Abstract
The title of the study is “Visual and Verbal Communication in Coldplay’s Music Video Clip Hymn for the Weekend”. The study is commonly aimed at finding out the messages from the lyrics of the song music video clip. The data analysis were collected by documentation method and note taking technique by listening to the song and analyzing the meaning of the word in song lyrics based onVisual Communication Elements theory proposed by Dyer (1993) and the theory of meaning by Geoffrey Leech (1974). The findings of the current study show that there are six categories from the visual communication elements including appearance, manner, activity, props, settings, and images, as well as the meaning found in this study were connotative meaning, conceptual meaning, stylistic meaning, and affective meaning.
Highlights
Background of the StudyLanguage is a method of human communication, either spoken or written, consisting of the use of word in a structured and conventional way, whereas a communication is a process by which information exchanged between individuals through a common system of symbols, signs, or behavior
Communication is one of the most significant things to us for understanding each other, and not so far from the topic above that Verbal Sign according to Chandler (2001: 27) is something that deals with text and word, and the Visual Sign according to Chandler (2001: 10) defined visual sign as pictures which present the kinds of products, logos of companies, etc
In music video clip there must be a meaning behind the song lyric itself, and it can be shown by the verbal representation in the Coldplay’s music video clip entitled “Hymn for the Weekend”
Summary
Background of the StudyLanguage is a method of human communication, either spoken or written, consisting of the use of word in a structured and conventional way, whereas a communication is a process by which information exchanged between individuals through a common system of symbols, signs, or behavior. In music video clip there must be a meaning behind the song lyric itself, and it can be shown by the verbal representation in the Coldplay’s music video clip entitled “Hymn for the Weekend”. The content of the video clip sometimes discusses or describes love, racism, social conflict, religion, politics, etc. Music with a video clip has many messages that can be delivered to everyone, adults or teenagers that can get pleasure from the music if they love the song. A music video or song video is a short film mixing a song and imagery, produced from promotional or artistic purposes. Modern music videos were primarily made prior to the 1980s; these works were described by various terms such as “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip”, or “film clip”
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