Abstract
The title of this paper is “Visual and Verbal In Music Video Clip Of The Script’s Band Entaitled “The Man Who Can’t Be Moved”. The writing of this under graduate thesis aimed at finding out the messages from the lyrics of the music video clip applying theory of visual communication elements and the theory of meaning. It is also aimed at analyzing the use of visual and verbal communication elements as well as finding out correlation between the visual elements and verbal representation with the meaning of the song in this video clip.The aims of this study were to analyze the elements of visual communication and to find out the meanings of the song lyric. The method used in this study was library research method and it is supported by note taking technique. The data was qualitativelyanalyzed based on John Dyer’s theory (1993) and the theory of meaning by Geoffrey Leech (1974). It was found that the music video clip in the album The Script contained the 5 categories of visual communication such as appearance, manner, activity, props and setting, and visual or image. The meanings of the song lyrics found were conceptual and connotative meaning. The relationship between verbal and visual communication found that they were supporting each other.
Highlights
According to Goodwin (1994: 3) the representation of visual sign in music video took place in early 1980‟s and it will be often refer as a new art form
The writing of this article aimed at finding out the messages from the lyrics of the music video clip applying theory of visual communication elements and the theory of meaning
It is aimed at analyzing the use of visual and verbal communication elements as well as finding out correlation between the visual elements and verbal representation with the meaning of the song in this video clip.The aims of this study were to analyze the elements of visual communication and to find out the meanings of the song lyric
Summary
According to Goodwin (1994: 3) the representation of visual sign in music video took place in early 1980‟s and it will be often refer as a new art form. “In music video clips, the element of verbal and visual sign is usually found when we watch it. “The findings of the analysis show that the use of the visual and verbal communication elements in the music video clips depend on the content of the video clips itself. The analysis of her study shows the use of sematic theory of sign and meaning By using those theories, she describes the visual communication elements used in the Paramore‟s clip. The relation of the paper to my current study is in term of data source that is an analysis of music video clip. What elements of the visual and verbal communication can be found in the music video clip entitled „The Man Who Can‟t Be Moved‟? It was released on the band's YouTube channel and other music channels and this video clip is dured by 4 minutes.”
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