ABSTRACT The application of ultrafine bubbles a.k.a. nano-bubbles (NBs) in upgrading the flotation recovery of fine particles has been extensively investigated from various perspectives over the last two decades. However, their rheological aspect has not been studied yet, which is presented for the first time in this paper. To this end, the current study addresses the effect of six crucial variables including solid content (5%, 15%, and 25% (w/w)), presence and absence of NBs, inner diameter of a Venturi tube (1.5 and 2.2 mm), pH of pulp (4.5–11) and frother dosage (3, 13, and 33 mg/L) on the variation of rheological parameters i.e. shear stress, shear tension, and viscosity. Ultrafine bubbles were generated in a conditioning tank through the hydrodynamic cavitation mechanism using a fatty-acid-based frother (Flo-Y-S), while the rheological responses were continuously monitored and measured by a rheometer and parallel plate spindle (for pulp) and a double gap spindle (for NBs). Flotation tests were conducted on a high-grade phosphate ore (d80 = 37 µm) using a mechanically agitated Denver®-type (D12) flotation cell. The experimental results revealed that fluid behavior without NBs using 13 mg/L frother was in the range of shear rates less than 1 s−1 non-Newtonian and close to the shear thinning state, while it became completely Newtonian in the range of 1 to 1500 s−1. However, the presence of NBs at the same frother content changed this tendency to non-Newtonian and Newtonian fluids at shear rates of <30 s−1 and >30 s−1, respectively. It was also found that either in acidic (5.5) or strong alkaline (11) domains, the pulp viscosity trends were almost close to each other and varied from 0.002−10 to 0.002−4 Pa.s, respectively. On the other hand, on the same trend, the amount was lowered to three times in the neutral range (7.5) and weak alkalinities (9). Diminishing the inner diameter of the Venturi tube from 2.2 mm to 1.5 mm led to an increment of shear stress and viscosity about twice at the shear rates <100 s−1. The results of evaluating frother dosage showed that an increase in the amount of frother dosage, which reduced bubble dimensions, exceeded the viscosity and the amount of shear stress. Finally, we concluded that the rheological properties significantly impacted the selective separation of NB-assisted flotation processes and need further investigations in the future.