Traditional Media Usage Research Articles

Associations Between Internet and Traditional Media Usage and Users’ Attitudes Toward Wife-Beating in Nigeria

This study quantitatively examines the associations between the Internet and traditional media (e.g., television, radio, newspapers) usage and users’ attitudes toward wife-beating in Nigeria. Data from the 2018 Nigeria Demographic and Health Survey involving 13,311 men (aged 15 to 59 years) and 41,821 women (aged 15 to 49 years) were analyzed using multiple logistic regression models. The central question was whether frequent Internet and traditional media users significantly differed in their attitudes toward wife-beating justification compared to individuals who seldom used these media channels in Nigeria. The results showed that Nigerian online media users were substantially less likely to approve of wife-beating compared to their non-users. However, for traditional media usage, only radio usage was significantly associated with a reduced likelihood of wife-beating approval among women. Newspaper usage was associated with a higher level of justification, while television was not significantly related to wife-beating support. This study emphasizes the need for the Nigerian media channels to effectively join the international campaigns seeking to eliminate intimate partner violence against women (IPVAW).

The impact of the intensity of media use on potential tourists' risk perception and travel protective behavioral intentions in COVID-19.

In light of the COVID-19 pandemic, there is an increased need for potential travelers to gather information about their trips to mitigate perceived risks. This study aims to understand the relationship between the intensity of media use (both new and traditional), epidemic risk perception, and tourism protection behavior intention among potential tourists. A total of 491 valid questionnaires were collected in Shanghai, China. Factor analysis, path analysis, and effect analysis were conducted using SPSS and AMOS to examine the impact of different media types on epidemic risk perception and tourism protection behavior. The findings indicate a positive association between new media use intensity and epidemic risk perception, as well as an intention to adopt safety-conscious tourism behaviors. In contrast, traditional media usage is inversely associated with risk perception but has no significant influence on protective behavior. The results also highlight the role of demographic factors, such as age, education level, occupation, and income, in modulating the relationship between media usage and risk perception. The contrasting effects of new and traditional media suggest the need for a tailored approach in epidemic communication strategies. Public health officials should leverage new media to enhance risk perception and safety-oriented behaviors, while recognizing the role of traditional media in managing lower risk perceptions and assuaging panic. The study emphasizes the importance of personalized messaging based on demographic disparities in media usage and perception. The mediating role of risk perception in shaping protective behaviors offers insights for promoting adherence to safety protocols. This study contributes to a comprehensive understanding of media influences during health crises, emphasizing the responsibility of media platforms in transmitting accurate information. The findings call for a nuanced approach to epidemic communication, considering the strengths and weaknesses of different media types. Segmented and personalized messaging strategies can cater to demographic variations in media usage and perception. Enhancing risk perception through tailored messaging can promote protective behaviors and effectively manage public sentiment during health crises.

Exploring the effects of traditional media, social media, and foreign media on hierarchical levels of political trust in China

Although there is a consensus that mass media play an important role in the rise and fall of political trust in Western democracies, existing research on media use and political trust in China achieved relatively inconclusive findings. By using two surveys conducted in China in 2013 and 2018, we examine the effects of media use, including traditional media, social media, and foreign media, on Chinese citizens’ trust in their central and local governments. Our research shows that traditional media usage such as watching TV and reading newspapers is positively associated with citizens’ trust in the central government but is not related to their trust in local governments. Social media usage is negatively associated with trust in local governments but not with trust in the central government. Using VPNs to access foreign media is negatively associated with Chinese citizens’ trust in the central government but does not affect their trust in local governments. We explain why different types of media have such contrasting effects on political trust in central versus local Chinese governments and discuss the theoretical and empirical implications of these findings.

Is There a Role of Religion? The Moderation Role of Religious Identity and Religious Practice between Traditional Media Usage and Moral Evaluation

Although the relationship between traditional media usage and moral evaluation has been studied in China, it is not clear what role religion plays in this relationship. The 2013 Chinese General Social Survey was used to examine the moderation role of religious identity and religious practice in this correlation. The STATA 15.1 and PROCESS macro for SPSS (Model 2) was employed. This research confirms that religion has a moderating role in the correlation between traditional media usage and moral evaluation. Specifically, religious identity, no matter whether it is polytheistic or monotheistic, will strengthen the correlation between traditional media usage and moral evaluation. However, religious practice will weaken the correlation between traditional media usage and moral evaluation, except the religious practice of monotheism in China. Furthermore, our findings prove that religion is an important situational factor in the correlation between traditional media usage and moral evaluation. We should take religious identity and religious practice as independent factors to conduct a richer study in the future. Most importantly, our findings further confirm that the rationalization of society does not necessarily lead to the secularization of religion.

Social participation among older adults in Belgium’s Flanders region: exploring the roles of both new and old media usage

ABSTRACTThe media usage of older adults aged 60 and above in the twenty-first century information society is gaining increasing research attention. This research investigates the association between two important aspects in later life, media usage and social participation, among 36,282 home-dwelling adults aged 60 and above in over 138 municipalities of Belgium’s Flanders region. The data are collected through a participatory research method, in which older adults are recruited and trained as research volunteers. Media is categorised into new media (Internet) and traditional/old media (newspaper, TV, community newsletter), while social participation is divided into formal and informal participation. The results of hierarchical linear regression and logistic binary regression analysis show that reading the community newsletter, reading the newspaper, and Internet usage are positively correlated with formal and informal social participation, whereas watching TV shows a negative correlation with both participation forms. Finally, the implications of the association between older adults’ traditional media usage and social participation are discussed.

Commercial Application of Digital Media Arts in Urban Environment

This paper analyzes the current status, of commercial application of digital media arts. Marketing campaigns that introduce new as outdoor signage is tremendous as the usage of traditional media and tactics of communication. As more desire to differentiate the digital platforms, the more innovative way has been essential to create digital contents. Digital arts can be applied in innovative communication way with brand-new audiences.

Media Discontinuance: Modeling the Diffusion “S” Curve to Declines in Media Use

The cumulative growth in innovations such as new media has been modeled with S-curves. However, the S-curve model has not been applied to mature innovations that have reached their peak of diffusion and begun to decline. This study explores the potential extension of the use of the S-curve to model decays in the availability or usage of traditional media. Using annual data from declines in telegrams, afternoon newspapers, vinyl records, outdoor movie theaters, and VHS tapes, this study finds that declines in incumbent media often follow a dramatic downward path that is more abrupt than that of media undergoing growth. Implications for media management and theory are discussed.

The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption

In adopting the qualitative research method of semi-structured self-completion diaries, this study explores how young adult consumers utilize tablets to consume media content traditionally available through television, radio, newspaper, and magazine platforms, perceptions of tablets as a media content platform in terms of benefits/needs met, accessibility, compatibility with existing media, usefulness, ease of use, and fun, how a tablet substitutes and/or complements traditional media usage, and the adoption factors that are important for users to adopt the tablet platform for mobile media consumption. The results show all the participants had positive video viewing experiences, supporting the claim that tablets are well designed for the consumption of video entertainment content. From the perspective of

Public relations activity in the new media in Israel 2012: Changing relationships

Technological developments bring with them perceptual changes that have forced public relations (PR) practitioners, who mediate between customers and consumers, to seek new ideas and directions. This research study examines the changes that have taken place in the work routines and tactics of PR practitioners in Israel, 2012 in light of the expanding use of the social media and the transition from traditional media usage to various combinations of traditional and new media activity. Changes in work routines and tactics were examined by means of quantitative content analysis, the internet visibility of 453 PR agencies in Israel and 23 interviews with PR personnel. The findings indicate the following: (1) the internet visibility of the PR agencies examined was low, and less than a quarter were active in the social platforms that were defined. (2) Differences were found between PR agencies active in the field of new media and those who implement traditional technologies regarding contact with clients, worker characteristics, means of conveying messages regarding clients, etc. (3) Specific tactics have been developed for implementing new media, such as responses over the net as part of crisis management and the use of a company blog to reinforce the client's brand. (4) The major reasons for not using the new media are fear of these innovations, established expertise in traditional media and a segment of customers that block attempts to implement new media. (5) The potential inherent in social media is not exploited by most Israeli PR agencies.

Dimensions of Social Media Utilization Among College Sport Fans

As social media provide athletic departments and their constituents with an additional point of engagement with their fans, it is important to understand the social media audience. However, despite the growth of social media use among collegiate athletic departments, coaches, and teams, relatively little is known about the individuals who are utilizing various social media forums. This study was the first to attempt to understand why college sport fans engage in sport-focused social media use, with a theoretical grounding in uses and gratifications. Utilizing a survey of student fans from a large Division 1 institution, the results suggest that there is a relatively low level of social media participation among college sport fans in relation to official Twitter and Facebook feeds of the team, and a surprising prevalence of traditional media usage for informational purposes. Factor analysis reveals dimensions of gratification for social media use include content creation as an identifiable factor. These and other findings are discussed.

Internet usage vs traditional media usage among university students in the United Arab Emirates

This study aims at investigating Internet usage vs traditional media usage among university students of the University of Sharjah (UOS) in the United Arab Emirates. It adopts the ‘uses and gratification’ approach to explain how students are goal-oriented in their use of mass media and the Internet. A questionnaire was designed and tested on a sample of 270 students of the UOS. The questionnaire included 21 questions covering patterns of using traditional media (television, radio and newspapers) and the use of the Internet among students. Findings of the study show that patterns of exposure to mass media and new media among the students of the UOS reflect the importance of the Internet in comparison to traditional media. All students access the Internet extensively and use it to gratify their personal needs, social needs and educational needs. Findings also show that the Internet has effects on students’ exposure to traditional media. This finding indicates that while the effect of the Internet on watching TV and reading newspapers is obvious, its effect on listening to radio is moderate. The Internet is seen as one of the most important mediums and a threat to traditional mass media. As for the differences between male and female students, findings of the study show that the gender of students has an obvious effect on his/her usage of mass media and the Internet. While male students are watching TV and reading newspapers to follow up current affairs and to get information, female students are watching TV for entertainment and to consume time. Entertainment is the main reason for listening to radio for both male and female students. As for the Internet, while the main reasons for accessing the Internet among male student are to communicate through e-mails and to follow up current affairs, female students use the Internet mostly to entertain themselves and to search for information related to their studies.

EXPLORING TIME USE

Usage of technologies, it has been argued, creates social and political malaise. Television was perceived to be the first culprit and it seems that the internet is being dubbed as the ‘new television’. As such, this paper focuses on the relationship between internet usage and time spent with friends and family, as well as other associational activities. A secondary concern is the impact of internet usage on traditional media usage, namely watching television and reading newspapers. By critiquing methods and results in this area, and by offering further empirical evidence, it will be argued that the internet has yet to have a significant impact on time use in social life. Using Home Online (HoL) data, and employing factor analysis and lagged regression models, it will be demonstrated that some negative, marginal effects appear to have taken place in terms of reducing bonding social capital. It will also be demonstrated that counter-intuitive positive effects appear to have taken place in terms of reading newspapers. Given the negative time elasticity effects of internet usage on seeing close friends as well as some domestic activities, analyses of the internet's impact on relationships within the home, that is, family life, should be the focus of future research in this field.