Visual Communication Design Education Research Articles

Analysis of Influencing Factors on the Teaching Reform Quality of Visual Communication Design Courses in Colleges and Universities Combined with Entropy Weighted TOPSIS Modeling

Abstract In the fast-evolving field of information technology, visual communication design education must adapt through innovative curriculum reforms. This study employs the CIPP model to develop a robust index system for evaluating the effectiveness of these reforms within higher education institutions. Utilizing the entropy weight method for index weighting and the TOPSIS method for comprehensive evaluation, we assessed the reform quality across 12 colleges and universities. Our analysis, incorporating descriptive statistics and linear regression, reveals that a significant proportion (75%) of institutions score below 0.4, indicating average to low reform quality. Key factors impacting reform quality— teaching attitude, learning attitude, and course content—demonstrate substantial influence, with coefficients of 0.238, 0.648, and 0.658, respectively. All second-level factors showed a significant positive impact on reform quality, with significance coefficients below 0.01. These findings highlight the critical areas for enhancing curriculum reform efforts in visual communication design education.

Construction of 3D Digitization System for Visual Communication Design Teaching

Construction of 3D Digitization System for Visual Communication Design Teaching

Exploring the teaching practice of visual communication design in colleges and universities under the background of big data

Abstract Under the digitalization of big data information, how to use big data technology to combine with visual communication design teaching has become a key topic of concern in the current education sector. Firstly, this paper proposes using a deep learning model based on big data technology for teaching practice research of visual communication design majors in colleges and universities and constructs a deep learning model by combining perceptron and bp neural algorithm for data mining property and accurate prediction. Secondly, the deep learning model is optimized by using the activation function and knowledge distillation function in response to the limitation problem of the deep learning model. Then the teaching evaluation data of visual communication design majors in colleges and universities are obtained through questionnaire survey work, and evaluation indexes are determined according to the evaluation data. Finally, students of visual design majors at Guizhou Vocational and Technical College were selected as research samples, and the practice performance of communication design majors was analyzed based on the deep learning model. The results showed that the deep learning model: from week 1 to week 20, the score improved from 52 to 88, which improved the score by 69.23%. The traditional method: from week 1 to week 20, the score improved from 52 to 80, improving the score by 53.84%. This study is conducive to promoting the healthy development of the visual communication profession and cultivating design talents that meet the needs of the information age and is of great significance to the development of the visual communication profession in China.

Research on the Application of Digital Media Art in Visual Communication Design Teaching

Research on the Application of Digital Media Art in Visual Communication Design Teaching

Destroy All Humans: The Dematerialisation of the Designer in an Age of Automation and its Impact on Graphic Design—A Literature Review

AbstractDigital automation is on the rise in a diverse range of industries. The technologies employed here often make use of artificial intelligence (AI) and its common form, machine learning (ML) to augment or replace the work completed by human agents. The recent emergence of a variety of design automation platforms inspired the authors to undertake a review of the research literature on the impact of Automation, AI and ML on visual communication, and its subset practice of graphic design, with a view to understanding the implications for the education of practitioners entering that specific field. This review discovered that there was relatively little research published on the topic but what did exist noted that graphic design as we have known it has an uncertain future. Furthermore, the scant literature argued for a shift in educational and professional focus away from the aesthetic and technical skills required to design visual modes of communication and towards a deeper engagement with the softer, more human skills associated with negotiation, facilitation and judgement. The paucity of literature on this topic suggests to the authors that visual communication design education and the industry are poorly prepared for the impact of automation, AI and ML on them.

Exploring The Potential of Visual Communication Design Education: Transforming Education Paradigm

The field of visual communication design (VCD) has been growing in recent years, with advances in technology and the emergence of more sophisticated tools for creating visual media. Recently, the trend in visual communication study model is shifting towards more interdisciplinary approaches, combining traditional design elements with technology, psychology, and media studies. Despite the tremendous increase in the number of college, university, and art school design programs over the past two decades, it’s has been difficult to impose a formula that ensures a solid core curriculum, and a general handbook for how visual communication design should be taught and learned. This paper seeks to explore the potential of visual communication design education to transform existing educational paradigms. It will draw on current literature to discuss the emerging trends and applications of VCD education, exploring how this type of education can be used to create meaningful learning experiences that are relevant to the changing needs of today’s learners.

The cultivation of middle school students' innovative ability in college visual communication design teaching

The cultivation of middle school students' innovative ability in college visual communication design teaching

A Syllabus Suggestion for an Undergraduate Kinetic Typography Course

The static typography of the past has become kinetic and gained dimensions as a result of the opportunities and needs that have emerged with technological developments. Animated images and kinetic applications are needed both in the field of television broadcasting and in animation, game, and generic designs, all of which have become an important part of daily life. For this reason, kinetic typography and complementary courses must be included in visual communication design education in the curriculum today. In this context, this article aims to develop kinetic typography project definitions to analyze kinetic typography applications and propose a future-oriented typography lesson model. To reach this aim, this research employed a qualitative research methodology and literature review design. Examining the literature on the development and use of kinetic typography both in the national and international contexts, a syllabus has been proposed to be used in teaching the topic, of kinetic typography, at the undergraduate level of graphic design education. Scholars in the field are recommended to examine the syllabus and adapt it to their students’ needs.

Teaching Analysis for Visual Communication Design with the Perspective of Digital Technology.

The turn of contemporary visual culture has led to the expansion of the connotation and scope of visual communication design (VCD) education, the generation of new artistic concepts and forms, and the great changes in the subject education system. VCD instruction now has an enhanced teaching environment and operational platform because of the rapid advancement of digital technology. Digital technology is expected to break through traditional learning methods in the future and will be more widely integrated into VCD courses. A topic that must be addressed and explored in the reform and growth of VCD education is how to build a fairer and more inclusive college art education subject system. Therefore, it is particularly important to design a complete VCD teaching evaluation system. In this paper, artificial intelligence technology is applied to the teaching quality evaluation (TQE) system, and a scientific and reliable TQE model is obtained. The main works of this paper are as follows: (1) analyze the background and significance of TQE research, and systematically expound the domestic and foreign research status of TQE, genetic algorithm, and neural network. (2) Using an adaptive mutation evolutionary method, this research builds a TQE system for the VCD course and produces a BPNN model. The adaptive mutation genetic algorithm's convergence speed is considerably faster than the regular genetic algorithms, the optimized neural network's performance is also superior, and the model has a faster convergence time and better prediction accuracy.

Innovation in Teaching Method Using Visual Communication under the Background of Big Data and Artificial Intelligence

The iterative update of artificial intelligence (AI) is resulting in the development of new educational concepts, methodologies, and methods. Taking as a starting point, the contemporary visual communication design is largely influenced by artificial intelligence’s techniques, design methods, and display methods. Moreover, combining the possibilities brought by artificial intelligence’s characteristics to the teaching mode will be of great interest in teaching innovations. Similarly, integrating and deepening the innovation of teaching modes, and making artificial intelligence a teaching mode is more beneficial to teachers and student. Subsequently, this gives full play to the benefits in visual communication design and education in order to change and upgrade to intelligent visual communication design teaching techniques. Therefore, it is also crucial to investigate the use of visual communication design in the teaching process. This paper also offers while studying the innovation of visual communication design education techniques, a deep understanding of the AI technology and big data. Under the restrictions of visual communication, the virtual reconstruction approach of 3D images may effectively tackle the problem of an unstable pixel extraction process induced by pixel loss. Our empirical evaluation shows that the proposed method is superior to that of the other state-of-the-art techniques.

Teaching Mode Design and Effect Evaluation Method of Visual Communication Design Course from the Perspective of Big Data

Traditional visual communication design teaching courses only use books and courseware for teaching, which greatly limits students understanding and perception of visual communication design art courses. The visual communication design course is different from the teaching of other subjects; it requires students to have a deep understanding of the content of the video and the experience of emotion. Relying on courseware and book teaching methods will not only limit students’ imagination, but also make students tired of learning psychological activities. The teaching of visual communication design technology is to transmit the images, colors, words, and emotions of artworks to students in the form of video, which is a relatively abstract course. With the development of big data technology, this brings new opportunities for the teaching of visual communication design technology courses. In this study, data mining technology will be used to evaluate the effect of visual communication design teaching. And CNN will be used to predict the content characteristics of visual communication design teaching, which is part of the visual communication design teaching system. The research results show that the big data method has better performance in the visual communication design technology course; both the classification and prediction errors are within the acceptable range for the artwork of the visual communication design course. Big data technology can well predict the relevant features in visual communication design; the largest prediction error is only 2.66%, and the smallest error is only 1.21%.

Application of The Synesthetic Approach in A Layout Design Course

<p>In visual communication design education, teachers strive to help students understand how to generate ideas in whatever form of graphics they are trying to create. This paper focuses on how we apply the concept of synesthesia in a visual composition, specifically in the form of a page layout comprising both text and images. This research is done in a class of second-year students majoring in graphic design in a visual communication design bachelor program. Students are given an assignment to create a multi-column layout and incorporate the synesthesia concept in their design. The result is quite interesting, with some artworks showing what can be considered as universal synesthetic experience for the viewers. The artworks are then evaluated and considered for future classroom exercises.</p>

Research on the mathematical model construction of art and ideology in visual communication design teaching

Abstract Aims To enhance the teaching quality in the field of visual communication design and make students to improve in all aspects of moral, intellectual and physical development, strengthen their ideological education, improve their ideological quality and strengthen their understanding of visual communication design art. Methods By using mathematical methods to construct models, and making appropriate selection of the literature method, practical teaching method and investigation method, the author made a comprehensive study on the artistic problems in art teaching from the aspects of definition, function, characteristics and students’ ideological quality, and discusses potential solutions. Results It had a positive effect on teachers and on their teaching methods, so that they have a better understanding of their teaching work, to motivate themselves towards their goals, make the classroom teaching vivid and improve the teaching efficiency. Conclusion The art of teaching visual communication has a close relationship with the strength and quality of people's thoughts; so, we must strengthen the artistic quality of visual communication design education, to improve students’ ideological quality and the art of teaching visual communication design. In our model, the motivation of teachers to create and sustain interest in students studying visual communication design is stronger when the imagination of ideological content is broad, and when the artistry is positive for right triangle and thoughtful for backward right triangle. The construction of the model is like a regular triangle and an inverted triangle combined to form a regular rectangle mathematical model. It will make visual communication design teaching like Mona Lisa so that people linger.

Learning together on Country: reimagining design education in Australia

ABSTRACT Euro-Western perspectives dominate visual communication design education in Australia. This paper examines how the “8 Aboriginal Ways of Learning” pedagogical framework transformed the learning and teaching of design within high school contexts in two Aboriginal communities – Ntaria in the Northern Territory and Warmun in Western Australia. Known as 8 Ways, this model facilitates a culturally safe space for knowledge sharing, encourages teachers to engage with Indigenous pedagogies within the classroom, and emphasizes relational learning. Multiple participatory methods informed our approaches, including the development of place-based design curricula to embed and evaluate 8 Ways. These case studies reveal how Indigenous pedagogical approaches to design education can create value and meaning for Indigenous young people through the enactment and expression of cultural identity, while reinforcing connection to land, family, and community. We argue that non-Indigenous educators can draw upon Indigenous pedagogies to decolonize their teaching strategies and to engage Indigenous students in meaningful culture-centered, intergenerational, and on-Country learning experiences. This research paves the way for participatory and place-based models of design education that reinforce and return the knowledge systems, land stewardship practices, and cultural values of Australia’s First Nations peoples to the classroom.

Development Trend of Ecological and Green Visual Communication Design Education in the New Era

In recent years, green design has experienced rapid development, but also exposed a series of problems such as high cost, lack of humanization, low recycling rate and so on. For these drawbacks, designers have an unavoidable responsibility. This paper analyzes the existing problems in green design. From the change of design thinking, the eco-friendly design method is explored. In this paper, the design from material selection to production, and then to the recovery of the whole process of overall consideration, follow the principle of reduction, reuse, recycling. The content of visual communication design can be roughly classified. According to their own characteristics, the best design scheme is selected. Through the application of different media, replace the high pollution, high consumption of paper printing. It is proposed that the large-scale promotion of environmental protection materials can be realized by simplifying the quantity and types of materials. At the same time, this paper expounds the implementation method of green design education in art design education in Colleges and universities. This paper fully analyzes the purpose and value of green design education from the curriculum and content, teaching methods, the specific implementation of teaching effect evaluation and evaluation. The results show that promoting sustainable development of green education can cultivate students' creativity, innovation and creative ability. A perfect green design education system and a correct concept of ecological civilization can be established.

Research on the Application of Artificial Intelligence in the Innovative Development of Visual Communication Design Education

At present, countries all over the world seize the strategic highland of AI development in the form of issuing policy documents. In 2017, China issued the new generation of AI development plan and put forward the development goal of “intelligent education”. Therefore, the formulation of artificial intelligence strategy plays a role of structural change in the development of vocational education, which is embodied in teaching thinking, teaching content, teaching mode, talent training and professional construction. Facing the challenge of the reform to the ability of vocational teachers and the opportunity of development in the new era. By changing the development concept of Vocational Teachers’ teaching ability, constructing the development mechanism of Vocational Teachers’ teaching ability in the era of artificial intelligence, updating the content system of the development of Vocational Teachers’ teaching ability in the era of artificial intelligence, establishing the development of teachers’ teaching ability in the era of artificial intelligence, and realizing the formation of the innovation path of Vocational Teachers’ teaching ability in the new era.

RETRACTED: Research on the development trend and application of digital media art in graphic design education

The rapid development of new media technology has a significant impact on the traditional graphic design art. It not only promotes the rapid development of graphic design field, but also accelerates the transformation and upgrading of the whole visual communication design education concept. The traditional teaching concept of graphic design cannot meet the needs of students, but the education of graphic design under digital information can improve the satisfaction of students with gorgeous visual effects. Therefore, it is of great significance to study the reform of modern graphic design education mode in the digital media environment. This paper first analyzes the development of digital media art and graphic design education, then studies the relationship between graphic design teaching and mobile digital media, and finally discusses the value of digital media art in graphic design teaching and the significance of reform.

An analysis on the Innovation of Visual Communication Design Teaching in the Digital Age

The arrival of the information age has provided good conditions and more challenges for the development of the visual communication design major. In this context, visual communication design teaching requires certain innovations to meet the needs of social development. In this article, the concept of visual communication design, the influence of the digital age on the teaching of visual communication design, and the teaching status of visual communication design in the digital age are analyzed. On this basis, an innovative strategy for the teaching of visual communication design in the digital age is put forward, expecting to promote the teaching development of visual communication design major.

Critically reflective practice in visual communication design teaching for higher education undergraduate program

The study explores the impact of critical reflection on visual communication design teaching for undergraduate programs in Pakistan. Critical reflection is a self-initiated thinking tool with practical implications to improve teaching and professional practices. The qualitative phenomenological research included teachers and practitioners from the private and public sector, art and design institutions to learn about reflective practices in their lived experiences. Participants shared their teaching processes, experiences, critical incidents, and personal and social influences to analyze the significance of the critically reflective practice. Four significant themes emerged from the data; participants’ perception of critically reflective practice, its methods, significance and challenges. Critically reflective practice is a collective process and the insights gained from this process help teachers and professionals to transform and break routinized practices. It is not limited in its process and methods, for most of the participants, a suitable time for reflection is between semesters. Students’ assessment and design project evaluation is also a good time to reflect on teaching and learning. Though challenges in critically reflective practice are multifaceted external factors play a vital role in the development of critically reflective practice culture in academic institutions. Within the given research settings the study holds ample opportunities to explore critical reflection in visual communication design education.

New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses

Visual communication design (VCD) is a form of nonverbal communication. The application of relevant linguistic or semiotic theories to VCD education renders graphic design an innovative and scientific discipline. In this study, actual teaching activities were examined to verify the feasibility of applying narrative theory to graphic design courses. Matched group design was employed to equally divide 30 participants into experimental and control groups, who participated in distinct activities over a 4-week period. The results revealed that incorporating narrative theory into graphic design courses enabled increasing students’ poster design capabilities across various dimensions, including thematic concept, image creativity, and visual aesthetic. Narrative is a storytelling method. Applying narrative techniques to VCD not only facilitates the creativity of designers, but also elicits the audience’s visual memory, thereby encouraging a bidirectional communication between the two entities.