Variety Of Tourism Research Articles

Frontline employees' turnover intentions in tourism and hospitality sectors: A systematic literature review and research agenda

Frontline employees play crucial roles in tourism and hospitality organizations because they work directly with the customers and represent the organization. However, the turnover rate among tourism and hospitality frontline employees was found to be higher than other groups of employees in the same sector. Therefore, detecting the factors that affect turnover intention among frontline employees is necessary to develop effective human resource management strategies in the tourism and hospitality sectors. Our article reviews the empirical studies on frontline employees' turnover intention in tourism and hospitality and proposes a research agenda for future research. Through a systematic and rigorous selection process, we obtained a sample of 72 empirical studies. By analyzing and synthesizing the research results from these studies, we found that: (a) studies on frontline employees' turnover intention in tourism and hospitality are mainly anchored in conservation of resources theory, social exchange theory, and the job demands-resources model; (b) turnover intention of frontline employees has been investigated in different cultural contexts mainly using quantitative methods; (c) various scales were utilized to measure turnover intention; and (d) antecedents, mediators, and moderators of frontline employees' turnover intention in a variety of tourism and hospitality contexts have been identified. Based on the findings of our review, we developed an integrated framework for turnover intention in tourism and hospitality contexts and provided research implications for future studies.

Service-Oriented Architecture-Guided Information Service System for Design and Implementation of Rural Tourism

Rural tourism has become a way for people to pursue a simple life and relax, thanks to the variety of tourism forms available. Rural tourism, on the other hand, lacks a unified information platform for providing services to users and is unable to provide humanized services based on tourism experience. Rural tourism around the city has become the main force of tourism recovery because outbound tourism has yet to begin and domestic interprovincial tourism has only recently recovered. The development of rural tourism can be aided by an information service system that can effectively improve the utilization efficiency of tourism resources and explore new and reasonable paths for the development of rural tourism. This paper examines the opportunities and challenges that rural tourism faces in the face of the COVID-19 epidemic, as well as actionable strategies for the rapid growth of rural tourism. This paper introduces the Service-Oriented Architecture (SOA) technology required in the construction of the tourism service information sharing platform as the research object. In addition, the rural tourism information service system was established. So that rural tourism can be at the forefront of tourism’s rapid recovery and revitalization, it should be promoted to become more vibrant.

KONSEP THE CITY BRAND HEXAGON PADA KOTA AMBON SEBAGAI IDENTITAS KOTA MUSIK

Ambon City is located in Maluku province with a land area of ​​359.45 km2, which is surrounded by the sea with an inverted u-shaped island. With a variety of tourism, the city of Ambon is known for its marine, cultural and historical tourism. Music is one of the Ambon city branding "Ambon City Of Music". The city of Ambon gave birth to several legendary musicians in Indonesia and internationally with their respective works. Youth community in the city of Ambon, under the name Baronda Ambon, which is now renamed Baronda.id, introduces Ambon city tourism to Instagram users and through the website. The purpose of this study was to determine Baronda.id community introduces and promotes Ambon city with Ambon City Music branding through Instagram. Qualitative research uses case study method with descriptive tipe, and analysis using the Hexagon city brand model by Simon Anholt. The Ambon city government and community support and realize Ambon city as the city of Music.

Incertidumbre en el reconocimiento de marca turística: caso Gualivá en Colombia

La provincia de Gualivá es un destino turístico por excelencia, que ofrece una gama de atractivos y actividades turísticas provenientes de su ubicación y geografía, lo que posiblemente la convierte en un producto destacado de Colombia, que cuenta con una variedad de servicios y experiencias turísticas y culturales de significativo potencial para la comercialización de sitios y proyectos turísticos. Este artículo presenta el desarrollo y la construcción de una marca que respalde la provincia como producto turístico, la cual posteriormente debe darse a conocer en el marco del club de productos turísticos de la región de Gualivá en el departamento de Cundinamarca; dicha marca potencia los recursos turísticos a partir de los cuales se pueden formular experiencias turísticas novedosas en la creación visual de una marca sombrilla y las marcas de subproductos propios, las cuales fueron sometidas a diferentes pruebas a través de mesas de trabajo con la comunidad (grupos focales) y consultadas mediante cuestionarios semi-estructurados que facilitan a través del análisis estadístico la evidencia de la importancia de este tipo de pruebas en el diseño marcas, antes de proceder al lanzamiento a nivel local, departamental, nacional y con proyección internacional.

Tourism-Firm Differentiation And Place Differentiation In The Sun-Sea-Sand Tourism City Of Antalya

This study aims to explore whether tourism firms follow a more active strategy of differentiation in some tourism places than in others. In this context, this study is about the relation between differentiation (innovation and renovation) strategies of incumbent tourism firms (hotels, restaurants, jewellers, and clothing-, shoes-, and bags shops strongly oriented at the tourism market) and tourism-place differentiation in the sun-seasand mass-tourism city of Antalya (Turkey). It differs from previous researches: 1) by bringing a tourism dimension to firm differentiation, and tourism place differentiation, and 2) by employing a quantitative method of analysis (correspondence and chi-square) based on a firm-level survey (hotels, restaurants, jewellery- and retail-trade companies). It is hypothesized that (1) hotels in tourism enclaves follow, paradoxically, more actively strategies of differentiation than in other tourism places, (2) mixed places with a variety of tourism and non-tourism firms and a mix of local inhabitants/visitors (historical diversified tourism places and mixed places with strong tourism functions) are the most favourable environment for tourism firms that follow strategies of differentiation, and (3) that tourism firms which realize less or no innovations and/or renovations are predominantly found in mixed places with weak tourism functions predominantly visited by lower and lower-middle class locals. It is found firstly that hotels in tourism enclaves follow more actively strategies of differentiation. Secondly, restaurants, jewellers, and retail-trade shops that actively followed a strategy of differentiation are most likely located in a historical diversified tourism place, and mixed places with strong tourism functions. Thirdly, all tourism firms in mixed places with weak tourism functions mainly visited by lower and lower-middle class locals follow less strategies of innovation and/or renovation than in other tourism places.