Sustainability in architecture engages a wide range of considerations in the light of the significant negative impact of buildings on the environment. One aspect of research in this parlance engages the technological and the social dimensions of building innovation, which promote the use of renewable technology as a mitigation strategy. The challenge, however, is that the end-users or building clients do not always have sufficient awareness and information regarding these technologies to guide their decision to accept it. Consequently, the diffusion of said innovations is slow, and the environmental or building problems they were invented to solve persist at the expense of both humanity and the environment. This study, therefore, focuses on a quantitative investigation to ascertain the level of awareness and interest of residents in the United Arab Emirates (UAE) on Building Integrated Photovoltaics (BIPV) as an example of renewable energy-based building technology. In this study, 289 residents participated, following the distribution of a questionnaire to demographically distinct individuals. This distinction was used in the analysis to highlight different groups such as, gender, generations, and occupational background of the respondents. The findings of the study show, firstly, that there is a high level of awareness of BIPV in the sample. The study also shows that comparing awareness with each of these demographic variables produced a second layer of findings. For example, the statistical analysis showed that there is no significant difference between the level of awareness and any of the demographic characteristics of the study participants. However, there is a significant statistical difference (p = 0.000) between awareness and interest in BIPV. In concluding this study, recommendations for further research that elaborates other statistical variables and tests, as well as a follow-up qualitative investigation are planned and outlined for future studies. The findings of this investigation may be of benefit to researchers, policy makers, as well as energy companies and marketing agencies within and outside the region.