AbstractSilicone rubber is widely used in reinforced insulation of cable accessories due to its good electrical insulation and weather resistance. With the continuous improvement of high voltage transmission grade, higher requirements are put forward for the electrical insulation performance. The effect and mechanism of phenyl content on the electrical insulation properties of silicone rubber are investigated by the method of combination of experiments and molecular simulations. The experimental results show that the properties of silicone rubber are improved with the increase of phenyl content. Among them, the silicone rubber composite with phenyl content of 20 wt% has the best comprehensive performance. Compared with vinyl silicone rubber, the dielectric constant at 50 Hz decreases from 3.50 to 2.95, and the breakdown strength increases by 38.03%, from 56.59 to 78.11 kV/mm. In addition, the tensile strength and elongation at break are 5.44 MPa and 456%, respectively. The molecular simulation results show that with the increase of phenyl content, the glass transition temperature increases, the mean square displacement decreases, and the free volume decreases, which macroscopically leads to the change of electrical properties of the silicone rubber material. This work has a certain guiding significance for improving the electrical properties of silicone rubber for cable accessories.