Current electronic commerce (e-commerce) customer service systems often rely on retrieval-based methods, resulting in impersonal and emotionally flat responses. These systems struggle to handle diverse expressions and emotional nuances in user queries, leading to poor user experience. In this paper, we applied artificial intelligence techniques, notably the Gated Recurrent Unit model, to generate emotionally resonant dialogues in e-commerce customer service systems. We integrate intent recognition, emotion recognition, and topic expansion for accurate intent identification and nuanced responses. The model is trained on a customer service dataset from Jing Dong, a leading Chinese e-commerce platform. Through extensive experiments, we conducted comparative analyses against benchmark model Gated Recurrent Unit neural network. The results demonstrate that our model significantly outperforms existing approaches, achieving fluency, rationality, and emotionality scores of 62%, 58% and 61% respectively. These findings indicate that our approach generates responses with greater consistency to user intent and richer emotional content. The significance of these results lies in their potential to enhance user experience in e-commerce customer service interactions by providing more personalized and emotionally resonant automated responses.
Read full abstract