The subject of the study is the planning and architectural organization of the city. The object of the study is the city of Taganrog, Rostov Region (Russia). The change in the main vector of socio-economic transformations of the city, as a large industrial pole of the region, at the same time having important cultural and historical significance, is due to the current socio-economic transformations in the country. Among the new strategic priorities and directions for the city are the preservation and development of the cultural space and the development of the tourist potential of the city, to the implementation of which there are a number of positive prerequisites. The changes taking place cause the need for spatial transformations of the urban fabric. The problems and features of the planning structure and infrastructure of the urban area were considered, as well as obstacles to urban planning transformation and the formation of the city as a tourist center (destination) were identified. To comprehensively solve the existing urban planning problems of the city of Taganrog and form it as a tourist center, a single architectural and urban planning approach is proposed (hereinafter, a single approach). The proposed approach is based on the principles of development: hospitality, compliance with needs, continuity, connectivity and «accessible sea». A single approach synchronizes urban planning mechanisms, within the framework of which a system of architectural and urban planning measures is made to implement a certain goal – the formation of a tourist destination. The system of measures is formed taking into account the justified principles of development, planning methods and techniques. As a practical application of a single approach, a set of architectural and urban planning measures and urban planning mechanisms for their implementation is proposed. Recommendations are given on updating the documents for regulating urban planning activities, taking into account the complex of architectural and urban planning measures: the master plan, local standards for urban planning design, land use and development rules, rules for the improvement of the territory of the municipality.