Abstract

Nowadays, online-to-offline food delivery services have grown rapidly. However, the factors determining the spatial distribution of online-to-offline food delivery restaurants (O2O-FDR) and the effects (e.g., dietary health) they cause are poorly understood. This study explored the differences in spatial patterns and influencing factors between O2O-FDR and conventional restaurants (CR) accessibility in Nanjing, as well as the driving mechanisms for the food environment. The results show that (1) O2O-FDR accessibility and CR accessibility both have a centrally distributed pattern, while O2O-FDR accessibility is smaller and more dispersed. (2) O2O-FDR shows a clear economic orientation, with the regional economy (q = 0.48) having the strongest influence and interacting with the factor of distance to commercial center to influence 61% of the spatial distribution; while the distance to commercial centers is the dominant factor for CR accessibility (q = 0.53), and its interaction with the regional economy was the strongest (q = 0.66). (3) The proliferation of O2O-FDR in Nanjing is more consistent with the innovation diffusion hypothesis. (4) In comparison to CR, O2O-FDR has a stronger correlation with fast food restaurants accessibility, which potentially increases the availability of less healthy food products. This study contributes to urban planning and urban design that promotes healthy eating.

Full Text
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