Usage Of Social Media Platforms Research Articles

Political Unfriending on Social Media: A Survey Study

Political unfriending on social media in Pakistan refers to the increasing usage of social media platforms for political discourse and activism in the country. This research purpose is to explore the extent to which individuals are influenced by political differences and how this influence ultimately provokes them to unfriend other users from their social networks, this was observed under the umbrella of cognitive dissonance theory. In order to study this, a Survey was adopted as the research methodology to observe the viewpoints of individuals with respect to their political preferences on social media by employing a quantitative research design with the help of university students, a sample of 300 respondents was selected who responded over a questionnaire based upon closed-ended questions along with systematic sampling technique which is used for analyzing and interpreting data which helped us to draw a valid conclusion.

Exploring the Usage of Social Media Networking Platforms Among Medical Practitioners: Reasons, and Proposed Features for Improved Experience

Purpose This study aims to identify and prioritize the reasons for social media use among medical practitioners to facilitate the selection of the most appropriate social media platforms for healthcare providers. The findings of this study will help address the challenges posed by the wide variety of available social media platforms and assist healthcare providers in choosing platforms that best meet their professional needs. Design/methodology/approach This cross-sectional study was conducted in the period of two months, i.e., August and September 2021. This study is based on the AHP (Analytic Hierarchy Process) method of the MCDM (Multi-Criteria Decision-Making) approach. In the first phase, a four-hour brainstorming session was held to identify the medical Practitioner’s reasons for social media usage; in the second phase, the identified reasons were linked with the top five social media platforms to determine the prioritized order of preference. Findings The top three reasons driving medical practitioners’ usage of social media platforms include “Getting an update on current affairs,” “Network with industry professionals,” and “Healthy Lifestyle and Wellness Promotion.” In contrast, the bottom three causes include “Advocacy for causes,” “Get Updates about friends and family members,” and “Opinions and ideas sharing.” The prioritized order of social media platforms is LinkedIn, followed by Instagram, WhatsApp, Facebook, and Twitter. Practical implications This study helps solve the medical Practitioner’s dilemma of selecting suitable social media platforms that serve their intended functions. In the future, it is expected that the usage of SM platforms will increase for causes such as Institution Branding and Healthcare Issues related Advocacy as well. Originality/value Previous research has not adequately identified the reasons driving social media usage by physicians. This study is one of the few studies that has attempted to prioritize reasons for social media usage by physicians and has provided a prioritized list of social media platforms.

Understanding how nurses can effectively utilise social media for increasing public involvement, recruitment and impact dissemination of Clinical Research Trials.

The methodologies for clinical research trials are evolving to greater usage of social media platforms, providing opportunities to incorporate smart technologies in their delivery. Research Nurses should consider how they can utilise platforms for public engagement in trials. To explore the experiences of social media platforms and clinical research trials in a healthy population group, to gain insight into how clinical researchers can utilise these platforms professionally and ethically. Using a critical realist qualitative focus group design with template analysis, we recruited 16 healthy members of the public aged 18-75 years. The data expands upon their thoughts and behaviours regarding social media platforms with their understanding of clinical research. Three main themes along with their specific subthemes (1) Design: Patient and Public Involvement (Subtheme: Understanding of clinical research, Diversity of social media users), (2) Implementation: Recruitment to active studies, (Subtheme: Motivators for volunteering, Trustworthy), (3) Dissemination: Impact and Awareness of Results, (Subtheme: Information overload, Motivations for users to share information). This study has highlighted the need to consider the way different population groups use social media platforms and the information they share when looking to engage them in clinical research trials.

HUBUNGAN PENGGUNAAN MEDIA SOSIAL DI INDONESIA DENGAN PENDEKATAN COMMUNICATION PRIVACY MANAGEMENT (CPM) GUNA MENINGKATKAN SELF DISCLOSURE ON SOCIAL MEDIA

This research is motivated by the fact that many social media are used very widely in the context of Self Disclosure which can fulfill the emotions of users on social media, but is accompanied by risks that can be detrimental to the user. The aim of this research is to provide knowledge, understanding and information about problems for users of social media platforms (Facebook, Instagram, Twitter (X), Tiktok, Youtube) in Indonesia. A total of 130 respondents participated in the survey who were users or who had used social media in Indonesia. Data were processed and analyzed using SPSS and AMOS using Structural Equation Modeling (SEM).

Arabic Spam Tweets Classification: A Comprehensive Machine Learning Approach

Nowadays, one of the most common problems faced by Twitter (also known as X) users, including individuals as well as organizations, is dealing with spam tweets. The problem continues to proliferate due to the increasing popularity and number of users of social media platforms. Due to this overwhelming interest, spammers can post texts, images, and videos containing suspicious links that can be used to spread viruses, rumors, negative marketing, and sarcasm, and potentially hack the user’s information. Spam detection is among the hottest research areas in natural language processing (NLP) and cybersecurity. Several studies have been conducted in this regard, but they mainly focus on the English language. However, Arabic tweet spam detection still has a long way to go, especially emphasizing the diverse dialects other than modern standard Arabic (MSA), since, in the tweets, the standard dialect is seldom used. The situation demands an automated, robust, and efficient Arabic spam tweet detection approach. To address the issue, in this research, various machine learning and deep learning models have been investigated to detect spam tweets in Arabic, including Random Forest (RF), Support Vector Machine (SVM), Naive Bayes (NB) and Long-Short Term Memory (LSTM). In this regard, we have focused on the words as well as the meaning of the tweet text. Upon several experiments, the proposed models have produced promising results in contrast to the previous approaches for the same and diverse datasets. The results showed that the RF classifier achieved 96.78% and the LSTM classifier achieved 94.56%, followed by the SVM classifier that achieved 82% accuracy. Further, in terms of F1-score, there is an improvement of 21.38%, 19.16% and 5.2% using RF, LSTM and SVM classifiers compared to the schemes with same dataset.

Segmenting social media users in international tourism: Insights integrated from multi‐homing theory and international visitor survey data

AbstractThis study utilizes multi‐homing theory to assess international travelers' usage of social media platforms, revealing insights into their gender, country of origin, generation cohorts, and travel purposes. These insights can guide the development of effective social media marketing strategies for national destination management organizations (DMOs). Data from South Korea's 2019 International Visitor Survey (with 12,194 participants) was analyzed using chi‐square and correspondence analysis techniques. The results revealed distinctive preferences of international visitors among generational cohorts with different travel purposes across 19 countries in the usage of online travel communities, social network platforms, video‐sharing platforms, and travel blogs. Understanding the dynamics of social media platforms helps national DMOs enhance their social media marketing strategies for international visitors, based on the multi‐sided platform usage paradigm. Nevertheless, acknowledging the study's limitations points towards potential avenues for future research.

Exploring Social Media Use Among Young Adults for Health Information Acquisition

The purpose of this study is to investigate the usage of social media platforms to obtain health-related information among young adults in Pakistan. Considering the increasing reliance on digital sources for health-related inquiries, especially among the youth, this study aims to examine the prevalence and impact of social media in this context within the context of Pakistani culture. People get to connect more and learn about their issues and health. A survey is conducted to study aims to identify factors that young adults' engagement with social media health information and their beliefs of the credibility and trustworthiness of such sources. By shedding light on these dynamics, the findings of this study can help develop targeted interventions and educational initiatives aimed at promoting healthy reading and responsible online behaviour among Pakistani youth. A survey is scheduled in four universities based in Rawalpindi and Islamabad. The departments of social sciences, IT, Public Health, Psychology and Media Sciences. 300 Students are reached out to get the objectives done. The knowledge gained from this study is well-positioned to guide focused interventions and educational initiatives meant to cultivate in Pakistani youth a culture of responsible online engagement and informed decision-making. This research has identified the underlying motives and behaviours that are connected with online health-seeking practices, and it has determined the influences on engagement with health content on social media and appraised opinions about the validity and dependability of such sources. The study has resulted in some significant findings that could be used for us to design programs and interventions that would guide young Pakistanis on how they can embrace technology responsibly while keeping themselves secure while online.

Exploring the Influence of Social Media on Hotel Patronage in Cape Coast: An Empirical Study

In Ghana, a huge gap exists in the literature on how social media influences the patronage of hotels especially in Cape Coast. The study sought to determine how social media contributes to the patronage of hotels in the Cape Coast metropolis. The study employed both quantitative and descriptive statistics in the data analysis. The study considered 5 hotels and 65 respondents from the study area. Convenience sampling techniques were used to select 65 respondents from the population. Questionnaires were the key data collection methods used in the study. The results revealed that social media influences hotel patronage. It was evident from the study that social media influences the patronage of hotels in the sense that most people are now very active on social media where they turn to seek information especially when they are away from home and need a place to sleep. Among the media platforms considered, Facebook was found to be the most used social media platform used by guest when searching for hotels. It was concluded that social media has made it easier to access information about products and services and prospective customers get to go through reviews by other customers which helps in decision making. Also, social media helps increase the profit margins of the hotel which is an indication that social media is widely utilised by guests of the hotel. It is recommended that hotels should devote much time and resources to the usage of social media platforms to increase brand awareness of their products and services. Again, further study should be conducted into factors that influence guest choices of a peculiar hotel.

The Analysis of Content-type Short Video Platform TikToks Marketing Strategies in China

TikTok is one of the most popular apps. Users of social media platforms around the world can create short videos and interact with each other. TikTok has changed the way people consume and has also influenced the marketing methods of enterprises. This paper aims to discuss and analyze the marketing strategies of TikTok, mainly focusing on the marketing cases of TikTok in the Chinese market, and provide marketing strategy suggestions for enterprises to better carry out brand promotion. TikTok is particularly popular among millennials because of the diversity and innovation of its video content. Short video advertising is an innovative strategy widely adopted by marketers. Businesses use TikTok as a platform to advertise and sell their products. With its high-quality content and huge number of fans, the TikTok short video platform has become the main front for enterprises to carry out marketing activities. Through big data algorithm recommendation technology and audience dissemination, it has obtained certain brand exposure and established a good brand effect. TikTok offers a number of marketing activities for businesses, such as content marketing and influencer marketing. Finally, the study evaluates advertising and suggests possible improvements and actionable recommendations, including improving the quality and authenticity of advertising to build a stronger relationship with consumers.

La evolución prospectiva de las redes sociales desde la perspectiva de la neurofenomenología

The purpose of the present article is to identify neurophenomenological aspects that influence the future development of social networks and to develop a corresponding concept of regulatory policy. The following methods are used in the article: collection and analysis of information, modeling of a conditional social network, systematization and separation of neurophenomenological factors, determination of functional dependencies, development of analytical conclusions and proposals. It was established that instigators and a favorable environment of social networks form prerequisites for the spread of negative information campaigns (conditional attacks). At the same time, it is mathematically proven that with minimal development of resistance to information attacks among users of social media platforms, the potential for stabilizing the information environment of social networks and promoting sustainable advancement of natural society was determined. Based on the research results, it was determined that fostering critical thinking skills, maintaining information stability, and practicing sound personal digital hygiene among users are key factors in upholding the overall stability of social networks. Additionally, these practices promote sustainable development of a psychologically healthy community. Additional investigations are focused on elaborating the notion of regulatory policy to facilitate the prospective advancement of social networks.

Empowering engagement: unveiling motivational drivers for social media adoption: a Facebook case study

IntroductionSocial networking websites and applications are increasingly becoming significant cultural phenomena. However, the motivation driving individuals to utilize these platforms, particularly in the Middle East, remains unclear. While numerous studies have explored technology adoption, limited research has investigated social media usage in the UAE. Therefore, this study proposes and empirically analyzes a framework based on a modified version of the Technology Acceptance Model to understand the factors influencing users’ opinions, objectives, and actual usage of social media platforms, focusing on Facebook.MethodsTo investigate these factors, we employed structural equation modeling and smart PLS techniques on a sample of 540 participants. We aimed to identify predictors such as perceived usefulness, perceived ease of use, as well as a hedonic dimension encompassing perceived enjoyment, curiosity, and perceived connectedness, in shaping users’ attitudes towards Facebook usage. Additionally, we examined the relationship between social presence and users’ intentions to use Facebook.ResultsOur analysis revealed that perceived usefulness and perceived ease of use are significant predictors of users’ attitudes towards utilizing Facebook. Furthermore, the hedonic dimension, comprising perceived enjoyment, curiosity, and perceived connectedness, also plays a crucial role in shaping users’ attitudes. Moreover, social presence was found to have a significant association with users’ intentions to use Facebook.DiscussionThese findings contribute to our understanding of the factors influencing the adoption and usage of social media platforms, particularly in the context of the UAE. By highlighting the importance of both utilitarian and hedonic aspects, this research provides insights into the complex motivations behind individuals’ acceptance of dynamic applications like Facebook. Furthermore, our empirical model lays the groundwork for exploring additional factors that may influence the uptake of information systems and social media utilities, thereby advancing attitude-behavior theories in this domain.

The Frequency Of Technology Usage In Relation To Work Productivity Among College Students

The proliferation of technology, particularly the ubiquitous presence of devices such as laptops, smartphones, and tablets, has led to a surge in the usage of social media platforms among college students. In the contemporary landscape, work productivity is a multifaceted construct influenced by various factors including compensation, work-life balance, internet utilization, motivation, and service-oriented profit chains. As organizations increasingly prioritize strategies to enhance employee productivity, understanding the nexus between technology usage and work productivity becomes imperative. This study endeavors to investigate the correlation between technology usage and work productivity among college students engaged in part-time employment. A sample of 164 participants currently enrolled in academic pursuits and concurrently employed was examined. Utilizing Pearson's correlation analysis at a significance level of 0.01, the relationship between technology usage and work productivity was assessed. Additionally, regression analysis was employed to explore the potential impact of social media usage on work productivity.

Investigating the e-WOM Features Influencing Purchase Intention at Korean Restaurants based on SOR Theory

The growing fascination among Indonesians with Korean cuisine and the escalating usage of social media platforms has led to a significant reliance on electronic Word-of-Mouth (e-WOM) as a pivotal determinant for restaurant selection. This research aims to investigate the influence of e-WOM features, including Celebrity Endorsements, Influencer Recommendations, and Customer Reviews, on the purchase intentions of Indonesian consumers concerning Korean restaurants. Employing a deductive framework and quantitative methodologies, primary data collection was conducted. The findings underscore the paramount importance of Customer Reviews in shaping Indonesian consumers' decision-making processes when selecting Korean restaurants. These reviews are valued for their perceived authenticity and representation of diverse viewpoints, distinguishing them as credible and influential sources. In contrast, while Celebrity Endorsements and Influencer Recommendations influence consumer attitudes and perceptions, they do not significantly impact purchase intentions. This study provides valuable insights into the dynamics of e-WOM's influence on the Indonesian culinary landscape, with a specific emphasis on Korean restaurants. These findings hold practical significance for restaurant operators and marketers who leverage e-WOM to effectively engage and cater to diverse consumer segments within the Indonesian market.

Assessing the basic knowledge and awareness of dengue fever prevention among migrant workers in Klang Valley, Malaysia.

Globally, 390 million dengue virus infections occur per year. In Malaysia, migrant workers are particularly vulnerable to dengue fever (DF) due to mosquito breeding sites exposure and poor health literacy. Therefore, this study aimed to (i) assess the current DF knowledge, attitudes and practices (KAP), and (ii) identify strategies to promote DF awareness, among migrant workers in Klang Valley. A survey was conducted with 403 Nepali, Filipino and Indonesian migrant workers through phone interviews and online self-administered questionnaires. Piecewise structural equation modelling was applied to identify predictor variables for DF KAP. Most respondents were male, working in the services industry, had completed high school, aged between 30-39 years and with less than ten years work experience in Malaysia. Overall, respondents' knowledge was positively correlated with attitude but negatively with practices. Older respondents, who had completed higher education, obtained higher knowledge scores. Similarly, those with working experience of >20 years in Malaysia obtained higher attitude scores. Respondents with a previous history of DF strongly considered the removal of mosquito breeding sites as their own responsibility, hence tended to frequently practise DF preventive measures. Respondents' knowledge was also positively correlated to their understanding of DF information sourced from social media platforms. These findings highlighted: (i) the need for targeted DF educational intervention among younger and newly arrived workers with lower levels of education and (ii) maximising the usage of social media platforms to improve DF public awareness.

IMPLEMENTASI SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN PROMOSI PRODUK

Nibra's House Sukarami Palembang is a Muslim store and marketplace that hadn’t fully used its product promotions. Based on the that statement, Social Customer Relationship Management (Social CRM) was implemented at Nibra's House Sukarami Palembang with the goal of increasing the product promotions. The system is being developed using the FAST system development methodology and makes use of social media platforms, specifically Facebook and Instagram of Nibra's House Sukarami Palembang. The study's finding is a Social CRM system built on a website using PHP programming language and MySQL database management system. It also optimizes customer relationship management via the usage of social media platforms: Facebook and Instagram of Nibra's House Sukarami Palembang. Keyword : Product Promotion, Customer, Social CRM, PHP, My SQL, Facebook, Instagram

An Assessment of the University Usage of Social Media Platforms: Case from Lebanon—Analytics—Part 2

This paper, the second part of two, aims to provide results and findings to support the main objective of the research, i.e., to assess how a selection of Lebanese Universities utilizes social media platforms to attract potential student candidates. Social Media in the last decade has become a significant recruitment media adopted by universities around the globe, including Lebanon, to attract and effectively recruit millennial high school graduates who are digitally proficient and smart. Six universities were involved, so capturing recorded activity is essential to assess such efforts and pinpoint gaps that must be addressed to justify student recruitment investments by universities. This study is based on a mixed approach though with a concentration on the quantitative, deductive, and descriptive approaches capitalizing on collected data from the different university social media platforms and performing the required analysis to help categorize selected universities in their efforts, successes, and gaps. This paper shows the numerical, graphical, and discussion analyses of the results. Results confirm there is a lack of motivation schemes to attract potential candidates and encourage them to interact with such platforms. Moreover, universities lack specialized digital marketing staff to produce the appropriate content and design marketing strategies that are attractive, interactive, and with high response rates to inquiries.

Awareness of thyroid gland disease and its relation to cardiac disease in provinces of Riyadh

Objective: This study aimed to find out the thyroid profile and awareness among the patients about thyroid diseases and cardiac diseases with their correlations. Methods: A cross-sectional study was conducted over the 3 months in Riyadh province, Saudi Arabia. Participants from both genders aged 18 to 70 years were included. By taking the confidence interval of 95% with a 5% chance of error, 400 sample sizes were concluded over the population of 1 million in Riyadh province. A questionnaire was designed using Google form (online) with demographic details and study survey questions. Results: Out of 400 participants, 58.2% were number of females aged 18-25 years of age (78.2%), which might be the reason for increased usage of social media platforms. Most participants belonged to the Saudi Arabia (94.5%) and had a bachelor's degree (67.3%). In the study population, 94.5% participants had chronic diseases, however they were not diagnosed with thyroid disease previously (94.5%). Around 5.5% were diagnosed with thyroid disease previously, however, not aware of the type of thyroid disease they had. Among the participants, 49.1% did not know that thyroid gland disease is associated with cardiac disease. Majority of the participants (60%) had no knowledge about the risk factors associated with thyroid gland disease. Conclusion: The findings from the current study suggested that age, specifically aged 18-25 years was associated with a higher level of knowledge about thyroid disorders. Given the high prevalence of thyroid disorders in the population of Saudi Arabia (KSA), this study aimed to increase awareness among the younger generations about common health problems in the Saudi community and ways to prevent them.

Use of Social Media and Construction of Political Intolerance: Analyzing the Effects of Twitter (X) and Facebook

This research is aimed at getting an insight into how social media platforms particularly Facebook and Twitter (X) are being used by Pakistani users to display political intolerance. Both platforms are being actively used to put forward opinions on users' political and religious views. Employing the survey method along with quantitative and qualitative research techniques, it makes a systematic effort to explore social media usage patterns among users and how they use them to express their religious and political thoughts. The study also attempts to discuss and set the contours of political and religious intolerance with relevance to the research. The interdependence between the usage of social media platforms and the progression of intolerant behaviour is also brought into focus through this research.

The Impact of Informational Messaging Interventions on Fostering Healthy Social Media Behavior among Adolescents in Tamil Nadu: A Comparative Analysis

This exploratory study delves into the effects of informational messaging interventions aimed at promoting healthy social media behavior among adolescents in Tamil Nadu, India. Adolescents today are avid users of social media platforms, and concerns have arisen about the potential negative impact on their well-being and development. To address this issue, informational messaging interventions have emerged as a potential strategy to guide adolescents toward responsible and balanced social media usage. This comparative analysis investigates the impact of various types of informational messaging interventions on adolescents' social media habits. The research draws from a diverse sample of adolescents from various socio-economic backgrounds, utilizing both quantitative and qualitative research methods to assess the effectiveness of these interventions. The study aims to answer critical questions, such as which types of informational messaging interventions are most effective in promoting healthy social media behavior among adolescents in Tamil Nadu. Additionally, it examines whether socio-demographic factors play a role in the effectiveness of these interventions. Preliminary findings suggest that informational messaging interventions have the potential to positively influence adolescents' attitudes and behaviors regarding social media usage. The comparative analysis reveals nuances in the effectiveness of different intervention techniques, shedding light on the most promising approaches for addressing social media-related challenges among adolescents. Ultimately, the insights from this research aim to inform policymakers, educators, and practitioners working with adolescents in Tamil Nadu and beyond. It provides evidence-based guidance on how to foster healthier social media behavior in this critical demographic. The study's findings contribute to a growing body of knowledge surrounding digital literacy and the promotion of responsible online behavior among adolescents, addressing the evolving challenges of the digital age.

Influence of Online Digital Communication in the Decision-making Process Amongst Engineering Students

The influence of online marketing in the decision-making process of engineering students in Ernakulam District is reflected in the research work. The research aims to comprehend educational institutions' usage of social media platforms and identify the most effective online marketing strategies and platforms for reaching engineering students. The research also reflects the impact of online digital communication on the decision-making process of engineering students while choosing educational programs and institutions. A survey-based research strategy will be engaged to collect data from the sample of engineering students in the research area. The study aims to determine how digitalization leads to the decision-making process of the target group. The study is likely to contribute to the indulgence of the role of online digital communication in the education industry and to provide insights and recommendations for educational institutions and marketers targeting engineering students.