This thesis aims to explore the intellectual property protection of virtual IP in the era of the digital economy and its jurisprudential discussion. With the continuous development of science and technology and the rise of the digital economy, virtual IP (virtual image and digital person) presents diverse connotations and expressions as an essential part of the digital economy. However, the intellectual property protection of virtual IP faces many dilemmas and challenges. This paper conducts an in-depth study on the protection of virtual IP through the legal perspective and puts forward some methods and strategies to crack the dilemma of virtual IP legal rights and interests. By improving the legal framework, clarifying the definition standard of virtual IP, and determining the scope of protected rights and interests of virtual IP, the legal protection of virtual IP can be effectively enhanced, and the legitimacy and stability of the property rights and interests of virtual IP can be maintained. This study has important theoretical and practical significance for promoting the development of the digital economy and protecting the intellectual property rights of virtual IP.
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