As I write this message, the AVA Board has just completed its annual retreat. It was good to be together for this planning session. Feeling that we needed to be good examples, all board members did COVID testing before they arrived. Unfortunately, one of our board members could not join us due to a positive test, and one joined virtually due to an injury. It was a packed meeting that I am excited to tell you about in my first message.In the fall of 2022, we sent out a survey to get stakeholder input on our Strategic Plan (SP) review. We received responses from members, non-members, network leaders, network members, and manufacturers. Thank you to everyone who responded. The survey results provided input on Threats, Opportunities, Weaknesses, and Strengths. The findings were organized into affinity groups and reviewed by the board at our retreat. It is incredible how similar the input from disparate groups is. Those areas of alignment of thought provide us with such valuable insight.After reviewing the results, the board identified key themes. Our strategic challenges began with how the profession, association, and membership are undervalued. Communication, marketing/branding, relationships with other organizations, financial support for initiatives, data/research, and network issues were also on the list of challenges.Our strategic opportunities include mentoring, public/patient representation, engaging our student members, making Vascular Access Specialty Day a nationally recognized day, serving students and novice inserters, professional development, research, and identifying social media possibilities. In addition, our strategic advantages include the AVA scientific meeting, passion for vessel preservation, vendor relationships, our distinctive interdisciplinary membership, education, and networking. We want to build on our advantages, take advantage of our opportunities and address our challenges to ensure that AVA continues to be your premier resource and partner as you work to preserve vessel health.We then reviewed our mission statement and determined that it did not adequately reflect the “what, how, and why” of what we do at AVA. So, together we developed and approved a new mission statement that we believe better represents us. However, our vision and tagline will remain unchanged.The board then reviewed our current SP to determine if action items needed modifying to stay on course. We found that our current plan is on target for the most part. We made minor changes to reflect the excellent stakeholder input you gave us. Additional information will be provided in our multiple communication channels throughout the year.As you know, our CEO position has been vacant for a few months. The board has spent considerable time determining our best road forward, as we know that CEO turnover has been a chronic issue. It came up several times in our survey results, which confirmed that it is an issue that also concerns our membership. After research and consideration by a board task force, a recommendation was made to engage an Association Management Company. Request-for-Proposals were sent out, and the responses were analyzed for the best fit for AVA.After carefully considering the proposals and interviews, the board selected Talley Management Group (TMG). They manage 35 associations, primarily in the healthcare space. TMG has over 35 years of association management experience and includes clients who have been with their company from the beginning. In addition, they are an employee-owned company, which we felt was an advantage. Talley also provides us with staff and services that we currently must outsource. We are excited to begin working with them to implement our strategic plan and help us move AVA forward.In our negotiations with TMG, we stipulated that we wanted Tonya Hutchison, Judy Thompson, and Blake Hotchkiss to be retained by Talley and continue to serve AVA as they have in the past. We anticipate that TMG will provide them valuable support in their roles and help AVA become an even stronger organization. We appreciate the work Kayce Maisel and Jennifer Finlayson have done for AVA and wish them well as they move toward their new endeavors.I expect 2023 to be a great year, packed with education, continued work on the Clinical Practice Guidelines, the continual rollout of the Fundamentals of Peripheral IV (PIV) Access curriculum, and another tremendous in-person conference in Portland, Oregon, this October.