Data is a crucial resource for every business, and it must be protected both during storage and transmission. One efficient way of securing data and transferring it is through digital watermarking, where data is hidden inside a medium like text, audio, or video. Video watermarking is visible or invisible embedded data on a video in a logo, text, or video copyright disclaimer. In this proposed paper, the goal is to analyze the characteristics of video watermarking algorithms and the different metrics used for them. It deals with the extent to which the different requirements can be fulfilled, taking into consideration the conflicts between them and the practical challenges of video watermarking in terms of attacks like geometric attacks and non-geometric attacks. It also focuses on the process of watermarking a video. Recent advances in data security indicate that employing a video watermarking technology to transmit private data will be an effective method of transmitting sensitive data.
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