Abstract
Although the relationship between traditional media usage and moral evaluation has been studied in China, it is not clear what role religion plays in this relationship. The 2013 Chinese General Social Survey was used to examine the moderation role of religious identity and religious practice in this correlation. The STATA 15.1 and PROCESS macro for SPSS (Model 2) was employed. This research confirms that religion has a moderating role in the correlation between traditional media usage and moral evaluation. Specifically, religious identity, no matter whether it is polytheistic or monotheistic, will strengthen the correlation between traditional media usage and moral evaluation. However, religious practice will weaken the correlation between traditional media usage and moral evaluation, except the religious practice of monotheism in China. Furthermore, our findings prove that religion is an important situational factor in the correlation between traditional media usage and moral evaluation. We should take religious identity and religious practice as independent factors to conduct a richer study in the future. Most importantly, our findings further confirm that the rationalization of society does not necessarily lead to the secularization of religion.
Highlights
Social Survey was used to examine the moderation role of religious identity and religious practice in this correlation
We surprisingly found that when people had neither nor religious practice, there was no significant relationship between traditional media a religious identity nor religious practice, there was no significant relationship between usage and moral evaluation (95 percent CI = (−0.0113, 0.0758))
These people did not participate in religious practice for some reason, the monotheist identity significantly enhanced the impact of traditional media usage on moral evaluation
Summary
Social Survey was used to examine the moderation role of religious identity and religious practice in this correlation. This research confirms that religion has a moderating role in the correlation between traditional media usage and moral evaluation. Religious practice will weaken the correlation between traditional media usage and moral evaluation, except the religious practice of monotheism in China. Our findings prove that religion is an important situational factor in the correlation between traditional media usage and moral evaluation. The Moderation Role of Keywords: traditional media usage; religious identity; religious practice; secularization; China. Since China’s reform and opening up, under the influence of the socialist market economy, social morality has changed a lot. Whether it is the moral “uphill theory”,. “landslide theory”, or “stagnation theory”, it has caused a lot of discussions, among which the core issues are related to the public’s moral evaluation towards society
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