In this paper on the co-evolutionary theory development through music videos, broadcast media for the basis that it can present the guidelines of the singers ' Psy ' music video appeared in transition through co-evolutionary phenomena is confirmed practices for the purposes of this study. Singer psy was the Billboard Awards Top ten winners, on Now album listing, YouTube 5 month views performance based on the results refer to as billions viewers around the world have been attested, certainly well reveal the artistic inclinations and works that conform to analyze the characteristics of performance artists, the artist's self-organizing point selected reasons. As shown in the case of the evolution of the music video, the music video of singer Psy co-evolution characteristics are as follows. First, the interaction participation was seen as a form of communication such as Madang Nol-e. Second, it was the popularity of Korean culture kitschy fun and playful sentiments and emotions through healthy deviation. Third, the branded digital convergence environment and their culture evolved through various forms of music video to the expansion of the system are reproduced again showed characteristics. The Music Video Transition to the principles of Received (February 21, 2016), Review Result (March 7, 2016) Accepted (March 14, 2016), Published (April 30, 2016) (Corresponding author) Barng Keejung, Tel.+82-42-280-2916 Fax.+82-42-280-2389 HP. 010-3775-7575 34520 Dept. of Beauty & Healthcare, Daejeon Univ., 62 Daehak-Ro Dong-Gu, Dejeon, Korea E-mail: wp2848@nate.com A Study on the Co-evolutionary Appeared in the Music Video and Media Development Copyright c 2016 HSST 440 the co-evolution theory that explains Self-Organization, Red Queen Effect, Co-evolution of System Conformity relief map in four cases can be described, since present study, these characteristics of the music video were able to determine the possibility of co-evolution.
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