Verbal Part Research Articles

Comparison of language awareness in Kurdish-Persian bilingual children and Persian monolingual children

The present study examines language awareness between bilinguals and monolingual children. Language awareness is a person's explicit understanding of language and its role in thinking, learning, and social life, which is associated with executive functioning. Delis-Kaplan Executive Function System (D-KEFS) test was designed to evaluate executive functioning. The test includes two parts: verbal and non-verbal. In this study, the verbal part including Twenty Questions, Word context, and proverb of D-KEFS was used. Kurdish-Persian bilinguals and Persian monolinguals attended this study. The results showed that in the Twenty Questions, word context, and proverb, there was a significant difference between bilinguals and monolinguals. Bilinguals outperformed monolinguals in both twenty-question and word context tests, while they performed lower on the proverb test. It can be concluded that bilingualism affects language awareness and also influences different aspects of executive functioning in different manners.

REGARDING THE PROBLEM OF MULTIMODALITY IN THE SCREENING OF LITERARY WORKS

This article explores the problem of multimodality through the example of films, which are a synthesis of different modes (or codes), such as the verbal part in its combination with other components of the film text. The objects of study are motion pictures that are screen adaptations of literary works, i. e. which are based on the actual verbal texts. Therefore, the main attention in the study is comparing the text of a literary work and the film text of its screen version, especially what was included in the latter and what was eliminated, changed, or modified. This takes into account whether the eliminated components have been compensated for by other code systems and how the modifications that occur with the verbal text in the process of its screening can be argued, as well as what kind of qualitative and content reorientation occurs with the text basis when it is screened. As an example we use the screen version of the novel The Wall by the Austrian writer Marlene Haushofer, which represents the notes of a woman who survived an inexplicable catastrophe, after which she remains behind a glass wall in absolute isolation. The direct object of the study is the author’s monological speech of the main (and the only) heroine. Her language consists of a mixture of the three main classical compositional speech types (CST) of the text — description (descriptive), narration (narrative) and reasoning (argumentative). The purpose of the article is the comparative analysis of these CSTs in both works in the aspect of multimodality. The objectives of the study are: 1) identification of fragments of the film and novel texts, representing different CSTs; 2) comparison between the film text and the text of the novel; 3) highlighting the main linguistic means characteristic of these CSTs; 4) analysis of ways to compensate for eliminated fragments with the help of other modes or code systems used in cinematography. The article uses such research methods as comparison, contextual and semantic analysis. The first study comparing the text of the novel by M.Haushofer with its cinematic version made it possible to reveal that in the process of film adaptation with the literary text-base (even when it’s treated with care), significant transformations take place, leading to the modification of its content.

THE MULTIMODAL СONTENT OF THE FIRST GERMAN LANGUAGE TEACHING MANUALS

The information explosion caused by the invention of printing in the middle of the 15th century, the Reformation and Luther’s activities led to the elevation of the German language to the level of “high” languages in which it was possible to teach in German schools in addition to the three sacred languages. For the first time, the German language became not only an object of description, but also an object of instruction in German schools, where, along with the abacus and the basics of the Law of God, they taught reading and writing in their native German. There is a need not only for linguistic comprehension of the German language, but also for its introduction into teaching. The communicative practices presented in the first literacy manuals in German reflect a multimodal process carried out through three main information channels — verbal, prosodic and visual. The article describes the formation of the process of integrating verbal information, focused primarily on the teacher, with prosodic (syllabification, onomatopoeia and sound production, etc.) and non-verbal, visual, information contained in tables, graphics and pictures (taking into account gestures, facial expressions, etc.), designed for the student. The objectives of the article are to describe the functional interaction and the invasive potential of verbal, visual, sound and graphic signs in the process of communication when teaching literacy in German. The content of the analyzed literacy manuals of the 16th–17th centuries, compiled by Valentin Ikelzamer, Fabian Frank, Peter Jordan, Ortolph Fuchsberger, etc., demonstrates the dynamics of the development of this type of text from monomodal verbal manuals, through the inclusion of tables and diagrams in the verbal text to the integrative embedding of a picture (image) in a verbal context and the “centric” inclusion of a staged image, in which the leading role is given to the image, and the verbal part acts as an explanation.

КРЕОЛИЗОВАННЫЕ ТЕКСТЫ В СОВРЕМЕННОМ ЯЗЫКОВОМ ОБРАЗОВАНИИ: ДИДАКТИЧЕСКИЙ АСПЕКТ

The global transformations of the modern world affect all spheres of life including the system of linguistic education, actualizing the appeal to original and effective means of managing the educational and cognitive activity of students. The potential of crealized texts is of particular interest in this aspect. By visualizing information they ensure the adequacy of its semantic perception, expand the range of background knowledge, contribute to the assimilation of lexical and grammatical material and help launch the mechanism of verbal communication. The theoretical study made it possible to define a creolized text as a complex text formation in which verbal and non-verbal elements are combined into a single visual, structural, semantic and functional whole, facing a complex impact on the addressee. Creolized texts include scientific and technical, newspaper and journalistic and illustrated artistic texts, instruction texts, comics, poster boards, postcards, posters, advertising texts. The basic functionality of the non-verbal component of creolized texts is represented by informative, attractive, aesthetic, expressive and communicative functions. According to the amount of information transmitted and the role of the image, the creolized texts are classified into rehearsal, additive, highlighting, oppositional, integrative and figurative-centric ones. The degree of connection between the image and the verbal part of the text serves the basis for determining texts with zero, partial or full creolization. The course of experimental work revealed that the didactic potential of comics in modern linguistic education at the initial stage of teaching a foreign language is expressed in the possibilities of using them to create an emotional image of the topic being studied by students. Due to combining visual and auditory images into a single system the speed of speech perception and understanding increases. Purposefully selected foreign language comics contribute to an adequate understanding of their content, the expansion of students’ active and potential vocabulary, the formation of lexical and grammatical skills. The study found that the verbal supports of comics stimulate the development of skills to express one’s own opinion, to choose adequate ways to solve communicative and cognitive tasks. Comics are presented as a means of increasing motivation to learn a foreign language forming linguistic and cultural competence, students’ desire for self-education.

Maskot as a tool of image formation

Introduction. Due to the communicative and psychological influence of the brand character, as an audiovisual element of the advertising message has an undeniable advantage over its other elements, especially when it comes to the verbal part of the advertising message. The relevance of the researech is due to the information overload of the modern advertising market, in which experts try to attract the attention of the target audience and interest them in unusual properties, characteristics of the brand with the help of mascots, thus helping to communicate with consumers. Research methods. Achieving the goals of the article is provided by using methods: axiomatic method was used to study and definition of the conceptual apparatus, generalization of criteria and classifications of mascots in terms of mass communications; analytical method was used for studying global trends in creating brand characters; empirical method was aimed to generalize the practical experience of attracting brand character; comparative method helped to generalize practical experience of involving brand characters in Europe and the USA. The results and discussion. Psychologists say that one of the vital factors for a person is communication. In the process of communication a certain attitude, impression, emotion, etc. is formed. Brands have long been communicating with the audience, not just offering a product or service. Advertising gives people an example of people’s behavior that will make their lives easier or brighter. Conclusions. Thus, analyzing the theoretical material, we can conclude that a brand character is an effective tool for image formation. Brand characters have become mascots for many organizations and companies. Examining the various characteristics of the brand character, it was found that this is a real or fictional character who has his character, features, history and is used to strengthen the brand as part of the image strategy.

Accusative Licensing of Nouns in Turkish

The observation that some Turkish nouns license accusative marking of their complements has puzzled linguistics for the last three decades. The first and the most common hypothesis is that such nouns are part of light-verb compounds in their infinitive nominal form where the verbal part is dropped. In this paper, I argue that light-verb hypothesis is incorrect by providing several constructions where it fails to account for. I propose an alternative, two-part hypothesis. The first part is independent of the light-verb constructions and claims that in Turkish, the accusative case is licensed by verb stems rather than finite verbs. This is a natural corollary of a yet larger hypothesis about the structure of syntax trees for languages like Turkish which claims that the syntax trees go deeper than the word level. The leaves of such trees are morphemes or morpheme groups and the whole of infection/derivation is considered within a single morphosyntactic structure. The implication is that as far as the case-licensing is concerned, only the verb stems license accusative case. In constructions where a deverbal noun seems to be licensing accusative case, it is actually the verb stem in the noun’s derivation tree that licenses the accusative case. The second part of the hypothesis is the claim that the case-licensing nouns are actually lexicalizations involving multiple adjacent leaves in the morphosyntactic tree. The most common manifestations of this are the lexicalizations of verb stem-participle pairs through replacement with templatic surface forms borrowed from Arabic. The new proposal naturally explains the observation that accusative licensing is most common for a small set of words borrowed from Arabic. I illustrate that these words are the templatic forms of their multi-morpheme counterparts in Turkish which correspond to deverbal nouns, adjectives or adverbs.

Specific peculiarity of the forensic veterinary expert conclusion structure according to the research of fowl corpse results

The article identifies and systematizes some issues of the forensic veterinary expert conclusion structure according to the research of fowl carcass results. It is claimed that the sequence of fowl carcass examination results presentation is determined by a forensic veterinary expert with account the examination specifics, the object study state and the issues nature raised by the subject of examination appointment for the expert decision. It is shown that the peculiarity of its introductory part is a specific issues list raised for the forensic veterinary expert decision by the research subject. Mandatory elements of the “Research” section in the expert's conclusion is a statement of the individual documents study results in the proceedings and directly related to the examination (extract from the animal's health history, fowl ambulatory card, site inspection report, etc.), carcass registration data, results of its external and internal research according to certain algorithms description, results of additional researches (forensic chemical, histological, forensic toxicological, etc.), forensic veterinary diagnosis and the synthesizing part conclusion formulation. The final part of the expert's conclusion is the questions answer to the mentioned in the introductory part in a categorical or, as an exception, in a probable form. Be sure to indicate the damage nature or pathological changes, their location, the cause of fowl death, the causal relationship between the damage caused to the fowl health and the onset of its death. The appendices peculiarity is that they are drawn up in the photo tables form, which carry information about the fowl carcasses forensic veterinary examination stages, supplement and confirm the expert's opinion verbal part.

О функционировании знаков препинания в рекламной коммуникации глянцевых журналов (на примере российского издания международного журнала Tatler)

The article analyzes the features of the use of disjunctive, intensifying and separating punctuation marks in the advertising texts of commercial communication of glossy magazines. The relevance of the topic is due to linguists’ interest to the normative aspect of punctuation of the verbal part of advertising messages, to the influencing potential of paralinguistical active means, including syngrahemics. The research material is glossy periodicals, which, due to the special content and accumulation of various types of stereotypical ideas, ensures the effectiveness of the advertising text. The author comes to the conclusion that in the commercial advertising texts of the glossy magazine “Tatler” the dash is the most effective punctuation mark in terms of the optimal combination of segmenting and interpretive potential. It is noted that in the advertising text the punctuation marks become an auxiliary means of influencing the recipient's psychoemotional state to the verbal component in accordance with copywriter’s idea.

О функционировании знаков препинания в рекламной коммуникации глянцевых журналов (на примере российского издания международного журнала Tatler)

The article analyzes the features of the use of disjunctive, intensifying and separating punctuation marks in the advertising texts of commercial communication of glossy magazines. The relevance of the topic is due to linguists’ interest to the normative aspect of punctuation of the verbal part of advertising messages, to the influencing potential of paralinguistical active means, including syngrahemics. The research material is glossy periodicals, which, due to the special content and accumulation of various types of stereotypical ideas, ensures the effectiveness of the advertising text. The author comes to the conclusion that in the commercial advertising texts of the glossy magazine “Tatler” the dash is the most effective punctuation mark in terms of the optimal combination of segmenting and interpretive potential. It is noted that in the advertising text the punctuation marks become an auxiliary means of influencing the recipient's psychoemotional state to the verbal component in accordance with copywriter’s idea.

Taking care of a real self - description of the psychotherapeutic process of a patient with narcissistic personality disorders in the field of dance/movement psychotherapy

Abstract Introduction: Dance/movement psychotherapy (DMT) is a psychotherapeutic trend that belongs to the approaches that involve working with the body. Thinking about a wider perspective, DMT belongs to the group of action-oriented psychotherapies. It assumes that the person, while moving, can show his/her emotional states. Additionally, it can lead to development and personal integration. The goal is to deepen awareness. Psychotherapy with dance and movement is practiced among psychotic patients, patients suffering from neurotic or personality disorders, and as a method of personal development. The aim of the work is to describe the psychotherapeutic process of an individual client in the field of dance/movement psychotherapy as a method in which dance leads to development and personal integration. Material and method: Working with a client, Beata, took place in a strictly defined setting. Meetings took place once a week in the same office during 55 minutes. They were of an individual nature. First, Beata was diagnosed according to the DSM-5 [1] and ICD-10 [2] classification, which was supplemented with the PDM-2 diagnosis [3]. During the therapeutic work, the phenomena of transference and countertransference were taken into account, the patient’s behavior was interpreted according to John Bowlby’s attachment theory and mentalization. During practicing DMT it is important to take care of Authentic Movement method, observation of movement using the Laban Bartenieff Movement System (LBMS) method and the Kastenberg Movement Profile (KMP). Results: The changes that DMT psychotherapy started to bring were observed both in the client’s movement and in the verbal layer. The client has acquired the ability to observe her feelings and needs. This influenced her perception of announcement heard from different people and the decisions she made. The DMT therapy with Beata is not over yet, which makes it possible to take a deeper look at topics related to therapeutic goals. Conclusions: Dance/movement psychotherapy has proved to be an effective method of working with patients with personality disorders psychopathology of the narcissistic type. This method makes it possible to build a sense of the patient’s boundaries and needs, and to strengthen self-esteem. Sessions seem to be very helpful in integrating inner life, feelings and experience. In addition, it helps in dealing with the internal tension of patients and gives the opportunity to expand ranges of movement. In the verbal part, it is possible to discuss the problems that the client carries within himself, which cause him fear, anxiety and other unpleasant emotions.

ЗВ’ЯЗОК АВТОР – СПОЖИВАЧ У РЕКЛАМНОМУ ПРОДУКТІ (НА МАТЕРІАЛІ ВІЛЬНОГО АСОЦІАТИВНОГО ЕКСПЕРИМЕНТУ)

<p><strong><em>The purpose</em></strong><em> of our study is to track and analyze the effectiveness of promotional products through the associative reactions of the recipient to its components (pictorial and textual).</em></p><p><strong><em>Research methodology.</em></strong><em> The main research method is a free associative experiment. In the course of the study, an experiment was carried out with incentives, which were advertising products, and not individual concepts. The specificity of such material lies in the inextricable connection between the verbal and non-verbal parts of one product: the advertising slogan and the image that accompanies it is an integral complex of impact on the consumer. Methods of analysis and generalization were used at different stages.</em></p><p><strong><em>Results</em></strong><em>. The article presents the main approaches to creating incentive lists for a free associative experiment. Advertising products are analyzed to achieve the communicative goal, using a free associative experiment on advertising components. It is established that each component of advertising is an information carrier that is important for advertising of both types. Messages can be duplicated in different parts, supplemented or send the recipient to a completely different topic. Thus, the analyzed advertising product about abortion in its components carries different information for perception, which weakens the effect of advertising. The image and the text for DOVE soap advertising complement each other informationally, creating a three-dimensional image of the advertised product. «Coca-Cola: Discover Yourself» advertising is dynamic because it combines procedurality in a slogan and a recognizable pictorial element. This overlay causes a powerful driving effect.</em></p><p><strong><em>Novelty.</em></strong><em> For the first time a free associative experiment was used to study advertising materials on the effectiveness of perception of their components.</em></p><p><strong><em>Practical meaning.</em></strong><em> Theoretical materials of the article can serve as a basis for further scientific research </em><em>and be </em><em>used in the study of the advertising market.</em></p><p><strong><em>Key words:</em></strong><em> free associative experiment, stimulus list, advertising product, slogan.</em></p>

On the nature of arguments in event nominals

The present paper examines deverbal event nouns in Kaqchikel (Mayan) that consist of both nominal and verbal projections. Contrary to the recent proposal made by Imanishi (2020), who argues that nominalized verbs in Kaqchikel obligatorily lack an external argument projection, we demonstrate that intransitive unergative predicates maintain their external arguments under nominalization. We further propose that event -ik nouns in Kaqchikel are derived via predicative control with the verbal part being predicated of the possessor DP introduced in Spec,nP (in the spirit of Landau 2015). Additional support for this comes from the behavior of antipassive predicates under nominalization, which preserve the internal argument instead of the external one.

Latin saying «pecunia non olet» in the structure of creolized texts

The article analyzes a new form of Internet communication - a creolized text consisting of two inhomogeneous parts – visual and verbal. The object of the research is Internet memes, as the most frequent cases of creolized texts.The Internet meme is a single semantic entity, in which the visual and verbal parts are combined with each other in different ways. Memes, the verbal part of which is represented by the Latin saying "money does not smell" (pecunia non olet), were selected for the analysis. The purpose of the research is to study the parameters of semantic relations between text and images. The attention is drawn to diverse linguistic and creative forms of transformation and reinterpretation of this statement to create the effect of defeated expectancy. Techniques of language play in the texts of the verbal part also contribute to the achievement of a humorous effect.

The influencing potential of the conflictogenic media space in the aspect of legal culture

The authors consider the problematic field of conflictogenic media space in a linguistic-legal aspect. The goal of the article is to present the individual results of linguistic and psycholinguistic studies of polycode controversial texts. In expert practice the authors actively employ the emotional-lexical assessment of verbal and non-verbal models, the assessment of the rhythmic brain activity during the perception of the entire text, the assessment of the rhythmic coherence in the perception of individual parts of the text and their comparison, the technique for recognizing the hidden motives of the object behavior in the process of its professional activity, analysis of the individual coefficients of the text impact on the individual and mass consciousness and subconsciousness. Conflict genes are demonstrated and described in this work. These are the minimum significant units of the component of the conflictogenic media space. The specific character of the polycode text, the texture of which consists of verbal and non-verbal parts, is demonstrated. The quantitative and qualitative results of the research performed are determined by the potential of classical linguistics and related branches of knowledge for solving polycode text problems using the developed software products in the field of psycholinguistic investigations.

Функции вербального ряда в графических рассказах для детей (на примере рассказов Н. Олейникова про Макара Свирепого)

Функции вербального ряда в графических рассказах для детей (на примере рассказов Н. Олейникова про Макара Свирепого)

Nonverbal means of emotions

Anthropocentric paradigm of modern linguistics is characterized by an increased interest in the problems of language and speech representation of emotions. Emotions play a vey important role in cognition of the world and its understanding. Emotions are not yet a form of cognition, but they cause certain experiences in the human’s mind, that is, the experience of his attitude to himself, to reality, to cognition and activity. It is a specific, unique form of cognition, reflection and evaluation of the surrounding reality by an individual. The attitude of certain objects to the existence of a person as a natural and social being, to his needs and aspirations and individual’s attitude to them is reflected in emotions. The research of emotions is impossible without a comprehensive analysis of nonverbal behavior as biologically determined system, which is an integral part of the process of communication. There are at least two semiotic planes of emotions - verbal, representing the linguistic expression of emotions and nonverbal representing physiological manifestation of emotions. All human interaction with the environment has a certain emotional coloring. Emotions are naturally included in the communication between people. This emotional attitude accompanying verbal expression, forms nonverbal aspects of information exchange – non-verbal communication. The peculiarity of the elements of nonverbal communication is that they are formed earlier than the verbal part of the utterance, which is superimposed on the previously expressed nonverbal part. Different kinds of relationships can develop between verbal and nonverbal components. As a rule, the emotional context of speech, followed by paralinguistic component is identical to its logical sense and greatly enhances it. The main nonverbal means of expressing emotions are kinetic, phonic, graphic and proxemic.

A Cognitive Study of the NP+de(的)+VP Structure in Mandarin

The article presents a cognitive account of the NP+de(的) +VP structure in Mandarin. By making its syntactic functions and cognitive motivations explicit, it shows that the relationship between the constituents of the structure is subject-predicate rather than modifier-head as claimed by previous studies. Based on the new proposals that the structure is exocentric and the particle de is a nominalizing infix, the article offers a possible solution for the long-debated contradiction between the overall nominal functions of the structure and its constituents’ verbal part of speech. We conclude that a cognitive linguistic approach to analyzing structures in Mandarin can be useful in producing a picture of the formation of the structures and revealing how they are cognitively motivated. This study contributes to the development of cognitive studies on Chinese grammar and sheds light on Chinese language instruction in the long run.

ПРОТИВОПОСТАВЛЕНИЕ В КАРИКАТУРЕ ВЕЛИКОЙ ОТЕЧЕСТВЕННОЙ ВОЙНЫ

The article has for an object to determine themes of the Great Patriotic War cartoons based on the contrast between of two pictures and to detect and describe aims that cartoonists try to achieve with help of the political cartoons under study. The author conducts research of the Great Patriotic War cartoons created by Kukryniksy, a group of caricaturists, which M.V. Kupriyanov, P.N. Krylov, and N.A. Sokolov belonged to. They often involved S.Ya. Marshak in the work on the verbal part of their political cartoons. Some of the political cartoons under study give an example of wholeness of his rhymes and the painter’s pictures. The author treats the political cartoon of the Great Patriotic War as a message that is addressed to the Russian language personality and is a polycode one, which presupposes that information, which caricaturists code into the cartoon, is a result of cooperation between iconic and verbal means. Using Yu.N. Karaulov’s idea about the structure of the language personality, the author describes the encoding-decoding process of political cartoons meaning, in forming of which codes of different semiotic systems take part, as projections onto different levels of the language personality where these projections activate a certain string of associative links. The analysis of the political cartoons under study made it possible to detect five themes discussed in them: change of the state of things, change of personage’s emotional state, personage’s intention and results of its realization, action-and-reaction, personage’s mask and his real identity. Describing the political cartoons, the author ascertains that, combining two pictures based on the contrast within the bounds of a political cartoon, the caricaturists fulfill specific range of tasks. (1) The contrast of pictures, which contain both similar and different elements, furthers directing and holding of addressee’s attention. The caricaturists stimulate the addressee of the message to an active search for similar and different elements on those pictures, which diverts the addressee. (2) The contrast in the political cartoon can produce comical effect or increase it. The more cloudless the situation is for the personage on the first picture, the clearer it is to everyone how abased he is on the second one. (3) The contrast of situations with different characteristics (the one in the past and another in the present / the real situation and its hypothetical projection) in a message in the form of a political cartoon can have an explanatory function. The evil depicted on the first picture serves as proof of rightfulness and necessity of counteraction to it. If the form of such counteraction is shown on the second picture, the message contains an indirect appeal to the addressee for his active counteraction to this evil. (4) The usage of contrast for discussion of the theme “personage’s mask and his real identity” enables to show the true face of him, to give his personality a certain estimate and to form addressee’s opinion of the characterized person.

Frequently Represented Sense Components in Memes and Demotivators Dedicated to Lockdown

The article is devoted to the study of sense components that are often represented in the content of static polycode texts, in particular, demotivators and memes devoted to the phenomenon of mass lockdown. The aim of the study is to establish the elements of knowledge, which are basic concepts and are used in the construction of messages, understanding the specifics of this mode, broadcasting opinions. The means of their expression in the verbal and non-verbal parts of polycode texts are analyzed. A different degree of their representativeness is established, depending on the frequency of the used linguistic means and non-verbal elements. The statistical data were processed using the AntConc 3.5.8 text corpus analyzer program, using the stop-list of words. Attention is paid to the differences in the actualization of the identified mental constructs in the verbal and non-verbal parts of memes and demotivators. They were systematized in accordance with this criterion. The frequency of the use of verbal and non-verbal means to convey the same semantic component is assessed in a comparative manner. The diversity of linguistic means used by the authors of memes and demotivators of the studied group is characterized.

Paremias in Modern Linguistics: Approaches to Study, Text-Forming and Linguocultural Potential

The article deals with the consideration of the paremic text in the modern linguistic paradigm: approaches to the researches are presented, the text-forming and linguocultural potential of individual units is shown. The direct observation method was used as the main method in this work, followed by the use of descriptive-analytical, comparative, contextual and linguistic and cultural methods. The Study is based on examples from lexicographic sources and illustrations from the Internet. The article provides an overview of the main aspects of the paremiological studies. Paremias are considered as a folklore genre, the thematic and ideographic principle of classifying paremias is presented, the aspects of cultural linguistics (linguoculturological) and translation studies are substantiated, and peculiarities of historical and etymological discursive (functional) analysis are shown. Comparative linguistic and cultural analysis is recognized by the authors of the paper as an integrative aspect of the paremiological material description. The article analyzes the text-forming and linguoculturological potential of the paremiology in different languages. As an example of the realization of the text-forming potential of paremias, the functioning of the proverb Не рой другому яму - сам в нее попадешь (упадешь) (He who digs a pit for others may fall himself therein) is studied as the verbal part of the Russian and Lithuanian demotivators. The paper provides a linguistic and cultural analysis of paremias with a toponymical component in different languages. Despite the abundance of various toponyms, which are characteristic for different countries, in these proverbs are dominated the international component, which is associated with the universal laws of human thinking, which makes it possible to find their semantic equivalents in various languages. The relevance of this study lies in the fact that paremias are considered in various aspects from the standpoint of modern humanistic education. With the development of social communications in modern society, an intercultural connection is being strengthened, requiring linguocultural commentary.