Thermal and solutal transportation processes involve in tremendous useful applications related to heat exchanger, scientific, micro-electronic device technologies and industry sectors like nuclear reactors cooling, marine engineering, nanotechnology, thin-film technology, biomedical applications and thermal conduction in soft tissue. In view of such useful applications the Cattaneo-Christov analysis for nonlinear mixed convective Reiner-Rivlin material flow in presence of constant applied magnetic field is considered. Heat source, magnetohydrodynamics and radiation are incorporated in energy equation. Cattaneo-Christov flux is employed to discuss the thermal and mass transport characteristics. Entropy calculation in radiating flow is discussed. The proposed non-linear systems are transformed into dimensionless ordinary systems through appropriate transformation. Non-linear ordinary expressions are computed for convergent series solutions through Optimal homotopy analysis technique (OHAM). Graphical interpretations for quantities under interest against pertinent variables are explored. Large magnetic parameter has opposite impact for entropy and fluid flow. An increase of temperature through thermal relaxation time parameter is noticed. Velocity has same trend for both mixed convection and Reiner-Rivlin fluid variables. Reduction in concentration is seen for solutal relaxation time parameter. Temperature enhancement is witnessed in presence of heat generation. Entropy rate enhancement for radiation is observed. Decrease in concentration is noticed for reaction. Entropy rate increases against diffusion variable is enhanced.