Village Groups Research Articles

Entrepreneurship training and assistance for group businesses in Karangploso District, Malang Regency

BUMDes (Village-Owned Enterprises) and KWT (Women's Farmers' Groups) in villages play a crucial role in fostering rural economic growth. Therefore, it is essential to bolster the entrepreneurial spirit among members of these groups. Community service activities conducted in Karangploso District, Malang Regency, aim to enhance the management capacity of BUMDes and KWT through training and mentoring approaches. The training targeted the chairpersons of BUMDes in Bocek Village and the leaders of KWT from all villages in Karangploso District. Training materials covered entrepreneurial motivation, business management, and product marketing. Post-training support was provided through the establishment of a social media group for consultation and discussion on group business activities. Topics included initiating new businesses, digital marketing, and business accounting. Ongoing mentoring activities were facilitated through social media and site visits as necessary. The outcome of this training and mentoring initiative was an increase in entrepreneurial motivation among participants. This heightened motivation translated into proactive identification and pursuit of business opportunities, generation of new product or service ideas, and enhanced participation in developing skills and knowledge related to business management, marketing, and finance.

Трудовые практики неработающих жителей удаленных сел (на примере Хакасии)

In conditions of prolonged unemployment, the sphere of labor and employment in rural areas is trans­forming. The labor market is changing, informal practices are spreading, new forms of employment are emerging, the number of villagers who do not want or are unaccustomed to work is growing, etc. The article aims at identifying labor practices among the unemployed population of remote territories using the example of Khakassia. Geographical remoteness is an additional factor limiting the possibilities of rural population labor behavior. The study was conducted based on a sociological survey of region’s remote areas residents (n = 404). The article compares the groups of villagers who are unemployed for different periods. The socio-demographic composition of these groups, as well as the strategies of their work behavior, differ. The first group of respondents, those who did not work for up to a year, can be considered frictionally unemployed. Most of them are able-bodied people living in large villages with a relatively high level of prosperity and focused on various labor strategies. The second group, people who did not work for several years, is quite diverse in its composition and represents almost all segments of the rural population. The respondents of this group are engaged in personal subsidiary farming, which serves as an alternative to formal employment. The third group consists of women of reproductive age who have never worked. They do not aim at finding work or other forms of self-employment, since their main activities are household management and childcare. Casual earnings (extra money made on the side) and fishing activities are common among the unemployed population, but the income from such activities is low and unstable. In general, the labor practices of the remote territories’ unemployed population depend on various factors, but the personal motivation of the villagers, which determines the strategy of their labor behavior, has the greatest influence.

PENGARUH SEMINAR PRA-KERJA DALAM PENGEMBANGAN SELF CONCEPT (STUDI KASUS PADA KARANG TARUNA DI DESA MUKTIWARI, CIBITUNG)

This research is based on available data, the number of graduates who are able to work has not been fulfilled, due to the lack of self-concept ability. The formulation of the problem is how much influence pre-employment seminars have in developing self-concept (a case study on youth groups in Muktiwari village, Cibitung)?, with the aim of the study being to find out how much influence pre-employment seminars have in developing self-concept (case studies on coral reefs). cadets in Muktiwari Village, Cibitung). The research method used was quantitative correlation, with a population of 30, data collection through questionnaires with sampling technique, simple random sampling, with a total sample of 16 people. The result of this research is that there is a significant effect between pre-employment seminars and self-concept development. It is recommended for researchers who have an interest in similar research, by increasing the number of respondents and the coverage area, thus enriching the data in the study. And the results of the data found that the dimensions of self-concept development factors are not all self-concepts developed from educational backgrounds, but interactions from families, especially parents, have a significant influence on self-concept development.

Microlearning-based Tourism Arabic Teaching Material Model for Tourism Awareness Groups in Tourism Villages

The present imperative for members of the tourism awareness group (Pokdarwis) in the tourist village is to acquire proficiency in Arabic communication skills. This study aims to provide instructional materials for teaching Arabic language skills to members of the tourism village Pokdarwis, with a specific focus on the field of tourism. To achieve this, a micro-learning technique was employed. The study primarily addressed the constraints of the problem, which pertained to the absence of tourist Arabic teaching materials specifically designed for members of the tourism village Pokdarwis. The study also aimed to explore the process of developing these materials. The research employed the methodology of development research, commonly referred to as R&D. The development paradigm employed in this study is Thiagarajan’s 4D model, comprising four distinct stages: definition, design, development, and dissemination. The research methodology employed in this study encompassed the utilization of questionnaires and unstructured interviews as the primary instruments. The research was conducted on 30 individuals who were members of the tourism town of Pokdarwis. Based on the research results, it was evident that the individuals affiliated with the Pokdarwis tourist village required Arabic language competency to facilitate the growth and advancement of tourist villages. Hence, there is a necessity for the development of Arabic instructional resources tailored specifically for the aim of facilitating tourism in tourist villages, with an emphasis on the incorporation of micro-learning principles characterized by brevity and technology-driven approaches. The design of the teaching materials developed aligns with the learning style of prospective users, as indicated by the assessment results from learning design experts and learning media experts. Additionally, the design of the teaching materials adheres to the principles of micro-learning-based instructional materials.
 Keywords: character education, Pancasila learner profile, proverbs, Sumbawanese

Cultural Empowermnet of Communities Through Information Technology in Giripurwo Village, Yogyakarta, Indonesia

Empowering communities based on culture can be achieved through information technology strategies provided to groups in the form of learning guides. Giripurwo is a village with intriguing cultural potential and high market value, yet this potential is not widely known by the communityThis research aims to: a) describe the conditions of the cultural village community of Giripurwo in Gunungkidul, b) identify weaknesses within the Giripuro cultural village community in Gunungkidul, c) develop a design for a cultural-based community empowerment model through information technology, d) assess the feasibility of the empowerment model guide based on culture through information technology, e) evaluate the effectiveness of the empowerment model guide based on culture through information technology.This study is a development research using the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The subjects of this research are the cultural arts groups in the Giripurwo cultural village. Data collection methods include observation, interviews, documentation, and focus group discussions (FGD). Data analysis techniques include data collection, data reduction, data display, and drawing conclusions or verification. The results of this research indicate that: a) the Giripurwo cultural village community already possesses skills in traditional cultural arts, b) the Giripurwo cultural village community has low skills in utilizing information technology as a medium in managing cultural arts, c) the cultural-based community empowerment model is implemented through information technology training for target groups, d) the cultural-based community empowerment model through information technology is deemed suitable for use with a "very good" category, e) the cultural-based community empowerment model has effectiveness for widespread application.

Correlation Fractal Dimension Analysis Mountainous Traditional Village Settlement Spatial Form –Case Study of Qiandongnan in Guizhou

Objective: A study carried out in the traditional villages of Qiandongnan in Guizhou province, located in China, to portray 409 traditional villages’ spatial distribution and fractal charicteristic, as well as its implications for the preservation of the group of traditional villages. Theoretical framework: From previous research, traditional village quantitative research on spatial area focuses on the statistics of mathematical models and spatial analyses of GIS, which indirectly reflect the complexity of the spatial patterns of traditional villages. Therefore, applying fractal theory to the spatial complexity of villages can provide a relatively objective and direct assessment for studying traditional villages with different formation backgrounds. Method: Data were collected in Google Earth map data and spatial data were obtained, which were synthesized and analyzed using spatial, statistical and mathematics analysis to verify the distribution factors and know about villages’ spatial fractal characteristics. Results and conclusion: The mountain settlements in Qiandongnan are concentrated in Leishan based on the Miao national group and “Liping-Congjiang-Rongjiang” based on the Dong national group. The q values of the explanatory power of each factor for the spatial distribution of traditional villages in the Qiandongnan area are, in descending order, intangible cultural heritage > GDP > distance from roads > height > the proportion of ethnic minorities > urbanization rate > average annual temperature > average annual precipitation > distance to rivers. Research implications: Villages contribute significantly to the enhancement of traditional Chinese culture, especially the preservation of historical buildings and distinctive local cultures. Furthermore, Knowing the factors of traditional village centralized contiguous protection mode and rural planning based on the policy of rural revitalization in China. Originality/value: Collected traditional villages’ distribution data from the official website and marked on the Google Earth map. Spatial analysis distribution of villages and emphasizes the importance of spatial correlation analysis in understanding the relationship between land use and rural population distribution.

Analysis of Socio-Economic Activities of Coastal Communities Case Study of Fishermen in Padelegan Village

This research uses a qualitative approach with a descriptive type. Sources of data obtained through interviews, observation and documentation. The type of interview used was semi-structured, while the type of observation used was non-participant observation. The informants are fishermen, fish traders, fish managers and fishermen groups in Padelegan village. The results of this study indicate that first the socio-economic activities of coastal fishermen in Padelegan village, Pademawu sub-district, Pamekasan district, there are three socio-economic activities, namely buying and selling fish, boat rental services, fish management and fishermen groups. The two supporting factors in the socio-economic activities of coastal fishermen in Padelegan village, Pademawu sub-district, Pamekasan district from buying and selling fish, namely (1) good and complete facilities, (2) orderly and safe administrative activities, and (3) affordable purchase prices. The inhibiting factors for buying and selling fish are (1) decreased fish catches, (2) buyer dissatisfaction, and (3) unemployed fish customers.

Effectiveness of pyriproxyfen-pyrethroid and chlorfenapyr-pyrethroid long-lasting insecticidal nets (LLINs) compared with pyrethroid-only LLINs for malaria control in the third year post-distribution: a secondary analysis of a cluster-randomised controlled trial in Benin

Malaria continues to kill approximately 650 000 people each year. There is evidence that some second-generation insecticide-treated nets, which combine insecticide formulations with different modes of action, are protective against malaria while the nets are new; however, evidence for their impact over 3 years is scarce. In this study, we report the third-year results of a cluster-randomised controlled trial assessing the long-term effectiveness of dual-active ingredient long-lasting insecticidal nets (LLINs). This is a secondary analysis of a cluster-randomised controlled trial, carried out between May 23, 2019, and April 30, 2023, in southern Benin. Restricted randomisation was used to assign 60 clusters (villages or groups of villages with a minimum of 100 households) to the three study groups (1:1:1) to evaluate the efficacy of pyriproxyfen-pyrethroid LLINs and chlorfenapyr-pyrethroid LLINs compared with pyrethroid-only LLINs (reference) against malaria transmission. The study staff and communities were masked to the group allocation. The primary outcome was malaria incidence measured over the third year after LLIN distribution, in a cohort of children aged 6 months to 9 years at the time of enrolment, in the intention-to-treat population. Here, we present the data of the third year post-LLIN distribution. The trial was registered with ClinicalTrials.gov, NCT03931473. Study net use declined over the 3 years and was consistently lowest in the pyriproxyfen-pyrethroid LLIN group (at 36 months: 889 [39·4%] of 2257 participants vs 1278 [52·2%] of 2450 participants for the chlorfenapyr-pyrethroid LLIN group and 1400 [57·6%] of 2430 participants for the pyrethroid-only LLIN group). The cohort of children for the third year of follow-up (600 per group) were enrolled between April 9 and 30, 2022. Mean malaria incidence during the third year after distribution was 1·19 cases per child-year (95% CI 1·09-1·29) in the pyrethroid-only LLIN reference group, 1·21 cases per child-year (1·12-1·31) in the pyriproxyfen-pyrethroid LLIN group (hazard ratio [HR] 1·02, 95% CI 0·71-1·44; p=0·92), and 0·96 cases per child-year (0·88-1·05) in the chlorfenapyr-pyrethroid LLIN group (HR 0·80, 0·56-1·17; p=0·25). No adverse events related to study nets were reported by participants. During the third year, as was also observed during the first 2 years, the pyriproxyfen-pyrethroid LLIN group did not have superior protection against malaria cases compared with the standard LLIN group. In the third year, people living in the chlorfenapyr-pyrethroid LLIN group no longer benefited from greater protection against malaria cases and infections than those living in the pyrethroid-only LLIN group. This was probably influenced by lower study net use than previous years and the declining concentration of partner insecticides in the nets. UNITAID, The Global Fund. For the French translation of the abstract see Supplementary Materials section.

Peran pemerintah desa dalam Pemberdayaan Kelompok Tani di Desa Sri Bintan Kecamatan Teluk Sebong Kabupaten Bintan Tahun 2022

This research aims to determine the role of the Village Government in Empowering the Farmer Group community through 4 (four) role indicators, the role of the Village Government as Regulator, Dynamisator, Facilitator and the role of the Village Government as a Catalyst in empowering farmer groups in Sri Bintan Village, Teluk Sebong District, Bintan Regency. The method used is a qualitative descriptive method with 7 (seven) informants and using data collection techniques and tools in the form of observation, interviews and documentation. The results of the research show that the role of the Village Government in empowering farmer groups has been running but is not yet optimal. For the government's role as a regulator, there are already authorities and regulations for community empowerment, one of which is in developing farming communities to form farmer groups. Furthermore, the dynamist aspect for implementing the dynamator. The Village Government has carried out these activities but it is not yet in accordance with what the farming group community wants. Furthermore, in the facilitator aspect, the Village Government has also impl emented it by providing facilities for the farmer group community to use, but in its implementation not all farmer groups have experienced the services provided. Then, for the catalytic aspect, the Village Government has supported and given attention to farmer groups to be able to unite so that they can progress further because the potential of natural resources and human resources can be developed.

PERAN KELOMPOK TANI DALAM MENINGKATKAN RPODUKTIVITAS PADI SAWAH DI KELURAHAN NGKARING-KARING KECAMATAN BUNGI KOTA BAU-BAU

The objective of this study is to determine the level of productivity of paddy rice and the role of farmer groups in enhancing it in Ngkaring-Karing Village, Bungi Sub-district, Bau-Bau City. The research population comprised 231 wet-rice farmers in Ngkaring-Karing Village, out of which 39 respondents were randomly selected as the sample. Data was collected using survey and interview methods, with an interview guide as the research instrument. Descriptive analysis was used to analyze the activities and roles of farmer groups, and productivity analysis was used to determine the level of productivity of paddy rice. The results indicate that the farmer groups in Ngkaring-Karing Village have three roles: a learning class, a vehicle for cooperation, and a production unit. The role of paddy rice farmer groups is dominated by their function as a vehicle for farmer cooperation. The productivity of paddy rice in Ngkaring-karing Village averaged 4.1 tons/ha, which is lower than that of Kecamatan Bungi (4.61 tons/ha), Bau-Bau City (4.34 tons/ha), and Southeast Sulawesi Province (4.13 tons/ha).

Peningkatan Efektivitas Produksi Dan Perluasan Pasar Terasi Udang Di KB Khinasih Dengan Alat Pengering Terasi Dan Rebranding Produk

This community service (PkM) was conducted near the coast of Manggar Beach, Balikpapan City, in collaboration with partners from the PKK Khinasih Quality Family Village (KB Khinasih) group, which has micro-industry potential for processed shrimp paste. The challenges faced include: 1) the drying method for shrimp paste is conducted by sun-drying, which means that during the rainy season, the drying process for shrimp paste takes a long time and hampers the production process; and 2) sales of processed shrimp paste products are currently limited to the local community. To address these issues related to the extended drying process and to expand marketing efforts, this PkM initiative developed a shrimp paste drying tool tailored to the needs of the PKK KB Khinasih women. Additionally, outreach activities were conducted to educate them about design and packaging strategies that could be beneficial for hosting product exhibitions. The dryer has been handed over to the PKK women for suitability testing with regard to its function, quality, and capacity. KB Khinasih has also adopted label and sticker designs for packaging processed rebon shrimp paste products. Keywords: dryer; product sticker and label; rebon shrimp paste

Analysis of the Impact of Community Institutional Strengthening on the Sustainability of the "Spirit of Independence" Farmer Group and the "Industrial Circle" Livestock Group in Uso Village, Banggai Regency

The purpose of this research was to analyse the impact of strengthening community institutions on the sustainability of farmer and livestock groups. This included the process of establishing and strengthening community institutions, how the company's strategy in developing governance systems, decision-making mechanisms, system evaluation including community institutional benefits, contributions to SDGs 16 and their relation to ISO 26000. The method of this research used quantitative methods sourced from primary data and secondary data to determine the impact of strengthening community institutions on the sustainability of the Semangat Mandiri farmer group and the Lingkar Industri livestock group located in Uso village, Batui sub-district, Banggai regency, Central Sulawesi province. Data analysis was carried out using triangulation to validate data linkages from field research. Furthermore, an in-depth study of the relationship between the subject and object under study was carried out to explain the formulation of the problem and the purpose of the study and draw conclusions from the research results. The results showed that PT. PAU has a complete commitment in implementing CSR programs. This commitment could be seen from the implementation of community institutional strengthening, aspects of governance systems, decision-making mechanisms, and evaluation of governance systems in achieving ISO 26000 and SDGs 16 in farmer and livestock groups in Uso village, Banggai Regency which have a good impact on the community and the company.

O Feitiço do Império: a encenação do universo colonial português nas exposições de 1932, 1934 e 1940

This article focuses on the Estado Novo in the early 1930s and 1940s. The aim is to examine the Portuguese colonial imaginary, based on the visual narrative developed at three exhibitions: the Great Portuguese Industrial Exhibition of 1932, the First Portuguese Colonial Exhibition in 1934, and the Colonial Section of the Portuguese World Exhibition in 1940. In all cases, the Empire was exhibi-ted in miniaturised form through groups of villages and dwellings characteristic of the different colonies, including indigenous people and specimens of local fauna. These visual communication forms provided a sensual immediacy that allowed access to the general public, inspired by the staging techniques of ethnographic environments that had been established in major exhibitions since the mid-1800s. The purpose is to analyse the expositive scenographic forms used, drawing on the resulting iconographic universe, of a propagandistic nature — mainly magazines and films — seeking to understand the process of cultural objectification to which the Portuguese colonial universe was subjected.

ПРЕДПОСЫЛКИ РЕАЛИЗАЦИИ ПОТЕНЦИАЛА СОЦИАЛЬНОЙ АКТИВНОСТИ СЕЛЬСКИХ ЖИТЕЛЕЙ В СОВРЕМЕННЫХ ФОРМАХ ГРАЖДАНСКОГО УЧАСТИЯ

The article examines the features of social activity of various groups of the rural population as well as the possibilities of its expansion. The study substantiates the value and semantic conditionality of civil participation, reveals the degree of readiness to unite with other people to achieve significant goals, and identifies the motives of their participation in various types of public activities. A separate area of the research was devoted to analysing perceptions of various groups of villagers about the state and prospects of interaction with local authorities, as well as their views on the incentives for the development of civic activity in the localities. The results of an applied sociological study conducted by the Institute of Agrarian Problems of the Russian Academy of Sciences in 2023 in rural areas of the Saratov region (N = 1210) served as the information basis for the current research. The results of the study indicate the differentiation of the potential for expanding social activity of different social groups of the rural population. The greatest activity is demonstrated by workers in budgetary sectors (teachers, doctors/paramedics, settlement administration workers); the potential of unemployed women involved in housework and raising children remains unrealized. The lowest rates are observed for agricultural workers, pensioners and rural residents who are not engaged in paid employment. The authors put forward proposals on further expansion of practices and mechanisms of interaction between local self-government bodies and the local community, stimulation of public private partnerships and active involvement of local residents in solving problems of rural livelihood.

Constraints Faced by Paddy Farmers in Adoption of Climate Smart Agricultural Practices: A Comparative Study

The study was conducted in 2023 to identify the major constraints faced by paddy farmers in the adoption of climate-smart agricultural practices in the eastern climactic zone of Haryana. The data was collected with a structured interview schedule from two groups of villages namely climate-smart and non-climate-smart villages randomly selected 120 respondents from four blocks of Karnal and Kaithal districts. The constraints were divided into three categories i.e., economic constraints, socio-personal constraints, and technological constraints. The analysis revealed that technical constraints such as lack of awareness about climate-smart agricultural practices, lack of training, and complexity of climate-smart practices were the major barriers to the adoption of climate smart agricultural practices among the farmers of non-climate smart villages whereas, economic constraints such as increased cost of paddy production, higher initial investments in inputs and lower paddy yields were the most serious constraints faced by farmers in climate smart villages. Furthermore, it was observed that, while there was not much difference in socio-personal and economic constraints faced by both groups of respondents, however, respondents from non-climate smart villages faced a significantly higher degree of technical constraints as compared to the respondents from climate smart villages.

Identifying Potential Determinants of Faecal Contamination on Domestic Floors in Three Settings in Rural Kenya: A Mixed Methods Analysis.

Observational evidence suggests that household floors may be an important domain for the transmission of enteric and parasitic infections. However, little work has been done to investigate how household floors can become contaminated with human and animal faeces. This study uses a mixed methods approach to postulate the proximal and distal determinants of household floor contamination with faeces in groups of rural villages in 3 counties in Kenya (Bungoma, Kwale and Narok). Quantitative data was collected through a household census and analysed descriptively and using mixed effects logistic regression models. Qualitative data was collected through unstructured observations of daily routines and in-depth interviews. These data were analysed thematically with case memos produced for routine activities that were hypothesised to be determinants of floor contamination. Possible proximal determinants of floor contamination included; (1) animal contact with floors; (2) child faeces disposal, and; (3) floor cleaning routines. Distal determinants are suggested to be rooted in the socioeconomic, environmental, and cultural context in which households were located and included; (1) the type and number of animals owned by households; (2) presence/absence of dedicated shelters for housing animals at night, which impacted whether sleeping or cooking areas were exposed to animals; (3) Accessibility of inside spaces to poultry and other roaming animals; (4) ownership of an improved floor; (5) ability of animals to access neighbours compounds; (6) seasonal changes in weather. These results will be of use in identifying the contexts in which faecal contamination of domestic floors may be contributing towards transmission of enteric and parasitic infections and in designing effective interventions to prevent this exposure.

Geography and form of settlement of Russians of the near abroad (Baltic states, Belarus, Moldova): main trends of the first quarter of the 21st century

The article identifies the main trends of the territorial dynamics of the Russian population of the Baltic states, Belarus, Moldova and Transnistria during 2000s-2010s. It was found that, correlating with the general decline, the geography of Russian population also decreased. However, in all the studied countries the fragmentation of the settlement system occurred at the expense of settlements of lower taxonomic ranks (farms, small villages). In larger settlements, Russian groups persisted even in Moldova and Lithuania, which demonstrated the highest rates of demographic decline of Russian communities in the post-Soviet period. The largest concentrations of the Russian population in all the considered countries remained in the capitals. Moreover, they were also the epicenters of assimilation, the main factor of Russian depopulation in the 2000s and the first half of the 2010s. The level of urbanization of Russian communities remained very high in all the countries (80-90%), but at the beginning of the 21st century it decreased. This process was related not so much to the increased rootedness of Russian villagers, but rather to the migration of the Russian population from peripheral regions to the rural outskirts of metropolitan agglomerations. Being a form of deurbanization, it represented a variant of the geodemographic metropolization of Russian communities (the increasing concentration in capital regions). Only in Moldova the increased demographic stability of rural Russians was determined by a small group of old believer villages amidst a high level of derussification of the rest of the settlement network. Only the Russian community of Transnistria demonstrated an increased territorial and quantitative stability in the 2000s and 2010s. It clearly illustrated the significant role of geocivilizational orientation of post-Soviet states in the demographic dynamics of the local Russian population.

A canvas model for planning and development strategy of rural sustainable tourism

Tourism development in rural areas is basically in line with the idea of sustainable development goals that want to create a healthy and prosperous life and strong institutions. This article examines sustainable tourism development strategies in rural areas. This article uses the focus group discussion method to develop BMC business strategies for tourism awareness groups in Tlemang village. By using BMC as a business strategy model, Pokdarwis can map which sectors support the concept of Sustainable Tourism Village. Through BMC’s knowledge of pokdarwis as the main subject of tourism development, pokdarwis as an institution has the capacity to regulate business strategies and adapt business knowledge in running tourism villages.

MSME Cangkringan Village Group’s Branding and Packaging Literacy as a Product Promotion Effort

Abstract. Micro, Small, and Medium Enterprises (UMKM), an abbreviation for these businesses, play a number of crucial functions in economic development. When Indonesia faced a financial crisis in 1997, MSMEs emerged as a hero in the effort to restore the country’s economy. To accomplish the intended objectives in the administration of SMEs, activities and marketing communications are required. In marketing science, branding is seen as a potent strategy to create distinguishing qualities that set a product apart from competing competitors. By comparing the outcomes of their own products, MSMEs may increase sales and extensively market their products. It may increase market share with this MSME branding, which is also backed by The more advanced the technology, the more effective branding may be as a marketing tool. In addition to boosting sales and introducing items to the public, branding also has the advantage of extending markets via online media and capturing greater market share (Aulia Afra Destrina, n.d.). Based on the results of surveys and observations made about KKN Partners in Cangkringan Hamlet, the MSME does not yet have a strong visual identity and is only known by the people in the Cangkringan area. Hamlet has several MSMEs, including market snack cakes and ethnic chips. Additionally, the hamlet’s current SMEs receive less advertising, which hinders the development of the venture. The goal of this service is to raise brand recognition, which will help the Cangkringan Hamlet MSME brand and boost sales connected with. In this context, the hamlet of Cangkringan will serve as the site for designing the visual identity and promotional materials for MSMEs. Observation, interviews, documentation, and a questionnaire make up the study methodology. Based on the findings of the first investigation, it was determined that the lower middle class is the target market for MSMEs in the hamlet of Cangkringan. Accordingly, the approach employed is to build a visual identity and promote it through the creation of logos and package designs. This plan is anticipated to increase sales of SMEs in Cangkringan hamlet and develop the MSME brand for that community.

Community Service at the "Tabanan Lestari" Farmers Group in Banjar Bugbugan Sari, Senganan Village, Penebel District, Tabanan Regency, Bali

The solutions offered to overcome the problems faced by the partners are carried out through a community partnership program through farmer assistance, counseling, training, technology transfer, techniques for making biological fertilizer from citrus fruit waste, as well as strengthening group institutions. This Community Service Program is implemented in this farmer group. The method used to achieve this goal is through counseling, training and application of technology with direct practice in the field. The implementation of Community Service has gone well according to plan and the participation and response of all members have been very enthusiastic in its implementation. The output targets are a technology package for managing orange plantation waste into good quality biofertilizer, and strengthening the institutions of integrated agrotourism groups in Senganan village and publishing them in scientific journals.