The importance of knowledge management (KM) leads many companies to use a knowledge management system (KMS); however, users frequently do not make good use of KMS. There is a new view that knowledge market can be helpful to promote knowledge transfer by knowledge trade. Knowledge transfer could be activated through the items of knowledge organisation, knowledge strategy, KMS and knowledge reward via knowledge sharing culture and knowledge trade market. We have proposed that the framework should be organically related to the above factors in the prior research. This paper examined survey results and various cases to analyse the effects of knowledge trade market and knowledge culture for knowledge transfer. We then considered real case researches of the Korean organisations and global firms to discuss how each factor activates knowledge transfer. This discussion suggests that organisations should harmonise both knowledge culture and knowledge trade market for knowledge transfer.