Hypoxia, low oxygen conditions, has been implicated as a possible mechanism by which uterine myometrial cells undergo aberrant cell growth and differentiation into leiomyoma (fibroid) cells. Endothelin-1 (ET-1), a vasoconstrive peptide, is increased in fibroid explants in response to hypoxia and inhibits apoptosis of leiomyoma cells in vitro. The objective of this study was to determine if hypoxia induces ET-1 secretion from myometrial smooth muscle cells (mSMCs) to levels comparable to ET-1 secretion fibroid smooth muscle cells (fSMCs). Basic science research study using human tissue samples. Fibroid and myometrium tissue were excised from the uterus of women undergoing hysterectomies for uterine fibroids (n=10). Tissue was washed in phosphate-buffered saline and digested in collagenase solution for 6hrs. The resultant smooth muscle cells were grown until confluent, trypsinized and seeded at 50,000 cells/well and cultured under normoxia (6% oxygen) or hypoxia (1% oxygen) for a period of 24hrs with/without 1μM of endothelin A (ETA) receptor antagonist. ET-1 was measured from cell culture supernatant using a Quantikine ET-1 ELISA. Results were analyzed with paired student's t-test. Under normoxia fSMCs secreted more ET-1(840.9+234ng/mg/mL) compared to mSMCs (265.2+65ng/mg/mL;p=.03). Hypoxia increased ET-1 secretion from mSMCs (903.1+186ng/mg/mL) to levels comparable with normoxic fSMCs (p=.854) and levels significantly higher than mSMCs cultured at normoxia (p<.05). Blockade of the ETA receptor for 24hrs significantly decreased hypoxia induced ET-1 secretion from mSMCs (148.3+18) compared to untreated hypoxic fSMCs (p=.05). Hypoxia significantly increased mSMC proliferation (p<.05) compared to normoxic mSMCs. Blockade of the ETA receptor decreased hypoxia induced increase in mSMC proliferation (p=.05). These results indicate that hypoxia may increase mSMC proliferation through activation of the ETA receptor.