Video Production Research Articles

Using Digital Storytelling and Social Media to Combat COVID-19 Vaccine Hesitancy: A Public Service Social Marketing Campaign.

Disparities in vaccine confidence and uptake among racial and ethnic minorities have resulted in a disproportionate burden of COVID-19 in these populations. Social media campaigns have shown promise in public health promotion and behavioral interventions. In January 2022, an academic-community partnership launched #Vax4Community, a 6-month social media campaign centered around the use of digital storytelling videos. The campaign purpose was to decrease vaccine hesitancy, combat vaccine misinformation and disinformation, and increase vaccine confidence within three distinct target communities: the justice-involved population, South Asian residents, and public housing youth in the metropolitan area of New York City (NYC). Our approach included the production and dissemination of digital storytelling videos featuring personal vaccine experiences from target populations. We evaluated key performance indicators (KPIs) of the campaign, including post impressions, reach and engagement across social media platforms, and shares from partner organizations. Overall, we received 1,910,662 post impressions, 699,722 unique users reached, and 2,880 post engagements across Instagram, Facebook, LinkedIn, and Twitter, and 147 shares from 48 partner organizations. Social media campaigns require strategic design in branding, messaging and outreach channels and could serve as an important tool to disseminate emotionally relatable content and trusted information to prime target populations to respond more optimally to public health interventions. The purpose of this paper is to describe the process of creating and disseminating these digital stories and the KPIs of the social media campaign.

Analysis of the Impact of Multimedia Imaging Technology on Film Media

Multimedia imaging technology is widely used in many fields of modern life, such as traditional artistic expressions such as movies and dramas, and emerging computer multimedia technologies such as video image rendering, dynamic image processing and three-dimensional image processing are constantly emerging, providing viewers with better visual effects. At the same time, due to the limitation of shooting conditions or improper storage and reproduction, many video materials have different degrees of distortion, so it is particularly urgent to protect and repair these materials. In this context, we introduced different types of computer multimedia technology, and made a comprehensive and in-depth analysis of the media. This will help to optimize and improve the film and television production process, improve the quality of works, and protect historical video materials.

Construction of a Digital Color Grading Laboratory based on DaVinci Resolve

With the widespread application of digital technology in the field of film and television production, digital color grading plays a crucial role as an essential post-production technique in enhancing the quality and visual appeal of audiovisual works. By adjusting the colors and lighting effects of the footage, digital color grading enables films to better express the director's intentions and emotions, enhancing visual impact and artistic influence. To achieve high-quality digital color grading effects, the establishment of an efficient and reliable digital color grading laboratory becomes essential. This paper focuses on exploring the construction of a digital color grading laboratory based on DaVinci Resolve, aiming to provide valuable references and guidance for filmmakers and promote the popularization and application of digital color grading technology.

Quasi‐color consciousness: Casting, race, and sexual violence in Netflix's Bridgerton

AbstractThe hit Netflix series Bridgerton (2020–) updates the period drama for the twenty‐first century with its racially diverse cast. Despite the series' potential for subverting racial hierarchies, this article argues that Bridgerton does not fully account for racist social structures, replicates racial stereotypes, and, most crucially, delegitimizes Black men as victims of sexual violence. These representational quandaries stem from Bridgerton's use of the casting and narrative practice “quasi‐color consciousness.” Quasi‐color consciousness provides more nuanced language beyond colorblind casting to account for television producers' efforts (and shortcomings) to create racially diverse contemporary television programming.

PRODUÇÃO DE VÍDEOS ESTUDANTIS: UMA ABORDAGEM PEDAGÓGICA ALINHADA ÀS TEORIAS DE MULTILETRAMENTO E NEUROCIÊNCIA

Student video production represents a dynamic and meaningful pedagogical approach, grounded in the principles of neuroscience and learning theories. By providing an engaging and inclusive educational experience, this practice not only fosters students’ cognitive development but also their social, emotional, and digital skills, preparing them for the challenges of the 21st century. Student video production has emerged as an innovative pedagogical approach aligned with the principles of neuroscience and learning theories. This study explored the relevance of this practice, analyzing how it promotes a significant and engaging educational experience for students, stimulating not only cognitive skills but also social and emotional competencies. From the perspective of neuroscience, the importance of visual and emotional stimulation in learning was highlighted. Authors such as Pantano (2009) emphasize the role of emotions in the consolidation and retrieval of information in memory, underscoring how video creation can emotionally engage students, fostering a deeper connection with the content. Additionally, Zorzi (2009) emphasized the relevance of attention in the classroom, directing focus to specific stimuli and facilitating memory formation. Furthermore, video production stimulates essential cognitive skills such as critical thinking, problem-solving, and creativity. Authors like Gardner (1995) addressed the theory of multiple intelligences, highlighting the importance of recognizing and developing students’ individual skills, an opportunity provided by audiovisual production. Collaboration and communication were identified as fundamental aspects of student video production. Authors like Pereira and Neves (2014) highlighted how this collaborative activity encourages students to work together, promoting an inclusive environment and stimulating the development of communication and collaboration skills, as pointed out by Santos and Aquino (2011). In the classroom context, video production offers an opportunity for students to explore significant issues and themes authentically. Authors like Fresquet (2015) emphasized how this approach allows students to engage in deep investigations and personal reflections, increasing their motivation and engagement. Moreover, video production promotes a hands-on and experiential approach to learning, supported by neuroscience as an effective teaching strategy. Authors like Cosenza (2011) explained how exposure to practical and emotionally engaging experiences facilitates learning consolidation, an advantage offered by student video creation. Finally, video production contributes to the development of socioemotional skills and competencies for the 21st century. Authors like Aquino and Cavalcante (2017) highlighted how this approach promotes interpersonal skills, teamwork, as well as media and technology competencies, preparing students for real-world challenges.

How to Develop an Online Video for Teaching Health Procedural Skills: Tutorial for Health Educators New to Video Production.

Clinician educators are experts in procedural skills that students need to learn. Some clinician educators are interested in creating their own procedural videos but are typically not experts in video production, and there is limited information on this topic in the clinical education literature. Therefore, we present a tutorial for clinician educators to develop a procedural video. We describe the steps needed to develop a medical procedural video from the perspective of a clinician educator new to creating videos, informed by best practices as evidenced by the literature. We also produce a checklist of elements that ensure a quality video. Finally, we identify the barriers and facilitators to making such a video. We used the example of processing a piece of skeletal muscle in a pathology laboratory to make a video. We developed the video by dividing it into 3 phases: preproduction, production, and postproduction. After writing the learning outcomes, we created a storyboard and script, which were validated by subject matter and audiovisual experts. Photos and videos were captured on a digital camera mounted on a monopod. Video editing software was used to sequence the video clips and photos, insert text and audio narration, and generate closed captions. The finished video was uploaded to YouTube (Google) and then inserted into open-source authoring software to enable an interactive quiz. The final video was 4 minutes and 4 seconds long and took 70 hours to create. The final video included audio narration, closed captioning, bookmarks, and an interactive quiz. We identified that an effective video has six key factors: (1) clear learning outcomes, (2) being engaging, (3) being learner-centric, (4) incorporating principles of multimedia learning, (5) incorporating adult learning theories, and (6) being of high audiovisual quality. To ensure educational quality, we developed a checklist of elements that educators can use to develop a video. One of the barriers to creating procedural videos for a clinician educator who is new to making videos is the significant time commitment to build videography and editing skills. The facilitators for developing an online video include creating a community of practice and repeated skill-building rehearsals using simulations. We outlined the steps in procedural video production and developed a checklist of quality elements. These steps and the checklist can guide a clinician educator in creating a quality video while recognizing the time, technical, and cognitive requirements.

Women of Influence: interdisciplinary participatory approaches to understanding female leadership in the Peruvian Amazon

The Mujeres que influyen (Women of Influence) project is a collaboration between researchers at University of East Anglia and PUCP, and young women from the Junín area of Peru who are members of the National Council of Indigenous Women of Peru. It takes its starting point from an acknowledgement that although women play a fundamental role in the preservation of biodiversity and ancestral knowledge, these contributions often go unrecognized and underdeveloped (Ketty Marcelo, 2018), to the detriment of the very culture and environment that should be preserved. Our women-led participatory project, uses film (production, screening, analysis) to highlight the potential and importance for active and organised participation by these young women in their communities in order to protect and nurture their natural resources. Working alongside Asháninka and Yanesha young women, we seek to demonstrate the value of young female involvement in community decision-making, addressing the cultural and societal inequalities that may disrupt their path to leadership and influence. In this paper, we focus on the methods developed in the project, particularly the value of participatory video production as a form of activism, with the outputs serving as creative manifestos in themselves. The co-designed activities have led us to reframe fieldwork as auto-ethnographic digital collaborations that have sought to disrupt power hierarchies and facilitate the co-production of new knowledge. We reflect on how our Indigenous partners have helped us rethink issues of sustainability, resilience and alternative strategies to respond to gender dynamics, political ecologies and environmental challenges.

Affordances of in-School Video Production for a Plurilingual Adolescent with Interrupted Formal Education and Refugee Experiences: A (Hopeful) Case Study

As Canada is increasingly committing to refugee resettlement, there is a critical need to understand how youth from refugee backgrounds can be supported to achieve their full potential in Canadian schools. This multi-year qualitative ethnographic case study explores the affordances of in-school video production for one plurilingual adolescent learner with significantly interrupted formal education and refugee experiences. Youth from refugee backgrounds have been shown to utilize digital multimodal composing (DMC), defined as the use of digital tools to make meaning in multiple modes (e.g., languages, images, sounds, gestures), including video production, to express their identities and strengthen relationships. However, few studies have explored the affordances of DMC specifically for youth from refugee backgrounds with interrupted formal education, at school in their settlement contexts. Guided by sociocultural and multimodal approaches to literacy, as well as an identity investment perspective on participation in learning, the study identifies three thematic patterns of video-production affordances: (1) overcoming the language barrier; (2) showcasing fluency; and (3) countering deficit perceptions. The study helps educators and teacher-educators better understand the affordances of in-school video production for youth from refugee backgrounds with significantly interrupted formal education.

Book notes: Television Production in Transition: Independence, Scale, Sustainability and the Digital Challenge by Gillian Doyle, Richard Paterson and Kenny Barr

Book notes: <i>Television Production in Transition: Independence, Scale, Sustainability and the Digital Challenge</i> by Gillian Doyle, Richard Paterson and Kenny Barr

Video Art and Collective Memory in Turkey

The aim of this article is to present and study contemporary video practices since the 2000s in Turkey through the representation of time and collective memory. The article features the four video artists who have structured the video art scene in Turkey: Ali Kazma, Halil Altındere, Erkan Özgen and Seza Paker. This research addresses two interconnected issues: firstly, the purpose is to examine how the distinct technical parameters of video production shape a synthesized temporality. This inquiry naturally gives rise to a secondary purpose: in what manner does this constructed temporality facilitate the exploration of memory and historical discourse? The hypothesis is that the video image, both as a technical artifact and a conceptual construct, inherently possesses its unique framework for temporal construction, thereby actively contributing to novel reinterpretations of collective memory and historiography The methodology involves conducting a formal analysis of the video content. This approach focuses on examining the visual elements, composition, use of color, sound, editing techniques, and overall aesthetics of the video to gain deeper insights into its artistic significance and meaning. By employing formal analysis, the aim of this article is to decipher the visual language employed by the video artists and uncover nuanced layers of interpretation.

Exploring the Development Path of Female Leading Characters in Film and Television Works - Taking the Image Shaping of Female Characters as an Example

In recent years, people have been paying more and more attention to the development direction of the "women" group, and the image of women in society has become increasingly diverse. In today's society, film and television media are important channels that can quickly disseminate information, attract social attention, and disseminate value orientation. This paper explores the development path of female protagonists by examining the image shaping of female characters in film and television works. By analyzing the evolution of female characters in various types of film and television productions, one can see that female roles are no longer confined to traditional archetypes such as the virtuous wife and loving mother or tragic figures. Instead, they increasingly exhibit qualities of independence, bravery, confidence, and intelligence. These changes enrich the content of film and television works and provide audiences with more diverse values and role models. The study finds that the diversification of female character portrayals not only enhances the artistic quality and appeal of the works but also exerts a positive influence on society. The image of women in film and television is gradually becoming an important force in guiding social trends and promoting gender equality. Therefore, in-depth exploration and research into the development path of female characters in film and television works are of great significance for understanding social and cultural changes and promoting gender equality.

Make Me Black Music Video: A Project of DIVAS for Social Justice

The Make Me Black Music Video is a collaborative project created in 2022 by students of the STEAM for Social Change program to honor Black History Month. The initial idea for the music video was inspired when one of the STEAM for Social Change facilitators first heard the song while listening to a local Minnesota radio station, Purple Current. Also available as an internet stream, the Purple Current radio station focuses on Black music that honors the legacy of the late musician Prince Rogers Nelson. As the facilitator listened to the song Make Me Black, originally performed by Minnesotan Ashley Dubose, they saw it as a medium for teaching students the importance of seeing themselves as beautiful and joyful, while instilling pride in where they come from. Before creating their music video, students engaged in an 8-week session where they learned the history of MTV, including how the channel failed to play any artists of color until Michael Jackson’s Thriller became a global phenomenon in 1983. Students also analyzed the song lyrics, created storyboards using Polaroid cameras, and learned about the fundamentals of music video production. The original music was produced by Rich Lee and performed by Ashley DuBose. The students’ music video was filmed on location at their school sites and the DIVAS for Social Justice makerspace. It also features the artwork of educator and artist, Adam Johnson.

Application of Interactive Object Model in Sports Teaching

Traditional physical education is just repeated training without quantitative teaching and training data results. Multimedia information analysis and retrieval technology can make repeated research on the content of competition or training, and increase the quantitative analysis of training indicators. Therefore, this paper proposes an interactive compressed domain key video object model to realize the design and production of physical education video, so as to quantify the effect of physical education. This paper discusses the interactive design and application of PE teaching video from three aspects: static, dynamic, and semantic. The interactive object model proposed in this paper can formulate corresponding strategies for different key sports video objects. The distortion rate of the complete key video object is 2.3%, which is 0.09% lower than the distortion rate of the Kim2002 scheme. From a usage perspective, through the scheme proposed in this article, coaches can obtain teaching videos with simple initial extreme values on an interactive interface, and the distortion rate of the video object is lower than that of traditional schemes.

Media Pembelajaran Video Simulasi Perubahan Wujud Zat dan Bentuk Energi: Penelitian dan Pengembangan

IPAS (Social and Exact Science Education) is a subject in the Kurikulum Merdeka. This subject invite student to recognize natural anomalies by facts. However, results of the researcher's observations on the interest of 4th-grade elementary school students in learning science showed that 93.75% of students experienced difficulties in learning science, especially in the matter of changes in the state of matter and energy forms. So, based on the results of the theoretical formulation and potential problems, the researcher is interested in proposing the development of a simulation video product. This type of research is Research and Development (R&amp;D) based on 7 stages, namely, potential and problems, data collection, product design, design validation, design revision, product testing, and product revision due to limitations of materials, time, and manpower. After the prototype product is completed, the researcher validates the content, media, and language with 9 experts, with each having 3 validations: (Content validators, Media validators, Language validators) The test results show that 86% of the material validation, 92% of the media expert validation, and 96% of the language validation, it can be concluded that the simulation video product is very feasible to use with minor revisions. Furthermore, the researchers carried out a teacher and student readability test on the simulation video media. The scores obtained were 91,2% for teachers and 89,2% for students. So that simulation video products able as media supplements in learning.

Development and content validity of educational videos on self-management of fluid restriction and thirst for individuals with heart failure.

To create and evaluate the content validity of educational videos on self-management of fluid restriction and thirst for individuals with heart failure (HF). A psychometric study was conducted in three stages: (1) an integrative literature review to identify strategies for self-management of fluid restriction and thirst by individuals with HF; (2) creation of animated videos about strategies for self-management of fluid restriction and thirst; and (3) analysis of the content validity of the educational videos by 11 experts. For each criterion, the content validity ratio (CVR) was calculated; it was considered adequate when <0.636. Suggestions were evaluated by the researchers, and the videos were modified. Ten scripts and videos were created, averaging 30s each. The videos' contents were based on 11 studies retrieved from the review and one specialized website. The videos were evaluated by experts, and adjustments were made when CVR<0.636 and when allowed by the video production platform. Educational videos were developed and have satisfactory content validity evidence according to expert opinions. These videos are expected to be used as educational strategies in clinical practice to prevent episodes of decompensation due to excessive fluid volume.

Production Pathways of Television Programs Based on New Media Technology

In the context of the new media era, new media technology has become a key technology in the production of television programs. This technology transforms traditional television production methods and channels, making television programs more impactful, with superior picture quality, thereby truly achieving innovation in program production and increasing their attractiveness. This paper analyzes and studies the production pathways of television programs using new media technology. It first examines the advantages of new media technology in television program production and then explores its specific application pathways in television program production through a case study of a particular program. Additionally, it provides a forecast for the development of new media and television program production technology, aiming to promote the development of television program production.

The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective

In the fast-paced modern life, short video advertising has become the focus of digital marketing due to its convenience and efficiency. However, with the intensification of competition, how to optimize the effectiveness of short video advertising has become an urgent issue for the industry. This study focuses on artificial intelligence (AI)-generated voice in short video advertising, exploring consumers' preferences for AI voice-over and human voice-over, as well as the interaction between voice-over and subtitle availability. Through four studies, it is found that compared with AI voice-over, human voice-over in short video advertising can better reduce consumers' cognitive load, thereby enhancing their purchase intention. At the same time, subtitle types moderate the voice-over effect, with human voice performing better in the absence of subtitles, while the difference is attuned when subtitles are present. This series of studies not only deepens our understanding of the characteristics of short video advertising but also provides strategic suggestions for the video advertising. Advertisers and designers can optimize the production and dissemination strategies of short video advertising based on these findings, enhance advertising effectiveness, meet consumer needs, and achieve better marketing goals.

Analyzing the Successful Reasons on Perfect Film and Television

Due to economic growth, the cultural industry's rapid expansion, and advancements in science and technology, Perfect Word, a game company, utilized financial leverage to establish Perfect Film and Television and enter the film and television industry. This move resulted in significant profits because their film and television productions gained immense popularity among viewers. The goal of this study was to investigate the factors that contributed to Perfect World's achievements in the film and television industries. This paper examines Perfect Film and Television's precise measures, using it as a case study, and evaluates its financial statistics and the accolades it has received. The primary factor contributing to its success lies in the company's foundation of producing top-notch content, consistently broadening its distribution platforms, and venturing into international markets. To achieve further growth, Perfect Film and Television can strategically establish a comprehensive industrial chain, leverage digital technologies to broaden distribution channels, and establish a distinct traditional cultural brand. The factors that contributed to this study's success can serve as a blueprint for the expansion of other film and television enterprises.

From Interdenominational to Interreligious Ecumenism at Taizé and Le Jour du Seigneur

The ecumenical community of Taizé and the weekly television program, Le Jour du Seigneur, illustrate the tendency to move away from interdenominational ecumenism towards interreligious dialogue. This trend is evident in the yearly interreligious discussions of Le Jour du Seigneur, and the content of its weekly programs centered on major cultural issues. This Sunday television production was conceived as a dialogue with the secular and de-Christianized public in France. Does this mean the end of ecumenism as practiced since Vatican II? The method of synodality promoted by Pope Francis suggests that all churches must listen to the needs of their members in relation to their environment; hence ecumenism will be practiced differently throughout the universal church.

Book Review: Performing fear in television production: Practices of an illiberal democracy

Book Review: Performing fear in television production: Practices of an illiberal democracy