Verbal Signs Research Articles

THE CRITICAL DISCOURSE ANALYSIS ON THE FAME OF OREO WONDERFILLED ADVERTISEMENT”

Advertisement is one of functional texts which functions to commerce the audience about a product the company sells. A text in the advertisement is considered to contribute people’s intention. This paper conducts a critical analysis on the fame of a product which becomes remarkable since it rises until now, Oreo. Fairclough’s three dimensional frameworks, Gee’s seven building tasks, and Halliday’s functional grammar are employed to do the research. Therefore, this paper discusses the linguistic features, advertisement invention, semiotic aspects, and social contexts. However, the result of the research shows that, the language used in Oreo Wonderfilled advertisement has relation to power. Thus, the advertisement of Oreo does not only attract consumer but also shape the costumers’ mind through the language used both its’ audio or visual. The representation of symbolic power to capture the hearts and minds of consumers is by means of visual, audio, and verbal signs, which are analyzed using semiotics feature.

BEAUTY CONCEPT REPRESENTED ON COSMETIC ADVERTISEMENT

The issues surrounding beauty concepts such as related to women in color, how society make their own standard of beauty and how its prevalence in any mass media’s advertisements deserve our attention. Fenty Beauty tried to handle those problems related to skin tone and beauty standards. The objectives of this research were to analyze how the cosmetic advertisement represent beauty concepts according to semiotics signs, and to decipher messages conveyed by verbal (tagline) and visual signs in cosmetic advertisement represent beauty concept. The participants of this research are Rihanna and eleven models in Fenty Beauty advertisement video in each scenes. The Fenty Beauty video itself captured woman with different skin tones, hair, body sizes, ethnicity and religion. To obtain the data the researcher used two instruments namely video observation, and documents analysis. The findings investigating the beauty concepts cover the skin tones, make up, hair and face symmetry. Meanwhile, the finding examining messages there verbal and visual sign. Verbal sign was found in two types. The first is ‘the new generation of beauty’. It means as freedom of expression in creating beauty looks based on their apparences. The second is ‘Fenty Beauty by Rihanna’, it means beauty is something personality. The messages are conveyed in visual signs are everyone is beautiful in their own way with what is God already given. There’s no concrete standard for beauty relate to skintone, hairs and face symmetry. The natural make up always makes someone more gorgeous. Furthermore, the researcher would also suggest further research to incorporate readers to think critically and open-minded what they see in cosmetic advertisement.

A network model of activities in primary care consultations.

ObjectiveThe objective of this study is to characterize the dynamic structure of primary care consultations by identifying typical activities and their inter-relationships to inform the design of automated approaches to clinical documentation using natural language processing and summarization methods.Materials and MethodsThis is an observational study in Australian general practice involving 31 consultations with 4 primary care physicians. Consultations were audio-recorded, and computer interactions were recorded using screen capture. Physical interactions in consultation rooms were noted by observers. Brief interviews were conducted after consultations. Conversational transcripts were analyzed to identify different activities and their speech content as well as verbal cues signaling activity transitions. An activity transition analysis was then undertaken to generate a network of activities and transitions.ResultsObserved activity classes followed those described in well-known primary care consultation models. Activities were often fragmented across consultations, did not flow necessarily in a defined order, and the flow between activities was nonlinear. Modeling activities as a network revealed that discussing a patient’s present complaint was the most central activity and was highly connected to medical history taking, physical examination, and assessment, forming a highly interrelated bundle. Family history, allergy, and investigation discussions were less connected suggesting less dependency on other activities. Clear verbal signs were often identifiable at transitions between activities.DiscussionPrimary care consultations do not appear to follow a classic linear model of defined information seeking activities; rather, they are fragmented, highly interdependent, and can be reactively triggered.ConclusionThe nonlinearity of activities has significant implications for the design of automated information capture. Whereas dictation systems generate literal translation of speech into text, speech-based clinical summary systems will need to link disparate information fragments, merge their content, and abstract coherent information summaries.

On the transmodality of signs and their interpretants: Evidence from Peirce’s MS 599, Reason’s Rules

Abstract The paper begins with a survey of the state of the art in multimodal research, an international trend in applied semiotics, linguistics, and media studies, and goes on to compare its approach to verbal and nonverbal signs to Charles S. Peirce’s approach to signs and their classification. The author introduces the concept of transmodality to characterize the way in which Peirce’s classification of signs reflects the modes of multimodality research and argues that Peirce’s classification of the signs takes modes and modalities in two different respects into consideration, (1) from the perspective of the sign and (2) from the one of its interpretant. While current research in multimodality has its focus on the (external) sign in a communicative process, Peirce considers additionally the multimodality of the interpretants, i.e., the mental icons and indexical scenarios evoked in the interpreters’ minds. The paper illustrates and comments on the Peircean method of studying the multi and transmodality of signs in an analysis of Peirce’s close reading of Luke 19:30 in MS 599, Reason’s Rules, of c. 1902. As a sign, this text is “monomodal” insofar as it consists of printed words only. The study shows in which respects the interpretants of this text evince trans and multimodality.

Verbal and Non-Verbal Signs of “Moana Movie Poster

The study is entitled Verbal and Non-Verbal Signs of “Moana” Movie Posters. This study focused on the analysis of verbal and non-verbal signs of “Moana” movie poster and the meaning of those signs. It was aimed at identifying the verbal and non-verbal signs found in “Moana” movie posters. It was also aimed at explaining the meaning of verbal and non-verbal signs in those movie posters. The data of this study were taken from the websites namely www.impawards.com. The data were collected using the documentation method. Then, the collected data were qualitatively and descriptively analyzed based on the theories applied in this study, namely the theories of semiotics proposed by Saussure, theory of verbal and non-verbal signs proposed by Dyer, and supported with the theory of color terms proposed by Wierzbicka, and theory of color meaning proposed by Eisman. The result of analysis shows that “Moana” movie posters have verbal and non-verbal signs. The verbal signs are “Disney”, “Moana”, “Sing with Moana!”, “Sing-Along”, “Special Sing-Along Engagement”, “January 27th in Select Theatres Nationwide”, “Soundtrack Available Now”, “From the Creators of Zootopia and Frozen”, “November 23”, “In 3D and Real D 3D”, “The Ocean is Calling”, Dwayne Johnson as Maui”, and “Auli’i Cravalho as Moana”. Those verbal signs provide the information about the title, release date, movie quality, the information of actor and actress as voices over, the information about the soundtrack of the movie, as well as company and creator that produced the movie. Then, the non-verbal signs consist of shape, appearance, manner activity, background, and color.

Semiotic Analysis of ??Samsung Galaxy S8: The Travel Guide’’ Video Advertisement

This study is entitled ?? Semiotic Analysis of Samsung S8: The Travel Guide Video Advertisement.’’ the discussion of this study focuses on the verbal and visual signs. This study aimed at identifying the meaning of verbal sign and analyzing the visual sign contained in the Samsung S8: The Travel Guide Video Advertisement. The method of conducting data in the study was documentation method. The collected data were analyzed by using descriptive qualitative method according the theory of meaning by Leech (1983) to analyze the meanings of verbal signs and the theory of visual sign communication proposed by Dyer (1993) which is aimed to analyze the elements of visual sign. The result of the analysis shows verbal signs in the spoken implied meanings that want to be conveyed by the narrator. And the visual sign in the video advertisement has the elements which included some categories such appearance, manner, activity, props, setting, and analyzing photograph or images.

Verbal and Visual Signs of the Greenpeace Advertisements

This study entitled “Verbal and Visual Sign of the Greenpeace Advertisement” is intended to identify the verbal and visual sign presented in Greenpeace advertisement, to find out the messages conveyed in Greenpeace advertisement, and to analyze the relations between verbal and visual signs in Greenpeace advertisement. The data in this study were taken from three Greenpeace advertisements inadso ftheworld.com. This study was using documenting method to collect the data and qualitative method to analyze the data. The data were analyzed based on the theory proposed by Barthes as cited in MacEachren (1995), in the two systems of signification which formulates that a sign is a system consisting of expression (E) which relates (relation –R-) to the content (C), the theory proposed by Leech (1972) which focuses on the standard component of press advertisement, and the theory proposed by Halliday and Hassan (1985) in the three features of context of situation. The result of analysis shows that the verbal signs appear as the texts, words, or sentences in the advertisement. On the other hand, visual signs appear as a picture on the advertisement for the message conveyed can be seen from the denotative and connotative meaning of the advertisements. Therefore, verbal and visual advertisements support one another in presenting the message of the advertisement itself.

Reading Pictures

Reading pictures means first digesting the words that inhabit or surround them: words in pictures, words framing pictures by way of titles or wall captions, and words of the texts to which pictures allude. But while pictures almost always come to us embedded in language, they are not the same as texts. Even though many elements of pictures may be construed as signs, a pictorial sign is not the same as a verbal sign or a textualized image, nor is it anything like a noun or verb, as Louis Marin proposed. To read pictures, we must reckon with these differences as well as with their subsemiotic attributes—their marks. We must be willing to read whatever remains illegible in a textual sense, whatever in a painting resists being verbalized or turned into a sign. In so doing, we challenge and stretch our conception of what it means to read anything at all.

ЛІНГВОКОНЦЕПТУАЛЬНИЙ СТАТУС ЗНАКІВ МАТЕРІАЛЬНОЇ КУЛЬТУРИ СЛОВ’ЯНСТВА

The article deals with linguocultural and linguosemiotic analysis of verbal signs of Slavic monetary culture. They are embedded in the mental processes of humanity and the semiosphere of the entire culture. The signs of monetary culture are represented by the categories of abstract conceptual, scientific thinking, have a syncretic semiotic status, and at the same time are material carriers of socio-cultural information. In the language they are reflected mainly by the economic and social term “value sign”, ethical and axiological definition of “value sign”, historically conditioned by the metonymy “sign of gold” and the derivative formation “sign of money”. The article demonstrates the linguoconceptual status of money within the conceptual sphere of monetary relations. This conceptual sphere is influenced by the Anglo-American linguistic and mental tradition with features of anthropomorphization and material sacralization. It includes the basic concept of MONEY with contradictory evaluation, the universal ancient concept of WEALTH in correlation with other concepts and linguistic-cultural types that reflect the monetary culture of Slavs: LABOR / JOB , TIME, PROPERTY, POWER, HEALTH, TRADE, SERVICE, BUY VS. SALES, RISK, MARRIAGE, GLORY, HAPPINESS, SUCCESS, FREEDOM / WILL VS. BONDAGE, CRIME, SIN, BRIBERY, DECEPTION, DANGER, with the concepts of modernity PUNCTUALITY, LEADERSHIP, PARTNERSHIP VS. COMPETITION, INVESTMENT, AMERICA, EUROPE, DOLLAR, EURO, also with linguocultural types BUSINESS PEOPLE / BUYER, BUSINESSMAN and in cultural and philosophical opposition to YOURS VS. BORROWED, GOOD VS. EVIL, FATE VS. DISTRESS, TOP VS. BOTTOM, GOD VS. DEVIL, LIFE VS. DEATH.

Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine

This article is entitled “Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine”. The aims are to describe the meaning and function of verbal and visual signs and how their interrelations are. The source of the National Geographic Traveller Magazine from which the three advertisements are selected, these selections are due to advertisements present good combination of colors, pictures and word choices than another advertisement which also consist of verbal and visual signs. The research is done through library research with documentation method and observation technique was applied to collect the data, the qualitative method was used to analyze the data based on the theory of meaning and function by Leech, theory of signs by Chandler, and use of color by Cerrato. The result of the analysis shows that the advertiser tends to use conceptual meaning and informational function to deliver or give information to the readers about the product itself. The verbal and visual signs are related to one another, verbal sign as the part that describes what is meant by visual sign and the visual sign as the part that illustrates what is meant by the verbal sign. So, what is shown in the visual sign is appropriate with what is written in the verbal sign and vice versa.

Sign language agreement: A constraint-based perspective

The paper addresses verbal agreement in German sign language from a constraint-based perspective. Based on Meir's Agreement Morphology Principles it presents an HPSG analysis of plain, regular and backwards agreement verbs that models the interaction between phonological (manual) features and syntactico-semantic relationships within a verbal sign by well-defined lexical restrictions. We argue that a sign-based declarative analysis can provide an elegant approach to agreement in sign language since it allows to exploit cross-modular constraints within grammar, and hence permits a direct manipulation of all relevant phonological features of a verb depending on its syntactic and semantic properties.

Twórczość rysunkowa dziecka w kontekście tworzenia przez nie znaku plastycznego i odkrywania znaczenia

Celem artykułu jest zwrócenie uwagi na analizę twórczości plastycznej dziecka w kontekście kształtowania się znaku plastycznego. Twórczość plastyczna dziecka jest jedną z jego pierwszych i podstawowych form komunikowania się niewerbalnego z otoczeniem. Potrzeba rysowania jest naturalną potrzebą ekspresji dziecka określoną jego rozwojem psychofizycznym. Moje aktualne zainteresowania badawcze skupiają się wokół twórczości rysunkowej dziecka w kontekście tworzenia przez nie znaku plastycznego i jego znaczenia. Zagadnienie to jest wynikiem obserwacji i analizy struktury dziecięcego rysunku pod kątem kształtowania się rysunkowego obrazu przedmiotu powiązanego z oddziaływaniem znaku werbalnego. Takie podejście badawcze stwarza nową perspektywę badań twórczości rysunkowej dziecka w aspekcie rozwoju znaków rysunkowych i ich znaczeń oraz procesów komunikowania się.

Methodological bases of conceptology: features and structure of the linguo-cultural concept

In this article, two approaches to the studying the concept are investigated. The first approach defines concepts as complex, organized semantic forms. The second approach denotes that the concept and the term are used as synonyms and are interchangeable. As a result of the study of various interpretations of the term "concept", the following basic features of the concept are singled out: the availability of the name; cognitive character (ability to process, store and transfer knowledge and experience); an open mental structure, capable to changes and transformations; verbalization through various linguistic units; cultural and historical reference; value character; presence of both verbal and non-verbal forms. The concept, being a unit of cognitive level, reflects a linguistic view of the world. It consists of perceptions and associations arising in the human mental process which are expressed by means of the verbal signs, concepts corresponding to them, the peculiar "labels" which have taken roots in our mind.

Methodological bases of conceptology: features and structure of the linguo-cultural concept

In this article, two approaches to the studying the concept are investigated. The first approach defines concepts as complex, organized semantic forms. The second approach denotes that the concept and the term are used as synonyms and are interchangeable. As a result of the study of various interpretations of the term the following basic features of the concept are singled out: the availability of the name; cognitive character (ability to process, store and transfer knowledge and experience); an open mental structure, capable to changes and transformations; verbalization through various linguistic units; cultural and historical reference; value character; presence of both verbal and non-verbal forms. The concept, being a unit of cognitive level, reflects a linguistic view of the world. It consists of perceptions and associations arising in the human mental process which are expressed by means of the verbal signs, concepts corresponding to them, the peculiar labels which have taken roots in our mind.

Implementing the ‘Prevent Duty’ in England: the semiotisation of discourse and practice in further education

ABSTRACT This paper examines the implementation of the Prevent Duty to actively promote fundamental British values in English Further Education (FE). After critically reviewing the history of Prevent and the 2015 Duty to identify evidence of radicalisation in FE, data from interviews of strategic decision-makers in two distinct cases is analysed. The identification, interpretation and recirculation of verbal, graphic and behavioural signs of radicalisation is highlighted. Pinpointing a ‘semiotisation’ of the Prevent agenda, practical and conceptual implications are discussed. First, we identify a practical preoccupation with signs, specific beliefs about how they work, and how decision-makers deal with them. Second, we divide these beliefs conceptually into univocal and polyvocal semiotisation, referring to the degree to which signs are understood as unequivocal indicators of meaning. We underline significant variations in practice in this context and implications which, we argue, link practice and research to inform the fields of (edu)semiotics and policy enactment.

Verbal and Non Verbal Signs in the First Episode of Webtoon Orange Marmalade

This study is entitled Verbal and Nonverbal signs in the first episode of webtoon Orange Marmalade. This study mainly focuses on the analysis of signifiers and the signified of the verbal and nonverbal signs and their relationship in creating an event in the first episode of webtoon Orange Marmalade. Semiotic theory by Saussure’s was applied to analyze the first problem about signifying of the verbal and nonverbal signs while McCloud’s theory of relationship in comic was applied to analyze the second problem. Qualitative method was applied in the analysis of this study. The source of data was taken from the first episode of Webtoon entitled Orange Marmalade by using documentation method. The data were presented descriptively in the form of table and diagram. All types of signs found in the first episode of webtoon entitled Orange Marmalade consist of signifier and signified by verbal and nonverbal sign. The analysis reveals that the meaningful event is created by the relationship between verbal and nonverbal signs comprised in each panel within a page of the webtoon. The analysis also shows that both verbal and nonverbal signs support each other in conveying the idea.

Sticker Emoticons Used in LINE Messenger; A Semantic Study

This paper is entitled Sticker Emoticons Used in LINE Messenger; A Semantic Study. This study aims to identify and discuss visual, verbal signs and analyze the meaning and relationship between verbal and visual signs applied of sticker emoticon in the LINE messenger. The reason for choosing sticker emoticons is that they have great visualization that can present the human feelings in sending instant message as a media of communication. The data source was sticker emoticon from LINE group namely “SEVEN’ICHI”. In collecting the data, the method used is documentation. The data were taken from the screenshots of the messages using sticker emoticon. The collected data were qualitative analyzed based on the theories applied in this study, namely the theory of semiotics proposed by Saussure, and theory of sign proposed by Peirce. The data were presented in the form of table and description. The result of the analysis shows that there are two types of sticker emoticons found in Line messenger, big and small sizes. The difference of those could be seen from the size in which the big ones are created in the full body size while the small ones are only in the form of the heads.The signs consist of signifier and signified on verbal and visual sign. There were 21 verbal and visual signs found in this study, as well as Representamen, Object and Interpretant. In this study the sticker emoticons in LINE Messenger mean carry, happiness, sadness, satire, mental activities and physical activity. A sign cannot have a totally meaningless signifier or a completely formless signified and it cannot stand alone (Saussure 1983, 101; Saussure 1974, 102-103).

Color Terms and Verbal Signs in Women Skin Care Product Online Advertisement

The title of this study is “Color Terms and Verbal Signs in Women Skin Care Product Online Advertisement”. The aims of this study are to find out the color terms and verbal sign, to describe the meaning and function of color and verbal signs, and their relationships that are found in three different women skin care product of the online advertisements. The data of this study were taken from three different websites of women skin care namely www.ponds.com, www.bioderma.com and www.laneige.com. Documentation method and the qualitative method were used in this study. There are three theories applied in this study, the first theory is theory of sign by Saussure cited in Chandler 2001 in order to analyze the meaning of color terms and verbal signs.The second theory is the theory of meaning and function proposed by Leech (1974) was used in order to find out the meaning and function of color terms' role and the verbal signs on each advertisement which also supported by the theory of color meaning symbolism proposed by Morton (1997). The results shows that there is a strong relationship between colors and verbal signs' role on each advertisement which supported by the model illustration in order to give impression for the readers to but the product.

Uma “tipo/icono/grafia” dinâmica em cartazes de filmes brasileiros

This article has Brazilian movie posters as its object of study and tries to inves gate how they con nue a project that integrate verbal sign and its iconic interfaces, from the origins of the western visual poetry to the recent creative processes in printed media. The reflections intend to demonstrate how this hybrid communicative products explore interchangeable signs between form and sense, words and images, looking for a possible (re)articulation of questions linked to gestalt perception. An intersemiotic reading enphasizes the importance of considering a kind of “typo/icono/graphy” in the language of the contemporary posters, based on Charles Sanders Peirce’s theoretical concepts.

Functional reorganization of the conceptual brain system after deafness in early childhood.

The neurodevelopmental consequences of deafness on the functional neuroarchitecture of the conceptual system have not been intensively investigated so far. Using functional magnetic resonance imaging (fMRI), we therefore identified brain areas involved in conceptual processing in deaf and hearing participants. Conceptual processing was probed by a pictorial animacy decision task. Furthermore, brain areas sensitive to observing verbal signs and to observing non-verbal visual hand actions were identified in deaf participants. In hearing participants, brain areas responsive to environmental sounds and the observation of visual hand actions were determined. We found a stronger recruitment of superior and middle temporal cortex in deaf compared to hearing participants during animacy decisions. This region, which forms auditory cortex in hearing people according to the sound listening task, was also activated in deaf participants, when they observed sign language, but not when they observed non-verbal hand actions. These results indicate that conceptual processing in deaf people more strongly depends on language representations compared to hearing people. Furthermore, additionally enhanced activation in visual and motor areas of deaf versus hearing participants during animacy decisions and a more frequent report of visual and motor features in the property listing task suggest that the loss of the auditory channel is partially compensated by an increased importance of visual and motor information for constituting object knowledge. Hence, our results indicate that conceptual processing in deaf compared to hearing people is more strongly based on the language system, complemented by an enhanced contribution of the visuo-motor system.