Due to the randomness and intermittency of wind speed, the actual output power curve of a wind turbine (WT) deviates greatly from the theoretical power curve, thereby reducing the power generation capacity of the WT. An adaptive fuzzy coordinated control (AFCC) of WT is presented in this study to improve the power generation of WT. Firstly, a multi-objective optimization model (MOOM) for WT output power, generator speed and pitch angle is established, and its optimal solution set is used as the input eigenvector of a novel effective wind speed soft sensor (NEWSSS) model, which is modeled with kernel extreme learning machine (KELM). Secondly, a novel improved gray wolf optimization (NIGWO) algorithm is presented by improving the convergence factor and adaptive weights, which is used to solve MOOM and optimize the parameters of KELM. A variable pitch control (VPC) is designed by estimating the effective wind speed. Finally, an adaptive fuzzy control (AFC) is presented for WT. Based on the AFC and VPC, an AFCC for pitch angle and generator torque is designed for WT. The high measuring precision of NEWSSS and the good robustness and dynamic performance of AFCC are demonstrated by the simulation results.