ABSTRACTShow caves are one of the most important targets in developing local ecotourism strategies. This work focuses on a tourism visit rate incidence through an Attractiveness Index concerning 12 selected show caves in Slovakia. Our study focuses on visitor counts published from 2000 to 2014. A set of eight criteria were selected in order to analyse and determine the appeal that each cave may have for visitors. Establishing the “degree” of appeal as an indicator of the tourism and geographic absolute attractiveness value is based on a principal components factor analysis; the resultant single factor was correlated with our selected criteria. We find a strong correlation between touristic cave attractiveness and cave locations, ease of cave passage access (vehicle and trail) infrastructures, cave location in main tourism regions, and the growth of urban areas as they encroach on show cave locations. Similar studies in valorization of show caves tourism have not been attempted in Slovakia or Eastern Europe. The data and result from this study are also clearly important from a managerial perspective. This general framework could be easily expanded to include additional attributes that might be relevant for other market segments or other vacation experiences.