Abstract
This study is entitled ?? Semiotic Analysis of Samsung S8: The Travel Guide Video Advertisement.’’ the discussion of this study focuses on the verbal and visual signs. This study aimed at identifying the meaning of verbal sign and analyzing the visual sign contained in the Samsung S8: The Travel Guide Video Advertisement. The method of conducting data in the study was documentation method. The collected data were analyzed by using descriptive qualitative method according the theory of meaning by Leech (1983) to analyze the meanings of verbal signs and the theory of visual sign communication proposed by Dyer (1993) which is aimed to analyze the elements of visual sign. The result of the analysis shows verbal signs in the spoken implied meanings that want to be conveyed by the narrator. And the visual sign in the video advertisement has the elements which included some categories such appearance, manner, activity, props, setting, and analyzing photograph or images.
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