Abstract
<p>With the integration of various types of technologies and virtual media, the development potential of various types of products will continue to emerge in the future. Based on the rational analysis of the evolution logic and format presentation of virtual anchor, this paper comprehensively extracts the core points of the establishment of upstream, middle and downstream systems in the process of virtual anchor IP development from the dimensions of iconic feature shaping, emotional concrete expression, diversified scene application landing, operation management mechanism establishment, endogenous resource integration, user touch and emotional maintenance, hoping to be beneficial to the development and layout of virtual anchor IP.</p>
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