyrics based onVisual Communication Elements theory proposed by Dyer (1993) and the theory of meaning by Geoffrey Leech (1974). The findings of the current study show that there are six categories from the visual communication elements including appearance, manner, activity, props, settings, and images, as well as the meaning found in this study were connotative meaning, conceptual meaning, stylistic meaning, and affective meaning.