An alternative route was proposed for preparing rutile titanium dioxide (TiO2) white pigment. The process involves the digestion of titanium slag with sulfuric acid, subsequent hydrolysis of unenriched titanyl sulfate solution with ammonia, low-temperature calcination, and unseeded crystallization, producing a high-quality rutile TiO2 white pigment. The experimental data indicated that the conversion ratio of dissolved Ti in the unenriched titanyl sulfate solution was highly dependent on the NH3/TiO2 molar ratio. Under the optimal conditions, approximately 92.0% of dissolved Ti in the solution could be converted to metatitanic acid (H2TiO3) that was then calcined at 850 °C to form rutile TiO2 pigment with purity of 98.41% and mean particle diameter of 0.1–0.3 μm. The presence of NH4+ during the hydrolysis improved the stability of the charged H2TiO3 particles and blocked further coagulation. The fast phase transformation at relatively low temperature could be attributed to the presence of self-generated rutile nuclei. In addition, the experimental validation for the unseeded precipitation of ferrous ammonia sulfate ((NH4)2Fe(SO4)2·6H2O) in the crystallization step was demonstrated.