Cultural Empowermnet of Communities Through Information Technology in Giripurwo Village, Yogyakarta, Indonesia

Abstract

Empowering communities based on culture can be achieved through information technology strategies provided to groups in the form of learning guides. Giripurwo is a village with intriguing cultural potential and high market value, yet this potential is not widely known by the communityThis research aims to: a) describe the conditions of the cultural village community of Giripurwo in Gunungkidul, b) identify weaknesses within the Giripuro cultural village community in Gunungkidul, c) develop a design for a cultural-based community empowerment model through information technology, d) assess the feasibility of the empowerment model guide based on culture through information technology, e) evaluate the effectiveness of the empowerment model guide based on culture through information technology.This study is a development research using the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The subjects of this research are the cultural arts groups in the Giripurwo cultural village. Data collection methods include observation, interviews, documentation, and focus group discussions (FGD). Data analysis techniques include data collection, data reduction, data display, and drawing conclusions or verification. The results of this research indicate that: a) the Giripurwo cultural village community already possesses skills in traditional cultural arts, b) the Giripurwo cultural village community has low skills in utilizing information technology as a medium in managing cultural arts, c) the cultural-based community empowerment model is implemented through information technology training for target groups, d) the cultural-based community empowerment model through information technology is deemed suitable for use with a "very good" category, e) the cultural-based community empowerment model has effectiveness for widespread application.