This work reports a series of yellow-green near-infrared (NIR) reflective pigments, Ba(Mg6-x-yZnyTi6-xCr2x)O19 (x = 0–1.0, y = 0–2.5), with strong NIR reflectivity for solar thermal energy regulation. Comprehensive analyses were carried out to characterize the obtained pigments including X-ray diffraction, scanning electron microscopy, X-ray photoelectron spectroscopy, UV–Vis–NIR spectrophotometry, and CIE L*a*b* color measurement. Absorption spectra of Ba(Mg6-xTi6-xCr2x)O19 showed that the yellow-green absorption is attributed to the octahedrally coordinated Cr3+ with d-d electron transitions of 4A2(F)→4T1(F) and 4A2(F)→4T2(F). However, their broad absorption peak centered at 1200 nm severely deteriorated the insulating properties of the pigments. Through substituting Mg with Zn, the obtained pigment Ba(Mg2.5Zn2.5Ti5Cr2)O19 showed an excellent NIR solar reflectance (R* = 67 %) with color performances (L* = 61.98, a* = −18.72, b* = 22.23). EnergyPlus simulation results show that for a warm city (Haikou), the Ba(Mg2.5Zn2.5Ti5Cr2)O19 coating for the external surface of a model house (TSR = 35 %, R* = 55 %) can reduce annual cooling energy consumption by 8 % of the house.
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