Up to 6,800 plant species endemic to oceanic islands are highly threatened with extinction. Although habitat destruction and fragmentation have greatly contributed to this, it is generally recognised that invasive alien species currently pose the single most important threat to island plants. Most studies exploring the role of novel interspecific interactions in driving declines of island plants, focus on threats mediated by animals, be it direct (e.g. browsing, seed predation, mutualism disruption) or indirect (e.g. extinction of seed dispersal or pollination mutualists). Relatively few studies have investigated the specific role of plant-plant interactions, particularly in-situ. We studied a threatened island endemic plant in rapid decline to evaluate the short (1–2 years) and medium-term (about 1–2 decades) influence of invasive alien plants (IAPs) on individuals and a variety of proxies of plant fitness. We compared mortality of traceable individuals that were recorded 12–20 years previously between habitats that are invaded with IAPs and habitats where IAPs are absent, or have been removed decades ago. We also carried out an in-situ manipulative experiment using 14 randomly chosen plants from around which IAPs were removed, paired with controls, at two sites. Canopy cover change before and after IAPs’ removal was quantified along with above ground biomass of IAPs removed for use as potential explanatory variables of change in proxies of plant fitness. Ten branches were randomly selected per plant and branch dynamics, leaves’ sizes and reproductive structure production were monitored quarterly for two years. Over the medium term, plant mortality was recorded only in presence of IAPs (X2 = 4.80, df = 1, p < 0.05). Over the short term, at the plant level, IAPs’ removal triggered overall weak to moderate improvements in the number of surviving and new branches as well as change in number of branches at one of the sites. At the leaf and branch levels, we found weak evidence for positive effects of IAPs removal on surviving leaves, flower buds produced and difference in leaf surface area per branch in one site. We therefore provide some experimental evidence of negative effects of alien plants on overall fitness of the threatened species in-situ presumably through competitive interactions. We posit that these effects were found to be weak to moderate due to the short experimental period over which they could develop (1–2 years). Overall, IAPs stand out as the most severe threat from among all documented threats to the species, for being the only one capable of causing mortality of adult plants. Results hence highlight island plants’ vulnerability to IAPs, and how their timely control would improve the survival and fitness of threatened plants, even at the scale of single individuals. Such a strategy could be more often employed. Our study stresses on prioritising IAPs’ control for rescuing long-lived threatened plants that grow in habitats invaded by alien plants (itself a very common situation on oceanic islands) before addressing other subtler, slower-acting threats, like disrupted pollination or seed dispersal mutualisms, florivory or seed predation.