Utilitarian Ones Research Articles

Effective tourism destination stories: Matching effects between story type and destination type

Stories are a powerful tool for enhancing tourism. However, the factors that contribute to effective destination storytelling are poorly understood. Hence, this study investigates how destination type and destination gender influence the destination story design. Four scenario-based experiments were conducted online, using various experimental stimuli. This study verified the matching effect between destination story type (factual vs. fictional), destination gender (feminine vs. masculine), and destination type (hedonic vs. utilitarian). Specifically, factual stories are more effective for masculine destinations, while fictional stories better suit feminine destinations. The results also indicate that fictional stories are more suitable for hedonic destinations, whereas factual stories are preferable for utilitarian ones. Additionally, the mediating effects of imagination proclivity and emotional arousal were examined. Overall, this study provides valuable practical insights into the design and promotion of tourist destinations.

When disclosing the artificial intelligence (AI) technology integration into service delivery backfires: Roles of fear of AI, identity threat and existential threat

Grounded in technological singularity theory, this research assesses how disclosing AI integration in hospitality services impact customers’ attitudes and behavioral intentions in three studies. Specifically, study 1 lays the foundation by showing that disclosing the AI presence reduces customers’ cognitive and affective trust, perceived quality, and usage intention in hedonic services but not in utilitarian ones. Study 2 further reveals that disclosing AI integration in hedonic contexts significantly heightens the adverse effects of fear of AI on customers’ responses. Study 3 identifies that existential and identity threats of AI are the primary drivers of customers’ fear of AI, with existential threats being more impactful. The findings indicate that disclosing AI integration hinders customers’ acceptance of such technologies in hospitality services. This research identifies the key indicators of such effects and provides implications for strategizing the disclosure of AI in hospitality services to alleviate customers’ negative reactions.

Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch

This research investigated whether vicarious touch in metaverse advertising could produce desired outcomes. We examined the influence of consumers’ need for touch (NFT) and specific message appeal types (hedonic vs. utilitarian) on the effectiveness of metaverse advertising. The results of Study 1 indicate that hedonic message appeals are more effective than utilitarian ones in an advertising campaign developed in a metaverse platform, and that consumer innovativeness increases effectiveness. In Study 2, we found that this effect was moderated by individuals’ NFT. Specifically, the hedonic message was more effective than the utilitarian message for individuals high in autotelic NFT, whereas the utilitarian message was more effective for individuals high in instrumental NFT. The theoretical and practical implications of this study for metaverse advertising are discussed.

Role of artificial intelligence in customer engagement: a systematic review and future research directions

Role of artificial intelligence in customer engagement: a systematic review and future research directions

How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis

An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand familiarity, types of advertising appeals and types of responses were used as moderators of advertising responses. The overall correlation effect between personality traits and advertising responses was significant, with Agreeableness, Extraversion and Openness responsible for this effect. Moderating effects of brand familiarity showed strong relationships between Extraversion and advertising responses for unfamiliar brands, whereas Agreeableness, Conscientiousness, Openness for familiar ones. Moderating effect of advertising appeals was found for value-expressive appeals but not for utilitarian ones. Moderations of a type of advertising response showed that the relationship between advertising response and personality is mostly shaped by AAd and ABrand. Since effectiveness of personality-fitted advertising is of growing interest to both researchers and practitioners, this meta-analysis offers preliminary guidelines for future research in the area.

A public value-based model to understand patients' adoption of eHealth: Theoretical underpinnings and empirical application.

The main objective of this study is to develop an eHealth adoption model based on patients' perceptions of public value dimensions and empirically apply the model to understand the adoption of a governmental health app by Jordanian patients. The study attempts to contribute to overcoming the narrow focus of contemporary theories such as UTAUT and, ultimately, to designing more effective implementation strategies in order to address the current delays in global eHealth adoption. We conducted a quantitative survey of 430 Jordanian patients, utilizing structural equation modeling (SEM) to process the empirical data. Specifically, we applied an SEM two-step approach that involved (a) evaluating the model-data fit through a review of the measurement model(s) and common method bias; and (b) analyzing the structural model. Our findings confirm that the proposed patients' value scale is valid and reliable. Its five dimensions (hedonistic motivation, utilitarian motivation, social value, ethical public value, and public trust value) significantly correlate with patients' public value, and the latter directly affects their use of eHealth apps, with habits mediating this relationship. Among the dimensions, hedonistic motivations tend to be prioritized over utilitarian ones. Ethical and trust values also play an essential role, particularly in how health technology handles patients' data and upholds their dignity and self-esteem. This study highlights the holistic nature of eHealth adoption by patients and the crucial role of public values in their use behavior. It provides useful insights for policymakers and developers.

Отражение ценностного ядра культуры в летописях хоринских бурят

The article is devoted to identifying the value core of culture, reflected in the chronicles of the Khori Buryats. The necessity to address the value bases is conditioned by such current trends as the loss of traditional culture, substitution of universal values by utilitarian ones. The appeal to chronicle sources is explained not only by the interest in the history of the ethnos, but also by the relevance of reproducing cultural values reflected in chroni-cles in the modern world. The research material was the chronicles of the Khori Buryats, published in the Buryat and Russian languages. The axiological approach made it possible to consider the chronicle heritage in the aspect of humanism and universal values. The research methodology is presented by general scientific meth-ods of analysis and synthesis, special methods of value-ontological analysis at the level of value attitudes of the authors of the works. As a result, the value core of culture reflected in the chronicle heritage is revealed: the value of native land and connection with the people, community as the basis of patriotism, the value of religion as a source of knowledge and virtue.

소비자의 저장강박이 제품유형(쾌락적/실용적)에 따른 구매의 도에 미치는 영향

Purpose - The purpose of this study is to examine the influence of the compulsive hoarding behavior of consumers on the intention to purchase hedonic and utilitarian types of products.
 Design/methodology/approach - The online and offline survey was conducted and a total of 210 domestic data were collected. Simple and multiple regression analysis and ANOVA were conducted to analyze the data.
 Findings - First, the consumers’compulsive hoarding behavior had a significantly positive influence on the purchase intention. According to the analysis results of the sub-factors, however, only ‘Difficulty Discarding' had a significant influence on the purchase intention, while ‘Clutter' and ‘Acquisition' did not. Second, as the results of identifying the moderating effect by product type in the purchase intention in accordance with the consumers’compulsive hoarding behavior, their compulsive hoarding behavior had a significant influence on only the intention to purchase hedonic products but not on the intention to purchase utilitarian ones. Similarly, the results of analyzing the sub-factors showed that only‘Difficulty Discarding' significantly influenced the intention to purchase hedonic types of products, but ‘Clutter' and ‘Acquisition' were not significantly influential to both the hedonic and utilitarian types of products.
 Research implications or Originality - First, this study is meaningful in that it expanded the research discussion on compulsive hoarding behavior by conducting empirical research on this behavior in the general public, which is unlike the previous studies that focused on only severe pathological compulsive hoarding behavior. Second, it identified that the consumers’compulsive hoarding behavior could cause purchase behaviors that were different depending on the type of product by searching the purchase intention with divided types of products (hedonic and utilitarian).

ИСПОЛЬЗОВАНИЕ ТЕХНИЧЕСКИХ КУЛЬТУР В СОВРЕМЕННОМ ОЗЕЛЕНЕНИИ НАСЕЛЕННЫХ МЕСТ

Plants as technical raw materials have been used by man for thousands of years, but with the development of sciences, technologies, arts and religions, plants have acquired spiritual and aesthetic significance in addition to utilitarian ones. Introducing themselves into a new cultural space, the introducers, having lost their spiritual connection with the ethnic group in their natural area, as a rule, lost their spiritual and ethno-cultural characteristics. The main characteristics in new geographical areas of the introduced species are those properties that determine the economic benefits, and when used in landscaping of populated areas - such characteristics as resistance to adverse environmental factors, resistance to diseases and pests, speed of reproduction and ease of care. Aesthetic appeal is also evaluated differently. The article considers the way of their introduction into the tradition of landscaping populated areas using the example of two plant genera - agave and lavender. It is shown that for agave the object of attention when used in landscaping is the habitus, texture, architectonics of a single plant, and for lavender the main aesthetic element is the color and linear architecture of the space of the entire cultivated field and surroundings.

ИСПОЛЬЗОВАНИЕ ТЕХНИЧЕСКИХ КУЛЬТУР В СОВРЕМЕННОМ ОЗЕЛЕНЕНИИ НАСЕЛЕННЫХ МЕСТ

Plants as technical raw materials have been used by man for thousands of years, but with the development of sciences, technologies, arts and religions, plants have acquired spiritual and aesthetic significance in addition to utilitarian ones. Introducing themselves into a new cultural space, the introducers, having lost their spiritual connection with the ethnic group in their natural area, as a rule, lost their spiritual and ethno-cultural characteristics. The main characteristics in new geographical areas of the introduced species are those properties that determine the economic benefits, and when used in landscaping of populated areas - such characteristics as resistance to adverse environmental factors, resistance to diseases and pests, speed of reproduction and ease of care. Aesthetic appeal is also evaluated differently. The article considers the way of their introduction into the tradition of landscaping populated areas using the example of two plant genera - agave and lavender. It is shown that for agave the object of attention when used in landscaping is the habitus, texture, architectonics of a single plant, and for lavender the main aesthetic element is the color and linear architecture of the space of the entire cultivated field and surroundings.

Current trends in architecture at the right typological objects?

Global transformational processes are taking place in the modern world, covering and creating the material environment of a person, capturing the worldview of a person, philosophy, methodology, culture, science, and education.
 Social transformations, scientific, technical, and cultural progress, the way of life and way of life of a person, regional, cultural-historical, and natural conditions - everything finds expression in architecture, which is understood broadly - from urban planning systems to individual buildings and their details, from the worldview of a person to creative thinking, ego culture, knowledge, education. The research methodology is presented in library form and uses articles, and descriptions of the bureaus themselves and the architects of the respective websites in this study. The text presented here quantitatively shows the modern architecture of the world in different typological aspects and different directions. The results indicate that despite the different styles, there is a common direction of development of architecture in the layer of ecology and plasticity in different continents. Most often, all buildings are created in such a way that they are noticed and surprised. Modern architecture was formed in contrast with giving value to a person and his emotions in various aspects of his life. This applies to both cultural objects (museums) and sacred and utilitarian ones.

Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19

Nowadays many people use mobile applications for different purposes to manage their daily activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization of consumers' shopping experience during the decision-making process. Based on the S-O-R framework, the present study explores the direct and indirect impact of utilitarian, hedonic and social attributes of mobile apps on consumers' attitudes and purchase intention through fast fashion mobile apps. An online survey was conducted to test the proposed conceptual model, and the partial least squares (PLS) modeling technique was used for the reliability and validity assessment of the reflective constructs. The results indicate that hedonic motivations have a higher impact on consumers' attitudes than utilitarian ones. Attitude has multiple mediation roles, while channel-switching behaviour caused by COVID-19 moderates the relationship between attitude and purchase intention. The findings are relevant for marketers and fashion retailers to optimize branded mobile apps from a utilitarian and hedonic point of view.

Fundamental ICRP recommendations at the start of the 21st century: Status of the revision of ICRP Publication 60

Abstract The basic recommendations of the International Commission on Radiological Protection, ICRP, are either re-stated or revised at intervals of about 15 years, most recently in ICRP Publication 60, adopted in 1990. ICRP plans to issue its next recommendations around 2005. Through extensive consultation, the active participation of the radiological protection community was recruited already at the conceptual stage. Based on the vast input received, ICRP is currently preparing draft recommendations. These are likely to emphasise egalitarian values more than utilitarian ones, to be holistic rather than anthropocentric, and to be formatted as a relatively concise set of actual recommendations underpinned by separate publications with more detail. The draft will again be circulated world-wide and comments will be discussed in 2004 with a view to approval of the recommendations in 2005 and publication in 2005 or 2006. Thus, integration into legislation would be possible sometime between 2006 and 2010, say.

Перспективы цифровизации товарораспорядительных документов

The emergence of digital rights as objects of civil rights has given rise to the necessity of studying the possibility of the existence of digital documents of title. In the paper, the author compared documents of title as commercial securities and digital rights, in particular, utilitarian ones. The author made a conclusion that it is not possible to recognize the utilitarian digital law as a negotiable document of title, and its transfer — the transfer of an item within the meaning of Art. 224 of the Civil Code of the Russian Federation.

The Gratifications Achieved by Egyptian women from the use of E-Marketing sites on the Internet

The aim of this research is to know the extent of Egyptian women's use of online e-marketing sites, their motives and the gratifications achieved from them in meeting their needs to obtain information, knowledge and entertainment through e-marketing sites as well as the role that these sites can play in attracting Egyptian women to be able to satisfy their needs. This study is a surveyed descriptive research where the researcher relied on applying E-questionnaires, besides using SPSS program on a sample of (230) Egyptian women using online e-marketing sites. The study has reached the following results: There are many online e-marketing sites, which provide many gratifications to women, top of which is that of entertainment, followed by the ability to monitor specific e-marketing environments. The study has also shown that one of the major causes of using theses platforms is to secure social distancing to protect families from Covid 19 pandemic; these sites have been proved to be effective in times of calamities, which has pushed the sample of the study to rely on them while shopping online. Moreover, online social platforms as well as Instagram have been proven to be the most used in e-shopping. Additionally, the ease of using electronic marketing sites came first when evaluating the study sample for their using of e-marketing sites, with a total of (190) respondents out of (230), while online purchase came in second place as safe, healthy and helpful to provide social distancing due to the presence of Covid 19, with a total of (189) out of (230) women who strongly agree, which indicates that electronic marketing has a significant impact on the study sample during Covid 19 period. Social media has come in the forefront of the most used websites in the sample with a rate of 71.4%, followed by Souq.com with a percentage of 61.5% and by Jumia with 48.1%. The most popular products watched/searched for are home appliances, followed by mobile phones, followed by clothing, food supplements and cars. The impact of using online electronic marketing sites on traditional marketing has reached 57.1%. The percentage of payment on receipt occupied 87.9% of the preferred payment methods for the study sample when purchasing from e-marketing sites. Ritual reasons showed 57.7%, followed by utilitarian ones.

Palace Banquet in the Heian Japan. The Origins. Part 1

The process of meal consumption was one of the key elements in the life of early medieval Japanese society as it included special rituals. Thus, food had an enormous symbolic purpose among the utilitarian ones. Court banquets were held to enhance the prestige of the host or strengthen social ties between the participants. The educational potential of the court feast was no less important. This practice was well-grounded in the early Japanese court religious and ceremonial tradition and partially continued its ideals. Court regulations preserved and furthered such traditions, for example, the Bokuzansho (Notes of the Northern Hills) is the best known among them. It is possible that the strict regulation of food amount and type not only enlarged the sphere of the sacred but also made court life more disciplined. The common meal strengthened the ideals of the court environment: the emperor and his inner circle were distinguished from the general community. To sum up, the description of the court allows us to better understand the life in the imperial palace, the provisions and ideals in dignitaries’ minds, and the various social norms and problems that existed in the court society. In the article, the author describes the phenomenon of Japanese palace meals in the 9th to 12th centuries. Therefore, based on this analysis, he presents a reconstruction of the lifestyle of Japanese court society.

LANGUAGE MANIFESTATIONS OF AUTHOR'S PRESENCE IN THE INFORMATION MEDIA CONTENT

In the article the subjective modality of media text as a form of manifestation of the author's presence is examined, the correlation of semantics, nature of evaluation and implicit / explicit influence on the addressee is determined; the functional-semantic and communicative-pragmatic nature of subjectivization of media message is revealed. The application of the descriptive method made it possible to characterize the formal-grammatical and lexical-semantic means of the subjective modality of media texts. The structural method, in particular component analysis, allowed to identify the evaluative component in the semantic structure of lexemes, which is a means of subjectivization of media broadcasting; analysis of vocabulary definitions - evaluative values fixed in the language usage, on the basis of which the evaluative pragmatics of media text is formed. The modeling method contributed to the systematization and semantic-group organization of language means of expressing the author's presence in the media text. The contextual-interpretative method allowed to reveal actual subjective-evaluative meanings, not fixed in the main vocabulary meaning, the optional evaluativeness of which is motivated by contextual-situational conditions. The main means of expressing subjective modality is evaluative vocabulary, in the semantics of which there is a semantic component that can convey a positive or negative authorial evaluation. Axiological interpretation of evaluative vocabulary showed that often the basis of evaluative value is based on social stereotypes, and the author's evaluation is expressed through evaluative judgments, not supported by facts. Moral assessment in media texts is represented by such varieties as ethical, normative, aesthetic, utilitarian ones. Cognitive assessment is realized in the following varieties: rational, represented by the subject-logical component of semantics, conveys the objective meaning of the reported text; emotional forms subjective meanings and promotes subjectivization / authorization / personalization of media messages. The absolute majority has inherent evaluation, individual-author, contextual-situational types of evaluation value are almost not identified. The most productive grammatical means of subjectivizing information content are insert elements that allow the author to express feelings and emotions, mainly as a positive reaction to the reflected fact of reality, assumptions, references to the source of information as a means of personification of the author's image. Modal particles have also active function in media broadcasting, which, realizing the information-evaluation function, actualize the meanings valuable for the author. The word-forming potential of subjective evaluation is much less represented by affixes of quantitative value. Despite the fact that informational texts have a lack of the direct authorial presence, there is a tendency to intensify modal processes in journalistic speech of this genre, which leads to individualization / subjectivization of the text, and thus to the personification of the linguistic personality of the journalist. Subjective authorial modality, on the one hand, helps to establish contact between the author and the addressee of the media message, and on the other - is a violation of journalistic professional standards for objective and impartial presentation of factual information, so they should be avoided in the information messages

JUST DESERTS? GRADE INFLATION AND DESERT-BASED JUSTICE IN ENGLISH HIGHER EDUCATION

ABSTRACT This article discusses concerns raised by the Office for Students (OfS) and other policy actors regarding perceived grade inflation in undergraduate degree classifications in England. I employ a desert-based justice philosophical framework to argue that the criticisms made by the OfS can be understood in light of the position that degree classifications occupy at the intersections of two distinctive logics of desert: as retrospective in virtue of past actions; and as utilitarian future-oriented. I then draw from literature in the sociology of education and work to contend that the utilitarian desert-bases of degree classifications, which the OfS aims to safeguard, have been undermined by the shifting relationship between higher education credentials and the labour market. I suggest that criticism of grade inflation (if appropriate) finds a stronger philosophical foundation in the retrospective bases of desert than in utilitarian ones.

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry.

Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage

Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments. This is particularly important as new forms of social payment platforms such as Venmo bridge the seamlessness of mobile payments with the vibrant communicative practices of social networks. As such, they provide a unique medium to examine how emojis are used within the context of digital consumption, and by extension, self-representation. This study analyzes approximately 325 million public transactions on the U.S. payment platform Venmo to understand whether emoji usage in mobile payments is more hedonic or utilitarian. We then explore how race is represented across emoji usage on Venmo via tone-modified emojis, a subset of emojis whereby users can choose a skin tone. We found that while emojis in general are used for more hedonic purposes than utilitarian ones, darker tone-modified emojis indicate a proportionately higher use in hedonic consumption as compared to lighter tone-modified emojis, and also show a higher representation of utilitarian categories in transactions. Thematic analysis revealed that subsets with darker tone-modified emojis have a greater lexical variety and engage in more playful uses of emoji in mobile payments