The goals of vaccination are to preserve the health of individual patients as well as the health of the general public. Although interventions to promote individual and public health are usually aligned, ethical challenges may arise that require a balancing or compromise between these two objectives. Major challenges to increasing vaccine uptake and acceptance include widespread misinformation and disinformation on social media regarding safety; limited knowledge and awareness about recommended vaccinations; lack of trust in the medical system, especially in communities of color because of historic and ongoing injustices and systemic racism; prioritization of personal freedoms over collective health; and vaccination delay and refusal through nonmedical exemptions from state-mandated vaccination requirements. Obstetrician-gynecologists are in a unique position to help address these barriers by educating and counseling patients throughout their lifespan, administering recommended vaccinations, and serving as role models in public health initiatives. This document includes updated guidance on the management of ethical issues related to routine vaccination, including vaccination hesitation and refusal by patients, nonmedical exemptions, vaccination during pregnancy and lactation, and physician vaccination. Clinical guidance on vaccination and vaccination during public health emergencies is provided in separate publications and resources from the American College of Obstetricians and Gynecologists.