Use Of Digital Resources Research Articles

GENESIS OF DIGITAL MARKETING IN THE AGE OF DIGITAL REVOLUTION

The article discusses the features of digital marketing in relation to classical, traditional marketing. A special attention is devoted to a review of digital communications and digital marketing tools, which by their nature are targeted, interactive and integrative. The research analyses the technology of digital marketing algorithmization describing the sequence of management decisions made to adapt developing digital marketing tools to the company’s activities. As part of the consideration of modern trends in the development of digital marketing, the author has identified the most effective tools applied by companies using web analytics to monitor the target and potential audience, and the behavior of recipients of communication messages in order to make decisions on the use of digital resources. Particular attention in the article is paid to the complex of integrated B2B and B2C tools, and various methods and techniques of interaction with consumers. As a result of the study of this topic, the author draws conclusions about the changing conditions for functioning of digital marketing tools within the framework of the new technological structure and Industry 4.0.Key words: digital marketing, digital marketing channels and tools, social networks, digital technology, integrated marketing communications, internet marketing.

Effects of Digital Resources in Science Teaching and Learning in Secondary Schools: A Study in Siraha District

The availability of digital resources has increased dramatically in school setting. The main objective of the study is to find out the use of digital resources in the science classrooms and its pedagogical impact on school-level science teaching and learning. The study followed descriptive design. For the study, 12 secondary (community-6, institutional-6) among 17 secondary schools that run Class 11 and 12 in science stream were randomly selected. All science teacher including lab instructors were the participants of the study. Observation forms and questionnaires were used as research tool. Percentage and Spearman’s correlation test were performed by using SPSS version 20. The results showed that digital resources were generally available in the classrooms but were not widely used. Furthermore, the science teachers who had excellent knowledge regarding digital resources and abilities had better performance than those with less knowledge and skill regarding digital resources as they work less aware of pedagogical implications of digital resources. Science teaching impacts were found to be significantly influenced by teachers’ age, experience, information communication and technology certifications, and teaching strategies. In the end, it was discovered that competencies of digital resources directly improved science teaching and learning results, enabling a paradigm shift away from conventional teaching techniques.

Digital Tools for Accounting and Analytical Support of Enterprises: Innovation and Management Aspect

Introduction. The modern global economy requires the digitalization of all spheres of enterprise activity, including accounting and analytical processes. This creates new synergistic effects on all related production, management, and business processes and new opportunities and business directions. The analytical process begins to include new information resources, which gives an impetus to the systematic development of support for decision-making by the management of enterprises, increasing the level of relevance of management decisions, and providing opportunities for operational restructuring of market tactics and strategies.
 Aim and tasks. The study aims to introduce digital tools for analytical accounting support for Ukrainian enterprises based on innovative management aspects and develop a mathematical model for using digital resources to optimize the architecture of enterprise information systems.
 Results. A mathematical model of the use of digital resources was developed to optimize the architecture of the company's information systems. The process of introducing digital tools for accounting and analytical support of enterprises in Ukraine was also studied and compared with the practice of their implementation under the conditions of “Economy 4.0” in developed countries. The advantages of introducing digital tools for accounting and analytical support were determined and obstacles to this process are named. It is indicated that the main guarantee of the effectiveness of the use of digital tools in view of the innovation-management aspect of their implementation is adaptability to internal and external influences, technological innovations, changes in tasks, goals, and even the sphere of economic activity of the enterprise. It is noted that this largely depends on the architecture of the information systems. According to estimates, the annual “cumulative effect” growth rate from introducing IT technologies in accounting and analytical processes may exceed 19%.
 Conclusions. The developed mathematical model makes it possible to propose a new approach to the transformation of the system of digital accounting tools and analytical support instead of the traditional eclectic approach, which ensures effective auxiliary functionality or implements new functionality of the entire information management system, the elements of which are digital accounting tools. Factors that prevent the implementation of digital tools, which will increase the competitiveness of Ukrainian enterprises, are indicated.

Subject Confirmation and Action Improvement of Primary and Secondary School Teachers in Wisdom Education

Under the current background of wisdom education, the meta-universe has expanded the boundary of education, updated the form. of education, refined the results of education, and made teachers become “learners”. Wisdom education has brought the role, ability and teaching problems to primary and secondary school teachers, and there are symptoms of maladaptation. In accordance with the principle of “Survival of the fittest”, primary and secondary school teachers in wisdom education should be recognized as the main body to form. a leverage role: We should take the initiative to find the balance between virtual and reality, make full use of digital resources, master digital means, make a leap in professional and technical skills to realize the transformation of curriculum, and enter the field of culture in teaching and education, the correct path of action improvement should be followed. This research focuses on the subject status of primary and secondary school teachers' subjects, using the method that combines discursive and empirical evidence to focus on primary and secondary school teachers' “Technology vertigo”, “Technology obsession”, “Technology exclusion” and “Technology iteration” in the context of wisdom education, aiming to keep pace with the Digital Darwin era, so that the primary and secondary school teachers can embark on the path of technology development and follow the principle of “Survival of the fittest”, so as to conform. to the correct path of wisdom education and carry out the evolution in accordance with the objectives and laws.

IMPLEMENTATION OF SCHOOL INFORMATION SYSTEM MANAGEMENT IN THE USE OF DIGITAL RESOURCES

However, it requires management to manage this on a regular basis. In the current digital era, many schools have turned to information system management and integrated digital resources. On the other hand, although digital resources and information technology are growing, there are still shortcomings in their utilization. Many schools are limited in managing information systems, as well as limited in their understanding of technology. This study aims to explore the implementation of school information systems and digital resources. The research method used in the study was descriptive qualitative. Data collection techniques were conducted through interviews and observations. Data validity was tested using triangulation. The results showed that the implementation of information system management in the use of digital resources in one of the KCD VII schools in Bandung City has utilized the use of digital applications, namely ARKAS (School Activity and Budget Plan Application) and SIPD (Regional Development Information System). These applications facilitate planning, monitoring and help manage the use of resources, including budget allocations. The use of these applications improves efficiency, accuracy and transparency in school management. The role of teachers in using these digital applications is when entering grades. But in the context of teaching, the application of digital resources is still not running optimally. The information system in terms of communication between teachers, students, schools and parents shows inefficiency because there is no specific application that serves as a communication platform.

Eritrean teachers’ challenges of their enthusiasm for digital competency and its impact on teaching performance

The interaction of education and digital technology today is one of the key characteristics of development. Many industrialized nations place a high value on digital learning practices and have created several national strategic plans to encourage and support the use of digital practices in education. In its reform and development of education, Eritrea has also made the strategic decision to assist educational modernization using a clear digital policy. Eritrea has made significant advancements in the creation of technology infrastructure, the use of digital resources, innovative teaching methods, and technology-supported educational management to date. However, there are still issues with execution brought on by teachers' preparation, public spending, and human resources. The study collected useful information from n = 141 active student-teachers participating in post-graduate diploma (PGD) practice at Asmara College of Education utilizing both qualitative and quantitative research methodologies. Results have been reported using special and original quotes together with both descriptive and inferential statistics. The study's conclusions show that teachers' enthusiasm for using ICT in the classroom will have a favorable effect on their ability to teach, assisting them in becoming aware of the modernized world and adjusting to its expectations. The knowledge of the teachers has a big impact on digital activities. Additionally, the research has revealed that Eritrean school instructors have little knowledge of using ICT in teaching and learning to improve student performance. The perception of teachers' preparation for digital competency is positive, even though a noteworthy problem is being highlighted that prevents teaching and learning from succeeding. They have a very high and favorable opinion of how the use of technology has affected their ability to teach.

E-Learning Experiences in the Computer Networks Course in Higher Education

This article examines the impact and benefits of e-learning in higher education, focusing on student experience in the Computer Networks course. To evaluate the meaning of e-learning, the author used a complex questionnaire, applied to 98 students from the Technical University of Moldova. The results highlighted the importance of course structure, reliance on deep study, lecturer training quality, feedback and interaction, and use of digital resources. The article argues that e-learning has significant potential to improve academic performance, save time and costs, and provide access to quality educational content. The study highlights the significant contribution of e-learning to improving the learning process in higher education and to meeting the evolving needs of students and labor market demands.

Studying the Influence and Analysis of Online Education on Students’ Health and Education During the Pandemic

The biggest pandemic in the world is COVID-19 in human history. The COVID-19 epidemic had particularly a negative impact on the education sector. It became necessary for educators and students everywhere to switch to online education to compensate for educational losses. The mental effects and academic challenges brought on by the lockdowns imposed by governments to contain the pandemic have been especially harsh on students. In this paper, we investigate how online instruction affects college and university students' mental health. A survey was made to gather information for this purpose, including the participant's academic credentials, use of digital technology, sleep schedules, human interactions, emotional health, and academic success. Students at universities and colleges were given the questionnaire, and 148 of them participated. These findings were gathered and evaluated using statistical methods. The finding shows a clear relationship between online learning and students’ mental health during the pandemic time. The outcomes also demonstrated a positive connection between students' academic success and the use of digital resources in online education. The negative effects of the pandemic on the educational systems were also emphasized in the results.

Improving the Management of Maternal Mental Health with Digital Health Care.

Digital health solutions have the potential to improve maternal mental health care. The objective of this study is to determine if utilization of a digital health platform, Maven, is associated with improved management of mental health among peripartum people with a history of mental health disorders and determine which components of utilization associate with maternal mental health outcomes. Participants in this retrospective cohort analysis (n=1561) accessed Maven as an employer-sponsored health benefit and enrolled during their pregnancy and delivered from January 2020 through September 2022. Participants completed health surveys at enrollment, including history of a mood disorder, and post-delivery. Maven includes online articles, asynchronous and synchronous virtual classes, app-based mental health screenings, access to allied health professional and maternity care providers via messaging and telehealth appointments. Quantile g-computation was used to estimate the effects of multi-utilization exposures on reports of postpartum depression (PPD) and management of mental health. Multi-utilization exposure mixture models demonstrated that increasing use of digital resources by one quartile is associated with an increased odds of reporting that Maven helped users manage their mental health (aOR: 12.58 [95% CI: 6.74, 23.48]) and was not associated with self-reported incidence of PPD (aOR: 1.30 [95% CI: 0.52, 3.27]). Care advocate appointments, provider messages, and article reads were positively associated with improved mental health management. Digital health platforms, such as Maven, may play an important role in managing maternal mental health conditions among pregnant and postpartum people at high risk for PPD.

Pioneering Inclusive Schools: The Role of School Principals in Realizing Freedom of Learning

This research aims to analyze the role of madrasa heads in realizing independent learning in inclusive schools in madrasah. This study uses a case study-type qualitative research approach. Data collection techniques are carried out through interviews, observation and documentation. Data analysis is carried out circularly, from data reduction to data presentation and conclusion. The main findings of this research include changes in teaching and learning methods that are more inclusive, the use of digital resources to expand access to education, and the development of collaborative learning that supports learner-centred learning. The results of this research show that madrasah that adopt digital information technology can increase the accessibility of Islamic education for various levels of society by providing technological infrastructure, increasing human resource capacity, implementing digital learning and continuous evaluation. This research provides implications regarding the importance of inclusive approaches and digital information technology in realizing the "Merdeka Belajar/Freedom of Learning" vision in madrasah and the Islamic education sector more broadly.

Digitalization of Classrooms: A Comparative Study on Teachers’ Perceptions about the Use of Digital Teaching Materials in Early Childhood and Primary Education

The incorporation of digital didactic materials into the teaching and learning process of students, both in Early Childhood and Primary Education, inevitably entails changes. Some of them concern teacher training, others the interactions and roles of the members of the educational community, and others the innovation, a priori, of the educational process itself. In this context, characterized by the digitization of classrooms, questions arise that this research aims to answer: What vision do teachers have of the incorporation of these media? In what learning situations are they used and for what purposes? Are there differences between the use of digital resources in the infant and primary school stages? This article aims to analyze and compare the perceptions of teachers in two different contexts: the Autonomous Community of the Canary Islands and the Valencian Community. By means of a qualitative study, the focus is on knowing the teachers’ assessment of the usefulness of these resources and on identifying the uses given to them in classroom practices. The results show how, despite the widespread use of digital materials in both stages, some teachers are rethinking their use with students at an early age.

METHODS AND TECHNIQUES OF REMOTE ORGANIZATION OF FIELDWORK IN GEOGRAPHY LESSONS

Fieldwork is of great importance as a cognitive activity. The article identifies several issues related to the organization of educational fieldwork in general education schools in geography - the inconsistency of educational bases with the forms of educational field practice, and improper performance of educational fieldwork due to the high level of safety rules. In the course of the research work, an analysis of theoretical and practical scientific works was carried out, and a survey of geography teachers in secondary schools was conducted. By the results of the survey received at the level of the republic, new opportunities for solving the identified issues will be analyzed, and conclusions will be given. During the analysis, it was suggested that activities at all stages of the organization of hydrological training and fieldwork can be carried out through digital platforms that are conducted remotely. In this regard, the organization of field training in a remote format requires the use of digital resources. It is clear from the results of the survey that the work of field practice is not always carried out in the traditional format. The methods of organizing hydrological fieldwork at school and the possibilities of using digital tools are determined, and methodological approaches to geography teachers are proposed. Keywords: geographical education; pedagogical technologies; teaching methods; research activities; field practice; digital resources; online whiteboard.

Teachers’ Intention to Use Digital Resources in Classroom Teaching: The Role of Teacher Competence, Peer Influence, and Perceived Image

Objectives: Rapid advancements in information processing and technology are causing transformations in education at an unprecedented pace. The use of digital resources is becoming essential for educators to ensure the effectiveness of their teaching. There is thus a need to transform ways and means of educating teachers to meet the new challenges. The purpose of this study was to investigate the factors that determine teacher intention to use digital resources in classroom teaching. Method: The study adopted a single cross-sectional design, in which questionnaires with pre-established scales were completed by 276 university teachers from three major public universities in the Kashmir region of India. The collected data were subjected to descriptive, correlation, and regression analysis. Results: Findings suggest that intention to use digital resources in the classroom is significantly influenced by teachers’ perceptions of their own competence, perceived usefulness and ease of use of technology and digital resources, and peer influence. Among these factors, perceived competence exerts the strongest influence. Results indicate that perceived social image has no significant impact on intention to use digital resources. Conclusions: The study supports the view that teacher competence and peer influence are two key determining factors for the use of digital resources. Additionally, it demonstrates that digital resources must be perceived to offer potential benefits and ease of use in order to gain widespread acceptance among teachers. Implications: This research advances the understanding of digital resource adoption in classroom teaching, particularly in developing countries like India. The findings provide critical direction to policymakers and digital resource developers to enhance use of digital resources in classroom teaching by prioritizing the development of useful and user-friendly resources. Moreover, universities should organize training programs to enhance teachers’ proficiency in utilizing digital resources for effective teaching.

Impact of Digital Literacy on University Students’ Use of Digital Resources in Nigeria

Digital literacy is a skill that university students must possess in order to use the many digital resources that are provided by university libraries. As a result, the study examined the impact of digital literacy on Nigerian university students’ use of Internet resources. The research examined how high and low levels of digital literacy influenced students’ utilization of digital resources and also explored the roles of university libraries in promoting and assisting students in enhancing their digital literacy and supporting their utilization of digital resources. The research also delved into effective strategies for improving digital literacy within Nigerian university libraries. Overall, the study established that digital literacy is vital for students in Nigerian universities and directly impacts their utilization of digital resources. The insights gained from this research shed light on the significance of promoting digital literacy in academic settings and the collaborative efforts required from institutions and libraries to empower students in this digital age.

Implementation of blended learning in the students training of the specialty physical culture and sports

The essence of the professional training of future specialists in physical culture and sports in the conditions of blended education is clarified, and the key concepts of the study are defined. The components of information and digital culture are considered; principles of professional training of future specialists in physical culture and sports in conditions of blended education; the main features that characterize the professional training of future specialists, that form the competence of the individual, contribute to individual creativity, erudition, independent search for knowledge, mastery of skills and abilities and contribute to the need for their improvement, increase personal culture and love for one's profession; the most effective groups of methods are singled out and modern approaches to professional training in conditions of blended learning are highlighted. Modern professional training of future specialists in physical culture and sports is presented as requiring the use of digital resources and the latest technologies of education and training. The digital resources that are the most common during the professional training of future specialists in physical culture and sports in the format of blended education have been identified.

Relationships and Sex Education teaching in English secondary schools and the impact of the COVID-19 pandemic

ABSTRACT The impact of the COVID-19 pandemic on school education resulted in class disruption and fragmented online teaching. Relationships and Sex Education (RSE) was made compulsory in England in 2020, but the impact of the COVID-19 pandemic on RSE is unclear. In this study, 16 teachers working in English secondary schools participated in online qualitative, semi-structured interviews on their experiences teaching RSE. Themes were identified using deductive and inductive codes as part of a thematic analysis process. Participants taught children aged 11–18 in independent, comprehensive and academy schools. Teachers found it difficult to deliver high quality RSE lessons because of concern that available material would be inappropriate for virtual delivery. Fragmentation of teaching also limited the development of pupil-teacher rapport, highlighted as key to effective RSE. Extra-curricular initiatives were also disrupted by the pandemic, persisting even after face-to-face teaching returned as schools focused on ‘core’ academic subjects. RSE teaching was seriously impacted by the COVID-19 pandemic, and although face to face teaching has resumed, healthy peer-on-peer relationships remain impacted by fragmented teaching. Ongoing prioritisation of RSE, and the appropriate use of digital resources, will support young people moving forward and help prepare for any future disruption of to face-to-face teaching.

Opinions of Students Learning Turkish as a Foreign Language on the Use of E-Portfolio in Writing Lessons

This study aims to investigate the opinions of students learning Turkish as a foreign language on the use of the e-portfolio method in writing classes. During the implementation phase of this case study, two methods were used concurrently. The first method was face-to-face instruction centered on the coursebook. The second method was the e-portfolio method utilizing digital tools. After the implementation, data regarding the participants’ opinions were collected through interview technique, and the collected data were analyzed through content analysis. According to the research findings, there is a diversity of opinions among students regarding digital writing practices. Generation Z students tend to evaluate digital writing more positively. Language control and support are positively received by students. It has been observed that digital writing offers spatial and temporal independence, enhances student-teacher and student-student interaction, and contributes to collaboration and skill development in the context of peer learning. It is concluded that digital writing increases learning motivation and generally improves Turkish writing skills. As a teaching tool, in addition to textbooks and notebooks, the use of digital resources, especially e-portfolio creation tools and dictionaries, which offer unlimited variety, has become a necessity. Based on the study results, it is recommended to use a hybrid approach where traditional and digital writing-based e-portfolio methods are used together in education. Accordingly, curriculum should be updated, digital tools should be used more effectively, and technology infrastructure should be improved. Centers or courses teaching Turkish as a foreign language should take the initiative for infrastructure improvements. In this context, it is recommended that researchers in the field of online teaching of writing, speaking, listening, and reading skills conduct studies and educators develop applications.

Inclusive Education in Higher Education Students: A Systematic Review in Scopus and Web of Science Between 2019 And 2023

This study performs a systematic review of the literature on inclusive education in higher education students. The research followed the guidelines of the PRISMA methodology for the identification of records in the Scopus and Web of Science (WoS) databases during the period 2019 to 2023. During the information search process, a total of 199 records were found. From both databases, which after going through rigorous inclusion and exclusion criteria, 17 investigations were finally obtained that were included for the review. The included studies sought to answer the research question: What factors are important to promote inclusive education as a pedagogical model in higher education students? According to the information found in the systematization of the articles, 2 tables of contents were generated that show the authors, countries/regions according to the corresponding author, the keywords of the studies, the dimensions, instruments, study approaches, strategies of execution and conclusions of the studies in order to contrast data to find strengths or weaknesses in the studies that support answering the research question. The results showed that Spain is the leading country in publication with corresponding authors, with 82.4% of all studies. Likewise, 47.01% of the studies presented a quantitative approach. On the other hand, educational strategies stand out such as: the use of digital resources (videoconference), the use of ApS (Service-Learning), civic moral disconnection and didactic strategies (physical activities), since they aim to develop dynamics of academic development, cognitive, social and professional with the aim of promoting inclusive education in higher education students. Another factor to consider is the positive attitude of teachers towards disability and cultural diversity, so that they promote inclusion in their practices. In this way, it is concluded that, to promote inclusive education in higher education students, the following should be considered: teacher support, the use of innovative educational strategies and the open participation of all students in inclusive activities to promote a diverse education atmosphere in order to support students with physical, mental, sensory disabilities or cultural differences to obtain professional training.

Digitalization in the field of music education: analysis of students – future music teachers and music educators

Introduction. Over the past decade, teacher-musicians have been intensively mastering the didactic functions of the digital space and digital technologies. However, the demonstration of successful practices for the use of digital resources in music education is not an indicator of the widespread use of these practices. The purpose of this article is to analyze the factors influencing the application of musical pedagogical technologies in music education. Materials and methods. 78 respondents took part in the survey and interviews: 4th-5th year students and teachers of Bunin Yelets State University (Russian Federation), teachers of additional education, music directors, music teachers. When studying the respondents' ideas about the factors influencing the use of music and computer technologies in music education, the level of education and teaching experience of music teachers were taken into account. To study the experience and ideas of respondents about the features of the digitalization of music education, a questionnaire was developed, consisting of 3 blocks: "Motivation and competence", "Support", "Material and technical and digital environment". The Kruskal-Wallis test was used as a method of mathematical statistics. Results. The most developed digital competence in the narrow professional sense is among teachers of higher education (63.7% have a high or above average level), students (57.2%), music teachers (32.4%) and teachers of additional education (19%), the least developed – among music directors (7.7%). The motivational potential is highest among teachers of higher education (90.9% have a high and above average level), students (52.4%), music teachers (37.8%) and teachers of additional education (26.6%). Music-computer technologies are used most intensively in the educational process by music teachers with experience from 3 to 20 years (48.4%). Educational and institutional support for the digital transformation of music education is focused mainly on higher education teachers and music teachers. Availability of equipment is assessed at a high level in universities (100%), and at an average level in schools (61.1%). The largest deficit is observed in the field of preschool education (low level – 1 5.4%, level below average – 84.6%). Scientific novelty. The features of the digital transformation of music education are empirically studied in the context of the factors of the level of education and experience of music teachers. Practical significance. The results of the study can be used in the development of programs for higher education disciplines and additional professional training programs for teachers on the use of music -computer technologies in the educational process.

Использование цифровых ресурсов на уроках геометрии

In this paper, examples of the use of digital resources in geometry lessons are considered. The aim of the study is to solve the problem of using digital educational resources to activate students’ thinking, increase their interest in learning geometry, improve their ability to memorize new concepts, and activate their own self-learning skills. The study used such scientific methods as observation, questionnaire and analysis. Based on the analysis of the questionnaire results, conclusions were drawn about the need to study geometric concepts using digital resources, competently combining them with traditional teaching methods.